5 Best Practices for Designing a Timeless Website

First impressions go a long way, and that applies to your
website too. If it looks dated, visitors
might think your site and business are behind
the times. But on the other hand,
if it’s too trendy, you run the risk of not
being taken seriously. Ideally, your site features a
timeless design that is clean and focused on usability. These five guidelines will help
you get your site in that
sweet spot Obviously, you want your site to
stand out and not look like every other site on the web. However, embracing a
traditional design will make it easier for users
to navigate your site. Your logo should be at the
top of the page so guests know they’ve come to the right place. And make it clickable so it
doubles as an easy way to get
to the homepage. Include a “Contact” button so
potential clients know how to reach you. If they have to go searching
for a phone number or email address, they might just move
on to the next option. Keep your site’s navigation at
the top of the page. Another key function to
include is a search feature. Lastly, create a customer mailing
list by adding a signup box in the footer so people can
subscribe for email updates. You only have a few seconds to
grab people’s attention, so make sure your home page is
on point. You’ll need a visually appealing design with
strong images; well-written and captivating
text to get your mission across; and a clean, obvious
path for navigation. Additionally, have a clear
call-to-action button like “Buy Now” or “Learn More” to encourage engagement. The footer of your site is
ideal for social media icons that link to Facebook, Twitter, Instagram,
Pinterest, and other platforms. Social media allows you to show
customers another side of your business and engage
with your base in an entirely
different way. Keep in mind that your Facebook
page or Twitter account can say just as much about your
business as your website can. It’s also important to remember
that not everyone will be visiting your site on a
computer, so be sure that it works equally well on phones,
tablets, and other devices. That means getting a responsive
site, or a site that can easily shrink down to fit on those
smaller screens. In fact, more Google searches
take place on mobile devices than computers in the U.S. In fact, mobile-friendly content
now takes up sixty-five percent of all digital media. If you’re worried about
creating a mobile-friendly site, consider using WordPress
to build it. There are countless
mobile-friendly themes that make it a cinch to update
your website. A website is key in
communicating the voice of your brand, so be sure your
website’s design gets that message across. Color palettes, fonts, and
tone of voice are different for every business and site,
so think those through. Also, create a style guide so
that your text is consistent and has a point of view. Images are a natural way to
add visual interest and get the aesthetic across. Some design choices may seem
trivial, but they can have a big impact on your bottom line. These guidelines are the basics
to getting started on building a great site. But if you’re still unsure of
your web savvy, a tool like MOJO Marketplace’s
premium website themes can do the heavy lifting
for you. After all, you have a business
to grow. For even more info on best
web site design practices check out our blog. Oh! And don’t forget to
subscribe and follow us for even more tips on running
your very own website.

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