5 eCommerce Optimisation Tips for Conversion Rate Optimisation (CRO)
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5 eCommerce Optimisation Tips for Conversion Rate Optimisation (CRO)


Hi guys, welcome back. Today I wanted discuss a few ways that you
can check that your eCommerce store will produce results! I also have one of our lead content writers
to help out. And watch till the very end of the video to
see how you can optimise your site with an email marketing campaign! Define, Define, Define This may seem simple, but Define is the most
important step to success. You need to Define not just your business,
but your audience; only then can you tailor a user experience to convert them into valuable
customers. This is what affects all the foundational
elements of your design; Not just your colours and fonts, but the emotions they carry to
best connect with your users! For example, if you were creating a sustainable
clothing brand, you would choose green, the colour of nature. If you were creating a toy company aimed at
young children, you would choose saturated reds and yellows which spark energy. Knowing your audience is fundamental. Look through your site and simply ask ‘Does
this relate to my customers and business? Having a Call To Action, or CTA, is paramount in Conversion Rate Optimisation. They’re one of your key tools for turning
window shoppers into paying customers. For a basic call to action, you want to be
grabbing your customer’s attention and providing them with a way they can interact with and
purchase your products and services. When it comes to actually doing that, each
type of CTA is different. Call now and add to cart buttons are simple,
and often don’t extend beyond having a button with visuals that align with your brand, but
things like banners and paid ads can get really interesting. When you’re writing a sentence or a paragraph,
make sure to consider these things: Start with an action word like “get”,
“buy”, or , “transform”. Tell the customer what they’re getting,
and the value they get from it. And finally, use words that provoke enthusiasm. Exclamation points can really help! Above all, you need to know your enemy, and
the battlefield. Whenever you write a CTA, get a good understanding
of your customers and the type and placement of your CTA. Knowing these things go a long way to getting
awesome results. Responsiveness There is about 2.5 billion dollars worth of purchases
made online and a quarter of those are made through mobile devices. This is why it is fundamental for your eCommerce
platform to work across all devices. Load up your site on anything you can find!
iPhone, Samsung, iPad, Macbook, laptops, desktops, anything and everything! Simply ask;
How easy is it to navigate from one page to another? Can I read all the information on any given
page? And most importantly, check if you can easily
read your images and headings. In this day and age, people have short attention
spans and simply skim through your website! If your images don’t appear as they should,
and your headings aren’t concise, chances are that no one is going to click through and add to cart. When it comes to good web design, you need
to make sure that your site is properly organised. Ask yourself; Are your products logically
categorised? Do they have tags? How about proper images and descriptions? Having these features will help your users
find exactly what they’re looking for. If your site is organised already, you can
make your site easy to use by having an easy to find search function, and making sure you’re
displaying popular and recommended items at the top of your page. Optimising for usability is the first step
to fantastic conversion rates, and super important. Lastly, Form Optimisation. How many clicks does it take from landing
on your website to successfully buying an item? The biggest goal of any eCommerce website
is to make it as easy as possible to get the user from Product to Purchase. This is where form optimisation comes into
play. It may seem hard to get a form wrong, but
it’s all about getting it absolutely right. Reduce the amount of fields the user has to
enter; Use full Name instead of First and Last.
Use drop-downs for limited choices like State or Categories and Filters in a Search.
Use checkboxes for using the same shipping address for billing
And the most important, Include a guest checkout. 35% of users will abandon their cart if there
is no guest checkout, so why not include one? Hi guys, just wanted to quickly jump in and
give you an extra bonus tip about missed opportunities that most eCommerce website owners overlook. We’re talking about users who start a purchase
by adding items to their shopping cart and never end up finishing the transaction. Thats 35% of 2.5 billion dollars every year. With such a high amount of users abandoning
their carts right before they purchase your products or services, it is mandatory to re-target
them with an email marketing campaign and entice them to finish what they started. By automating this process through platforms
like MailChimp, you can remind them of the products sitting idle in their shopping cart,
and additionally offer them a small discount on their purchase to speed up the conversions! This way, you automatically optimise your
eCommerce platform to convert more potential customers without chasing after them with a
manual email or an expensive re-marketing campaign. So there you go! You even got a bonus tip on how to effectively
market your eCommerce website with an email marketing campaign! So make sure to like, comment and subscribe! If you want to keep updated on all the latest eCommerce news, updates and information, click the bell below!

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