Five mistakes, you’re probably making on Google Ads Odds are, you are wasting advertising dollars on AdWords and don’t even know it Over the years Google Ads has become extremely complex and takes a very experienced eye to know what to look for to maximize your return on investment Here are five areas where your business may be unknowingly losing money on Google and how to correct them 1. No geo-targeting exclusions. You may be only targeting your ads to the United States. But did you know that Google will also show your ads to consumers in Singapore? By default, Google will show your ads to people searching for or viewing pages about your targeted area Even if they are not physically in the location that you’re targeting. To fix this, in the location settings. You will need to manually exclude the areas you do not want your ads to show. This will prevent anyone in Nigeria for example from clicking your ad. Trust me it will happen. 2. Overpaying for clicks on mobile People and mobile and tablet devices will interact with you differently than they would if they were on a desktop. To fix it, optimize your bids for devices on an ad group level to be sure you are maximizing your ROI. 3. Neglecting negative keywords Clicks from a relevant traffic and eat away at your campaign budget hurting ROI. To fix it, add negative keywords and review search query reports to ensure you’re excluding irrelevant clicks. 4. Ignoring ad extensions Google offers a lot of features and their ads but there is a lot of confusion around them. They are proven to lift your click-through rates and quality scores, however, so it’s worth the time to figure it out ad site link extensions to your campaigns. These are six to ten bonus links you get to include with your ad copy Call extensions are great for generating phone calls and location extensions should be used to drive more local traffic. Callout ad extensions and structured snippets are also extensions that can easily be taken advantage of. 5. Poor use of landing pages Unless you purposely optimized and tested your landing pages. You are leaving money on the table Landing pages need to be short and attention-getting the strong offer and clear call to action. Hhiring a conversion rate optimisation professional to design PPC landing pages is worth the investment because the returns are exponential. Think is the long term effect If you receive just a 10 percent lift in your online sales. Your goal on your landing page must match that of the visitor. If you do that with a clear next step for them to take you will be miles ahead of your competitors Cut out the extra noise, make it easy and clear what you want the visitor to do, and you will see better results PPC is not for the weary. It is a specialty all on its own. It can produce amazing results for your sales efforts, however, and the better you can understand the beast that is Google Ads, the better returns you will get an increasingly competitive ad marketplace.