AMAZON FBA: How to List Your First Product on Amazon
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AMAZON FBA: How to List Your First Product on Amazon

Are you ready to set up your first Amazon
listing but not sure where to start? Don’t worry, I’ve got you covered. Just stay tuned. Hey welcome back to another episode of The
Bootstrap Boutique where beginners build businesses. Glad you’re here today because we’re going
to go through setting up an Amazon FBA listing. As you know, I recently started selling on
Amazon and this is something that I was terrified of screwing up because it’s so important to
have a good listing and that you get it right if you want to be found in search. There’s lots of talk about “you’ve got to
optimize your listing but what the heck does that look like? Well, we’re going to go through that in a
video tutorial so let’s head over to the computer and I’ll show you what I mean. Now to list a product on Amazon the first
thing you have to do is to go to Seller Central and enter your account information and sign
in. Pretty basic right? So here’s a lesson in why you don’t let your
product go out of stock. Because that’s what I did and it has definitely
hurt my sales. But we’re going to talk about setting up your
new inventory today. So we’re going to come up to Inventory and
then I’m going to go down to the second option Manage FBA Inventory and click. Ok and that is going to bring up for us all
the items that we have for sale currently that are active. So to create a new product we’re going to
click over here, add a product. And I’m just going to walk through how we’re
going to list one new product at a time. So here we’re assuming that we have a private
label product and we’re the only manufacturer so there’s no existing UPC, EAN, ISBN or ASIN. So I’m going to click create a new product
listing. Now the first thing we need to do is determine
what product category this is going to be listed in. So what’s a very popular private label item? Maybe kitchen spatula? Spatula. Find category. And we’re just going to look under categories. So this is giving us lots of different options. I think the best one is going to be, if we’re
selling single, singular kitchen spatula, Home & Garden – Kitchen Tools, Spatula is
perfect. So we’re going to click that one. Now here we are going to go through several
screens, each of these screens we are going to fill out. To get it up there and created, just put in
as much information as you can but know it doesn’t have to be everything. With the caveat that it does have to be these
that have the red stars beside them. So we’re going to call this “red kitchen spatula.” This is so creative guys. Don’t call your product this. Manufacturer, this could be, they’ve got some
examples in here, Sony Kitchen Aid, Microsoft, we’re going to call this “Megan’s Awesome
Private Label Products.” I should not type and talk at the same time. That’t the manufacturer, and the brand name
is going to be “Megan’s Awesome Kitchen Stuff.” So good, right? Product ID, you might be going “I don’t know
what that means,” so you have to have a GCID, I don’t know what that is, a UPC or EAN to
move forward. We obviously don’t have that because this
is not a real product that I am going to sell so I’m just going to skip ahead. But this is the part that could trip you up
if you don’t have UPC codes or if you’re not brand registered. You’re able to do different stuff if you’re
brand registered. So we’re going to skip that part so this is
not going to go all the way live today but that was not our intention. Variation, if you have a variation, if you
had a red kitchen spatula and a blue kitchen spatula, if you had a 1 count and a 2 count,
if you had a multipack, if you had a large and a small, this is where you would indicate
that. But we’re just going to say we have 1 red
spatula, that’s all we have and so we’ll just move on. The offer, this is the other thing that we
have to have. Now you can put it as inactive and add it
back in later, but let’s say that in your package you’re going to have 1, shipping template
we can skip that. Condition, new. The price. This is the price that, it’s not the sale
price. So you know that if you go onto am Amazon
listing page and you’ll see a price and it’s marked through, and then there will be the
sales price and the you saved percentage, this is that price that gets marked through. So let’s say you’re going to sell your kitchen
spatula for 19.99, good luck finding any takers on that. Maybe its a very special spatula. And here you would choose some files so you
do have to have pictures in order for your listing to be live because Amazon is not going
to try and sell your stuff with no pictures, because nobody is going to buy it and that’s
wasting their space. So what we’re going to do is make sure when
you get your product photos taken that you send your photographer this information right
here. The really important ones I think, 85% of
the image should be taken up with your picture, you don’t want a teeny tiny little picture
of your object and all that white space around it because nobody can see it. And images are very important because we’re
visually driven people, most of us and we want to buy based off a picture if we can’t
actually hold it in our hands, that’s the next best thing. Another important thing about pictures that
people don’t do a lot of the time is no props, or few or no props, no logos, no watermarks. It should only contain text that is part of
the product, so if you have something that says “100% Satisfaction Guarantee” that’s
not on the product it’s just text you added over the picture, Amazon may or may not, because
they are not always consistent on this, but you are at risk for having your product removed
or supressed or whatever because somebody saw it and decided they didn’t like that. So just be aware. The main image should have a pure white background,
I think that’s to help it 1 to stand out and then 2 to kind of integrate with Amazon’s
background with what they show on their product page. It’s just a white background and so products
are just really popping and I see stuff all the time when I’m digging around in the very
niche-y parts of Amazon where that’s not the case but just know that that is one of their
guidelines. The other ones are pixel related and graphics
format related and that’s pretty standard but those top 3 guys make sure when you get
your pictures taken that you’re doing that. So what we would do if we had pictures, we
would just choose file and upload. Very simple. Now, key product features and product description. I’m actually going to open up a new Amazon
tab just so you can see where this information, my computer is so slow. Where this information is going to flow to
a detail page. So let’s actually go look at a red kitchen
spatula. Ok, see why I said good luck selling yours
for 25 dollars or whatever the price was, 19 dollars? So what you see here, when you look at a product
listing you’ve got some bullet points right here and here is the product description. And that’s what we have here. Key product features, those are your bullet
points. So we might say Bright Red so it never gets
lost. Is that true? I don’t know. Then you would add more, you can add, what
is it, 5 of these? Maybe its silicone keeps your non-stick pans
in top shape. Cook like a pro. T his isn’t really what you would want to say
in a real listing, this is where you are really going to talk about the benefits of your product,
not the features of your product. Even though it says features, we sell with
benefits, not features. Product description, so again, this equals
this. So here they say “Kitchen Aid turner is designed
for great control in lifting and cooking food.” So this person that listed this, I don’t know
if it’s Kitchen Aid or if its a wholesaler, they just came in here and said “this turner
is great for cooking food. Cook like a pro chef.” Right and then they just said whatever whatever
whatever. When you do that, when you just come in here
and you take, even if we came down here and hit return a couple of times and we said “Buy
today!” Whatever, I don’t know why you’d say that. It’s still going to translate like this to
Amazon. No formatting comes over unless you actually
put in some html. So you could come in here and do line break
and then I think I had to do an end line break. Maybe you want to come in here and say bold
and then stop the bold. But these are things, you can do a little
bit of light formatting here but if any of you guys know html, if you know CSS you cannot
go crazy. Not in a standard product listing, you can
do a little bit more if you have enhanced brand content, but really you can’t do anymore
than a little bit of very light html per Amazon without getting in trouble. So what you’re going to do here is you’re
going to go in and put in your bullet points and you’re going to talk about the features
of your product and the pain points that it sells. Then you’re going to come in the description
and you’re going to elaborate on that further and give people reasons, make them want to
buy your product. Here’s something important to remember, in
your vital info, which is your product name, in your description, your features and your
description portion, Amazon is going to look at all the words that you use here as keywords
for search. So all of these things are going to be scraped
for search. So, what is this for? Why do we have this whole keywords section? You learn about all the different, how many
characters you can put in each line of search terms and all that. This is for, I believe and the way I’m using
it, it’s for things that, it could come up for in search, but it doesn’t really make
sense for. So maybe, over here you might be talking about
“use this turner to make great scrambled eggs.” I don’t know, I’m calling it a turner now
because they did. Use this spatula. But here you might think, well, what else
could we use it for? Pancakes, sausage? Flipping chicken breasts? Hamburgers, I don’t know. But when you spend a lot of time doing this
then you start to think up all these alternate uses for your product but it’s not going to
be the main use, its not going to be what most people are coming to find. So back here you might say pancake or sausage
or hamburger. Or what’s something that’s not food related
at all that you might use a spatula for? I didn’t spell hamburger right. Maybe it’s a jammed lock? But you use search terms in the back end for
things people may be searching for but doesn’t make sense for your listing. Target audience I think is pretty self explanatory
and you really just come in here and you pick who it’s for. And you can pick multiples so this could be
seniors and it could be adults. Subject matter, kitchen. Cooking. Mother’s Day. Don’t give this to your mom for mother’s day. Don’t give her kitchen tools. Wedding gift. I can’t spell today guys. There’s lots of different options on subject
matter for things you can do. Other attributes, you can just continue to
list things. And you can always hover to see what are the
additional attributes of this product? That’s not super helpful. Intended use, cooking. And you just, you go through and you fill
this out as much as you possibly can for your product. And just remember that what you do not want
to do is repeat words. So if you have cooking up here or you have
cooking in your description, you probably don’t really want it down here. You want some other adverb, maybe grilling. Maybe don’t use this for grilling because
the high heat, but you get the idea. That will allow you to rank for the most search
terms possible or at least have the potential to rank for the most search terms possible. The last is More Detail, so we’re going to
put in shipping weight, you can choose from a couple of different measurements. In the United States we typically, we use
pounds to measure, but if you’re getting it from China you might have kilograms of weight
just because that’s what your supplier is giving you and of course you can convert it,
or not. So shipping weight, 15 – um not for a spatula. 1 pound? Half a pound? In this example fabric type doesn’t apply,
but if you are selling something that is made of fabric they do have some guidelines here,
just make sure that you look into those and you’re adhering to those. So assuming that we went through and we actually
put in, the only thing we are really missing here is our product ID and our images, we
would be able to save and finish and you’re product would be populated and especially
once you’ve got images up, then it would be live but you can suppress those listing until
you have your product in inventory. Amazon is not going to sell stuff that they
don’t have to sell if you’ve indicated that its FBA. So you don’t have to worry about that. And that’s really step one on how to list
your products to sell on Amazon. So the couple of things that you would need
if you were doing this that we didn’t have, pictures being one and a UPC or other kind
of identifier would be the second item. The next step would be to actually ship these
into Amazon so you’ve got them there in stock. We’re going to talk about how to do that,
how to create a shipping plan on Amazon next time, so be sure you come back next week. And until then guys, take care!


  • A Borja

    OMG finally a video with a real step-by-step in how to list it. I been watching over 10 other videos and none of them were specifically like you did. Kudos to you thumbs up and subscribed. Thanks again

  • fortiternontrepide

    Hi when I go to your first step, to add a product I don't have that link under the list your product that you show "create a new product listing". Why is that? That has been my problem from the beginning, it doesn't let me create my own product. Can you please help!!!

  • Erman demirkıran

    hi i have a couple of questions. if you create a new product , it requires barcode code to fill in. But i have 50 quantity of same product in my inventory. Do i have to use one barcode for 50 quantity of product?

  • Atif Yuksel

    I watched a coffee mug critique video on youtube and this person was able to see how many mugs were sold daily on a specific item. I want to sell mugs but when i go to my individual seller account i am not able to see how many mugs are sold. Is it changed or is it cause i am an individual seller? Thank you.

  • A I

    Thanks for sharing this video. I would like to ask you one thing though. I learned that other people are selling the same product I am trying to list under their name. The same design from the same supplier in China. Do I have to create completely new product list or find those people's product and click sell yours button? This is a little confusing to me.

  • John Veit

    This helped me so much, but i am stuck on the UPC part talking to a supplier in china, should they provide me with a upc and custom photos? So i can list the product and get address to ship to FBA? thank you

  • Adi Jaya

    what is the difference between a merchant account or an individual account seller?
    and what the shortcomings of individual sellers? thanks

  • William Ma

    Hi Megan, love your training videos. I don't know if it's just me or what… I can find a lot of training videos on how to list products on Amazon but I couldn't find a video on "new seller selling their first item (private label product) on Amazon". The problem is I can't even start selling because there is no buy box, price is not showing on my listing and someone told me I can't run a PPC ads because I am new with no buy box. It would be much appreciated if you can run a short video to cover this topic

  • Steve Xavier Ong

    If anyone needs help with their listing, try out

    They do great Amazon product photography & graphics, and also keyword listing optimization.

  • Erel Cohen

    Hi, thank you , great video. Do i need brand registry in order to put my private lable brand this blank space? or i can write any name that i want

  • Edi Fišer

    When is the best time, to start preparing your prooduct list? Because probably you do not want your listing to go live if you do not have inventory yet, thanks for your help 🙂

  • harlon57

    Great, thanks. My first shipment of private label Bluetooth earbuds arrives Wednesday. I have a seller's account and was now just searching for tips to get it ready to send to FBA.

  • Bevila

    So complicated to sell on Amazon and messing about with your words subcription and stuff Ebay a lot easyer to understand and your done.

  • Ambition SIN DE PI

    Hi, I opened an individual seller account and I had problem first with the tax information but I don't know why they ask me for that. And now I have a message and they say > your amazon listing is not active.

  • Far North

    Hi Megan .
    am really under pressure here could you please give me some help .
    i have created a pro amazon seller account and it was suspended the moment i made it . I've contacted the seller performance team and they asked me for some additional documents such as utility bills and business licence and documents about my listing . i haven't created any listing yet and was only able to provide the utility bills . yet they don't want to reinstate my account i dont know what to do!! . am not a us citizen btw

  • Mandeep Sangha

    Hi I have a question about launching a product. I accidentally launched too soon and my product has been up for a week with no sales. I'm ready to get people to buy my product now and boost up my product but I'm wondering if I should just create a new listing ? I'm not sure how this works and whether it would still be fine if I keep my original listing up and get a lot of sales now. Please help!

  • Shalaby PharmD

    Hi Megan have you had a problem listing your product, restricted by Amazon? Where they tag your product as for professional use only where in fact it is not!!! I found out that they tag the product not necessarily when they inspect the product but because of the wording and how it’s listing.. for example if you listed products for biology students use, the word biology would flag hazardous material team.. then your item will be Restricted as Haz Mat.. anyway let me know if you have experienced restrictions from amazon when listing your product .. thank you

  • Ay Samuel

    I am totally new to this amazon thing, I really want to know if you can trade straight from from your android phone other than laptops/PC's…anyone please

  • Rana Athar

    Hi Megan, I am a beginner and want to start selling on Alibaba, Amazon or Ebay. Please guide me that which forum i should go with for better results??. Also if someone can guide me on this then i would be very grateful.


  • Abdu Taleb

    i already have payoneer account, it doesnt sign-in instant. do i have to create new account! due to its unable to continue

  • TL4

    Hello everyone, will it work if i take pictures with my iphone 6s for my amazon listing? It seems too much time consuming to send it to someone and have them do the work. Thanks

  • cornbread5151

    love the vid. but do you always list the product as new? even if there might be a listing for the item already?

  • rainy lives

    How do you get your bullets to appear to the right side of your main product photo on Amazon? I noticed older sellers all have this and newer sellers bullets are showing up under the main picture. What can I do to fix mine so the 5 bullet points are next to the main photo?

  • Stefan Hansen

    Does that mean that you can actually make the listing before Amazon have recieved the product? and as soon as you have agreed a price, shipping form aso with the supplier you can make the listing and Amazon will "activate" the listing as soon as they have the product in "store" FBA

  • Reginda Phlong

    I have a Pro account and want to add a shoe I purchased from a retailer. I don’t have the receipt or the box , or UPC. Amazon doesn’t have that same shoe listed. I googled and found a UPC for that shoe but I don’t know if it’s valid. Should I still input that UPC in Amazon listing or should I buy a UPC code and use it for that shoe?
    Or… should I apply for exemption? What’s your recommendation.

  • Dee Mccann

    I really do appreciate your videos oh, there are a lot of people out there but have videos but you are one of my go to people. Thank you

  • Shannon Hunt

    Hi, great video! I have a small fabric product that will be shipped in a nice gift box. But to protect the gift box from damage, I am putting it inside a slightly larger plain shipping box. Where should by FNKU label go? On the outside of the shipping box? And where should "Made In China" be printed? Does it have to be on the outside packaging, or is it okay if it is printed on the bottom of the gift box? Thanks, just trying to get started! Shannon

  • Anna Kravets

    Hi, Megan, thank you for the video. Do you have to be a registered company to sell on Amazon or you can sell just as a regular person (aka people on Etsy)? Thank you!

  • Koriander Yander

    How to I move my merchant listing to amazon fulfilled. I already listed a product that's selling, but it's under my merchant listing, and not available under my amazon fulfilled listing

  • Koriander Yander

    I fucked up and accidentally deleted my listing on amazon. Will I still get paid for the items that are already shipped? I can see my orders on the amazon seller app, but can't see it on the computer anymore. Please help

  • Koriander Yander

    What if what you want to sell, other people are already selling? Do I have to create a new listing??? Can you make a video for people who aren't private labelers??? Most people on amazon do not own their own product, they're drop shipping, or selling pre-existing products. For example, Beats headphones. What if I wanted to sell that. I do not own Beats head phones. How do I list that?
    Assume that ytour audience isnt a private labeller, because most people arent

    Make another video, how to make your first listing, if youre not a private labeler,

  • Snifferdogz

    ok newbie here. Im private labeling. I went in and added my item to the catalog. which to me means just that. I added it to the catalog so that it can be sold. But as soon as i finished it looks like i have a live listing which I wasnt ready for. so I made the listing inactive just so I dont get orders or have a craptacular looking listing. What i noticed with the listing is that there was shipping being charged. I cant figure out how to have free shipping. I have calculated the cost into my sell price so I dont need to charge more and want to be more attractive to buyers. where in the hello kitty is the shipping info?

  • Sona Lu

    at 4.06 when u are saying about price. i don't really get what you mean. please let me know what it is. thank you so much

  • Jackie All Over

    Great video! I am opening a brand new store and I am looking forward to learn as much as I can as I go. I didn't purchase a course or anything. I think the best way to learn is through trial and error.

  • Tugulea Razvan

    Hello. Thanks for your video. I have a question in regards to the listing. I’ve did already my listing without using the variations and afterwards I’ve created some child listings related to the parent listing so I can have the variations included ( color and size). However, I still have some issues. Some of the picture do not appear and also I had to use 5 different UPC. Should I just delete everything and restart form the scratch ?

  • Fatalagi Fesili

    i have different kind of products, do i have to do all that for each different products? my first time. pls help

  • Jason Roberts

    Thanks for video Megan! Question: why after I add a product (that I manufacture myself) does it say "currently unavailable" , even after 24 hours? I have the correct quantity input on my dashboard, but after clicking on "view on Amazon" it says currently unavailable. Is this because I need to mail the products to the wharehouse?

  • Ricardo Aguiar

    The sound is not too good after 38 sec, can you get a better microphone? Sorry, I am just trying to help.

  • Jab Hutt

    Why would any seller, doesn't matter where he sells, even outdoors market, would not tell or show what is he selling to thousand of people…

  • DamnSammyWhatdYouEat

    I can't add a UPC bc I dont have the product with me bc I'm shipping straight from the distributor…. how can I get the UPC from them and the shipping weight without giving them an address to ship to first. Im so stuck at listing with all these numbers

  • Marlo Davis

    I enjoyed your tutorial, very simple…which is exactly what Iam looking for. Soon, I will be Listing my 1`st product on Amazon. Thank You for ur Time.

  • Terence Sybesma

    I have a question…would you know how to open a sellers account from a country that is NOT on the sellers list? I am in Aruba and Aruba is NOT on the list. Hope you can help…great video by the way.

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