An OTR WordPress Theme Case Study
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An OTR WordPress Theme Case Study


James Schramko here, and today I’m just going
to show you a little case study of a customer of mine, Gary Robinson. He has this Shopify
site for Kaizen Outdoor Fitness. Now in recent discussions with Gary, we decided
that it was a good idea for him to set up a WordPress website as he moves from an e-commerce
platform to a membership platform. In fact, he wanted something very similar to SuperFastBusiness.com,
and Gary noticed we had the Own The Racecourse theme available for sale. So what we did is
we helped Gary move his Shopify site to an OTR theme. When I looked at the site, I was really surprised
at how different and unique this site looks compared to SuperFastBusiness.com. And you
can see there are different colors than on my site, so his site has really taken on a
personality of its own. So it’s important for you to know that should you order the
OTR theme, you can customize the colors to match your current website or to change it
significantly from the way that it looks on SuperFastBusiness.com. So just a little comparison. Gary went from
this Shopify site to this WordPress site. And you can see that it’s laid out nicely,
it’s going to be really responsive when someone’s using a mobile phone or an iPad to view this
site. Of course it’s going to load quickly, it’s very easy to put content on, the search
engines love it, and it was up and running in just a few days. I think it took four days
from when Gary ordered it to when his site was completely done, with his banners switched
across, his logo put in there, and his opt-in connected up to his email provider of choice. And a few other things that you should know.
When you order the OTR theme, there are two ways that you can have it deployed now. Option
A is that when you order it you give us your hosting details, send us your content, and
we’ll set it all up for you, and we’ll transfer some content across from your old website.
Option B is you can download the theme and install it yourself. It’s a single-use license
WordPress, so you’ll be able to install the theme if you’re technologically savvy. Some
people have asked for that. I can tell you this has been a hot-selling
template. And now that you can see how different it can look compared to the original template
and how many customizations are available, I’m sure you’ll agree that this is a winning
combo. Gary’s expecting a lift in conversions, and I’m sure he’s going to be providing a
great user experience for his customers. So enjoy the OTR theme, and thank you Gary for
sharing this case study.

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