Best Email Marketing Software (2019 Review!)
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Best Email Marketing Software (2019 Review!)


– What’s the best email
marketing software for you? Well, after testing a lot
of the best email services, and even running our business on over five of the leading options, here’s our top recommendations and what you need to know when deciding which is the best email marketing platform for you. (upbeat music) Hey, it’s Justin Brown
here from Primal Video, where we help you amplify your business and brand with video. If you’re new here, make sure you click that subscribe button and all the links to everything
we mention in this video you can find linked in
the description box below. So, let’s jump into it. Growing an email list has had a massive impact on our business. If you’re here, then you likely already know
just how powerful it can be, but you probably already noticed that there are a ridiculous
amount of options out there when it comes to email
marketing platforms. And it’s not a small decision either. Choosing the wrong one could mean an absolute ton of work
migrating down the road. So we didn’t take our decision lightly, and we spent a ridiculous
amount of time trying and testing all the leading options and even running our entire business on five of our shortlisted options before deciding on two
specific recommendations for different users. So in this video, I’ll be sharing with you what we’ve learned from all that research, how we got to our top recommendations, and what you need to know to choose the right email
marketing software for you. And on top of that, I’ll also share a link to the recording of a free workshop that we ran, stepping you through how
we organically convert over 30% of our new YouTube subscribers over to our email list
each and every month, completely automated. It’s super thorough and it even includes a
walkthrough on how to set up each of our recommended email platforms. So make sure you stick
around for that one. All right, so for the short list, and I’m sure some of these
platforms you might of heard of, that includes Mailchimp,
Activecampaign, Aweber, Drip, Infusionsoft, Convertkit,
Getresponse, Constant Contact, and Sendy, which is an
Amazon SES platform. Now, we’ve tested most of these and have even run our business
at various times on several. So cutting to the chase, what are our recommendations and why? Well, our top two recommendations are Activecampaign and Convertkit. Now here’s a little bit of background. On top of all that testing, we actually ran our business on MailChimp, then we moved to Aweber, CoverKit, Drip, Infusionsoft and ActiveCampaign. From all of that, both of these options are the two standouts
for different reasons. And they’re also the best options that we found for the
vast majority of users. And obviously in that short list there some really other popular options. Drip is a solid platform and seems to really fit somewhere between CovertKit and ActiveCampaign. It’s got some great automations. it’s got a nice email builder, but where ConvertKit and
ActiveCampaign stand out in their respective areas, Drip just didn’t stack up for us. And Infusionsoft for a pretty long time has been the defacto
standard for automation. We used it for a while and we found that even
simple automations require an absolute complex
mess of tags to set up, but then to be able to manage and to change these things later on can become an absolute nightmare. So as I said out top two recommendations are ConvertKit and ActiveCampaign. So let’s dive in
specifically why these two and which one is best
for specific businesses and which one are we using right now. Both ConverKit and ActiveCampaign
are super powerful, and they’ve also have a
massive focus on automations which is a huge advantage over
a lot of the other options we had on the short list. And building out automations
with your email list is one of the most powerful things you can do with your online business. They both have really great support, which again is really important if you’re gonna be building
your business here, and if you’ve got an issue, or you need a question answered, or you need help with something having fast or good
support is a huge thing. And they are both based around
a subscriber centric approach meaning that you are only gonna be paying for subscriber once and that subscriber can
be added to as many lists or tags as you like. Some of the platforms charge differently and they charge for numbers on lists, so if one person was on multiple lists then you’re paying for that
one person or that one user or that one email address multiple times. So ConvertKit and ActiveCampaign will charge you once for a subscriber and then that subscriber can appear on as many lists or tags as you like. Now there are some slight differences when you’re looking at the
work flow between the two. ConvertKit is entirely tag-based where as ActiveCampaign
includes both tags and lists which does add a nice
extra layer of options for your subscriber management. So that’s the general stuff. Looking specifically at ConvertKit it’s got a super simple
really clean interface which is really easy to pick up and use versus almost any of the
other options out there. So even if you’re totally new to this and you’ve never used
any of these providers you’ll be able to get up and
running fast in ConvertKit. It’s got a really easy
to use email editor. This one is less visually appealing, and maybe less controls
and features, and things than some of the others out there, but it’s primarily text based. And they said the reason
they have gone this way is because it increases the
email campaign performance because the emails looks more personal. So instead of having emails that look like they’ve just been bulk sent to thousand of people, the emails that were sent from here look like they were sent from
a personal email account. And with our experience with it, we totally agree. There’s also some really big
updates that they’ve got. Some really cool stuff in the pipeline for 2019 on their email editor. So it’s going to be pretty exciting when they roll those out. Now, looking at the
automation side of things ConvertKit has got really
powerful, intuitive automations. They actually recently introduced a visual automation builder which is a huge improvement, and really helps to understand what happens as your users
move through a workflow. It supports a lot of the
basic options most users need and even has built in landing pages so that you can deploy them fast, but also so that you can keep
everything under the one roof or on the same platform. But on that note and specifically when looking in comparison to
something like ActiveCampaign there are less features in ConvertKit, but they are really
purposeful in what the do and there’s really no bloat in there, so it is super intuitive. It’s easy to get up and running, and it’s easier to find
things in there as well without getting overwhelmed
in so many options. And I did mention that
there’s great support on both ConvertKit and ActiveCampaign, but an honorable mention has to go out to ConvertKit as their
team is so approachable. They’re genuine and
they’re very responsive. Now, ActiveCampaign is great too, but it’s a little more transactional. Somehow with ConvertKit you really feel like
you’re part of the team. So I just needed to throw that in as a extra little plus in there. So overall we got several clients and we got tons of students that are currently using
and loving ConvertKit. It’s easy to pick up. It offers some great basic automations that you can grow into. And it doesn’t require a tech
team to understand it all. So now for ActiveCampaign. It’s also got a really great interface, but it’s a lot more
complex than ConvertKit. It’s got a built in CRM or customer relationship manager. It’s a really simple one so don’t expect it to up the sales force or something like that, but it does let you manage your customers, and track their history and a
whole lot of other fun stuff. The email editor in ActiveCampaign is definitely a little bit more clunky, but it does offer more flexibility. There’s a lot more templates and it supports a lot more visual options than you had in ConvertKit. But a really big feature or a really big plus of ActiveCampaign is the super powerful automations. It supports everything
that CovertKit can do, but it goes far more complex as well. So back on the ConvertKit side of things your automations are
really built around tags, and applying and removing tags, where as on the
ActiveCampaign side of things you’re just not limited to tags there’s so many more
things that you can do and built out into your automations. And even really advanced things, really cool things for your business like adding people to a
custom Facebook audience or even creating a custom web
hook that you can throw out at a certain point in your
automation or in your workflow. So there’s a huge level of depth that you can dive into
on a platform like this especially if you’re looking
at these automations. But a platform like this is also going to be harder to learn than something like ConvertKit. But it will give you
more options as you grow if it’s likely that you want
more from your automations. But even outside of the automation stuff there’s just a huge range of features and a huge level of customization that you can apply
inside of ActiveCampaign. So which one is the best and who? Well, ConvertKit is gonna
be the go to recommendation for anyone that is likely
to get bogged down in tech. They just want something nice, unintrusive that’s not going to get in their way. So those are our topic picks for anyone that’s unlikely gonna wanna dive into
those complex automations or anything outside of
a simple email funnel and just want something
that will get the job done, something that’s nice, easy and fast. And ActiveCampaign on the other hand is a far more customizable platform. There’s a huge range
of options and features offering incredible
amounts of flexibility. So when you stack up
that against ConvertKit all that flexibility definitely
adds a lot of complexity but if automations is a big thing for you and it definitely is for us then you’ll love ActiveCampaign. If in comparing the way that ActiveCampaign
handles these automations against Infusionsoft
which has typically been the standard for marketing automation, ActiveCampaign just makes
thing so much simpler, and so much easier to set up and manage. It really is chalk and cheese, and it’s a standout by a big margin. So for us at Primal video we definitely don’t shy
away from the tech stuff, and we also have a big
focus on automations. It’s a big part of what we do. So ActiveCampaign has been
the perfect solution for us. And a lot of our clients and students with a similar focus love it as well. But I do have to say that
probably more of our students and clients have opted for
the simplicity of ConvertKit and they absolutely love it. So overall, if it’s not
clear from this overview which one is the standout for you, then I really suggest grabbing
a free trial of each of them and diving in and checking
them out for yourself. Links are in the description below. And as I mentioned at
the start of this video there’s a link on screen now for our free email list workshop
which includes tutorials on how to set up both
ActiveCampaign and ConvertKit, and how to start growing
your email list on autopilot. These are the exact tactics that we used to grow our email list by 30% of our new YouTube subscribers completely organically and on autopilot each and every month. I’ll see you soon.

47 Comments

  • Magdalena Koh

    Hello Justin! Great to see you in 2019 and look forward to more…Thank you for sharing and your advise. I will check those two that you recommended, I always wanted to know who is the best to date…

  • wedoebe

    Thank you Justin for simplifying this information. I've been around the block a few times with different email marketing platforms, and they can definitely be overwhelming and cumbersome in nature for the average person.

    As a business owner/marketer, you need to determine what your ultimate goal is from the start. Ask yourself these questions:

    * Are you building an email newsletter just to inform your list?

    * Are planning on selling something to that list?

    * Or are you planning on doing both (now, or in the future)?

    * Are you planning on doing joint ventures with other people/marketers?

    I think are the most basic questions you want to ask yourself, and then pick your email platform accordingly. πŸ€“

  • Frank Katzer

    Good to see, how ConvertKit has evolved recently!
    I started with Mailchimp, left for ConvertKit (when it was very small) and I am now with ActiveCampaign. And i support your evaluation of the mail-systems a 100%!

  • Misha Basu

    Hello Justin, I would like to know if these marketing tools are only targeted for online businesses or can be used to grow YouTube channels also? I know little about it hence asking 😊

  • Elise Marquam Jahns

    Thanks for this very helpful information. I'm also trying to decide what platform to use to offer classes I'm going to create. I'm looking at Kajabi and Teachable. Does anyone have any recommendations?

  • Optomly

    This is a great video for anyone who does email marketing! Thank you, Justin and Mike, for your research! Maybe you even enjoyed geeking out a little!

  • Juan Guerra

    I realize you did a video on comparing video editing software. Windows doesnt have movie maker anymore. Is the software/program "photos" just as good or should I download davinci resolve free? anyone please help me out! Thank you!

  • jaxwild11

    How's it going I got power director do to your recommendation and could not
    figure out how to download my own music was not very happy with it any tips or suggestions.

  • TheManglishSpeakingDude

    Hi Justin
    I have been following your videos for quite sometime and your work is truly amazing.
    I learned most of my editing stuffs from your videos and recently started my own channel and is excited to produce good content in the future. Would really appreciate if you could subscribe back and give your feed back and support.
    cheers

  • KingSoo

    Hey great video. Just random question. Trying to get Primeire Pro for my iMac. and I chose to use this product as I wanted to use after effects as well, so I'm choosing the adobe path over the final cut pro. Anyhow, just stupid question: Can I use adobe on my Mac? like does premere pro works on iMac? Thank you!!

  • Tony T Blum

    From what I have heard, Convertkit does not accept people who use the platform for make money from home or online businesses.

  • Kerry King

    Great analysis Justin. I used a bunch of these and now have settled on Kartra On-line Marketing Platform developed by the Webinarjam people. This enabled me to drop 5 other services (including AWeber+Digioh) and for Infusionsoft, Kajabi, Click Funnels etc. users, I think Kartra will wipe the floor with them. Just saying ….

  • Deep Mindfulness Collective

    I feel like you should be more clear that you get a big bonus for every referral to both of these companies.

    Also, you can do pretty much everything on Mailchimp that you can do on Convert Kit, except the terms are different. Here is a good article: https://chimpessentials.com/which-is-better-convertkit-vs-mailchimp/

  • Digital Hungama

    Yes this is best software but not nice and we have almost all video marketing tools and you can get it now with this hashtag and click on it

  • coach nick

    Justin, have you heard of or tried Builderall? It is an email marketing software that allows you to do sales funnels, websites, seo, and much more! I am curious to know what your thoughts are!

  • raja rao

    Hey Justin,
    Nice video man.
    Keep up the good work.
    Premium Email Marketing Services in Hyderabad | BOXFinity

    https://boxfinity.com/services/email-marketing.php

  • Siviwe Mavish

    This is a great video for anyone who does email marketing! Thank you, Justin.I use get response and the getresponse link is http://bit.ly/2FlL6jp

  • Phil B

    Thanks for the info! I am using Mailchimp right now but they are getting a divorce with Shopify so I'm thinking of switching. I am considering convert kit now. Thanks again!

  • Miandra Barbosa

    Hi, thanks for the information. It is very informational. Looking for email marketing software, then you should search and you can find lots of email marketing software. They provide it for free but don’t give their service properly. Mail chimp is the best to email marketing software to send bulk email. Last month my brother told me about an email marketing software Fresh Emails Daily. He uses it from last 3 month and he satisfied with their service.

  • Creator Fundamentals

    Thanks for the video Justin. You helped me make up my mind to migrate over to ConvertKit. Hope all is well with you and yours.

  • Kasunmu Olayemi

    Justin I would love to know if you have any idea about sagawebs someone recommended it as a good email list generator for email marketing I would love to know your thoughts on this. Thank you

  • Archiel Curzada

    do you any prove of some your words is working for the small company or big company. if you catch my words just hit the link. and send to me okay have a nice day. if you have oh that's bad.. but i know you have right now

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