CHOOSING THE BEST SOCIAL MEDIA PLATFORM FOR YOUR BUSINESS IN 2019 (CONTENT MARKETING)
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CHOOSING THE BEST SOCIAL MEDIA PLATFORM FOR YOUR BUSINESS IN 2019 (CONTENT MARKETING)


– Hey, everybody, this is Roberto Blake, helping you create
something awesome today. Welcome back to the channel. For the new people here,
first of all, welcome. My name’s Roberto Blake,
I’m a creative entrepreneur, public speaker, and I have a
social media coaching business, awesomecreatoracademy.com. Today I wanna talk to you
about what is the best platform for you to use for social
media if you are a business? And we’ve talked a lot
about entrepreneurship on the channel, we’ve talked
about stay-at-home businesses, we’ve talked about affiliate marketing, we even talked about e-commerce and digital-product-based businesses, but one of the things I
really wanna focus on, especially in 2019, is content strategy and helping people understand where they need to be
placing their content and I feel like there’s a lot
of advice and it sounds good on the surface that
really isn’t the substance that’s gonna help you grow your business, get more leads, and get more sales. I’m gonna use an example of something that you’ve probably heard a lot of social media marketers say. Go to the platform where your audience is. And then they’ll go
through the demographics of the different platforms,
whether it’s Snapchat, TikTok, Facebook, Instagram, YouTube, LinkedIn, what have you, okay? Here’s where that misses. Your audience is in every platform already because when you look at
the daily use numbers, the data doesn’t lie. Nearly two billion daily users
on Facebook and Instagram, half a billion users on LinkedIn,
as far as professionals. Two billion daily watchers on YouTube. How is it even possible
to conceive the idea that your audience isn’t on one of the major social media platforms? A large population of
your key demographic, your target market, your customer, your customers are using social media. There are more phones than humans. There’s no way that your
existing audience and market doesn’t have a strong presence
in one of these platforms. So that’s actually
really not great advice. Let me tell you what you should be doing if you’re trying to decide what the best social media platform
is for your business. Instead of worrying about
where the largest population of potential customers
are, let’s think about a very simple reality of the market. If you aren’t capable
of making good content and good communication
strategies that are appropriate to the context of these
platforms and social media, the devices, the overall
culture of the platform, does it fit with your business or the way you wanna
approach things, guess what? It doesn’t matter where you show up if you show up and you suck. It doesn’t matter where you show up if you show up and people don’t
want what you have to offer. So instead of worrying
about which platform has the most users of this key demographic or this psychographic or what have you, why don’t we worry about
playing to your strengths as a business and
playing to your strengths in terms of the media that
you’re capable of producing and the bandwidth that you have to communicate effectively
within the platform? First, let’s start with
the type of content that you’re capable of doing. Is your organization more suited to doing information-based graphical
things and articles? Because there are platforms
that are better suited to that and where it will be consumed more rapidly and there’s great ways to
handle distribution on that side or is your business and the
type of thing that you deliver in terms of a product or service, something that’s very much
show rather than tell, where video would be a
massive benefit to you? Do you have players
within your organization that would be good in terms
of an on-camera presence? Are they better suited
to doing interviews? Are they an industry leader
or expert of some kind? Are they the type of
person who has the energy and charisma and the ability from a confidence standpoint
to carry a livestream? Because that’s something
that’s very specific and there are platforms where you play to the strengths there. There are content formats where you play to the strengths there. Or do you have access to
people all over the globe that would be great
interview guest for podcast and then you leverage
that type of content? So you see, you need a content strategy before you worry about what platform you’re gonna be in and
that content strategy needs to be entirely predicated
on what your strengths are as an organization based on
the talent you have available, the time you have available,
and the technology that your organization can best leverage or is comfortable with. And see now you know why this isn’t a quick three-minute video to just tell you, oh, go
where your audience is. No, it’s much more nuanced than that because you need to be able
to play to your strengths. Now here’s an example of
what I’m talking about. Let’s say that you are a
very data-driven company. One of the ways that you wanna
leverage that in my opinion would be a combination of
white papers, articles, infographics, and if you
can, leverage experts and case studies and maybe
even some potential keynotes if you have them, slide shows. Now there are platforms where
this plays out really well. The infographics can play out very well in platforms for distribution
such as Pinterest, LinkedIn, and I don’t necessarily think that this will work by itself in Facebook unless you have the
leverage to maybe use people who are authorities, who can share and distribute that for you to things like large Facebook groups that have that population. Also, don’t discount online forums even though they’re not necessarily
considered social media, they’re still a big part of
the fabric of the internet so online forums become important. Reddits, in terms of those sub-reddits that are topic-specific, that
could be very valuable to you to get in front of people and
to be top-of-mind with them. So that’s something that I
would really take a look at. Can that information in
terms those infographics also be leveraged in terms of reaching out to media organizations
that publish articles within your niche and then they
could use your infographics to illustrate a point
or to frame an article that they want to write. So do you have contacts in the media? Do you have contacts with journalists that write about your niche? Now if you wanna reach out
and you wanna have contacts, your company or you as
an organization leader or as an entrepreneur
should be thinking about who are the journalists
who cover your niche for the major online publications
like Business Insider, Forms, Fast Company, so on so forth, and you can find these people
if you go and you search in Twitter for Forbes,
if you go and you search for Business Insider, you will find people as far as journalists and
editors and contributors for the different topics and categories that you might be a player
in and then if you reach out to them, and you know, you could build and foster those relationships
organically that way. Obviously, you can also look
these folks up in LinkedIn and try to foster a relationship there but Twitter is where a lot
of people spend their time day in and day out and they’re more likely to be pinged and updated there
than they are on LinkedIn. If you have very strong personalities and people who present well or people who might already be public speakers or already have video experience
within your organization, yeah, leveraging video can be amazing and maybe you don’t have
to be platform-specific. Maybe you can be platform-agnostic. Just because YouTube is
the largest video platform doesn’t mean you have to
make the video content YouTube-centric, it just
means you could prioritize the upload to YouTube but you
could repurpose video content for any video-sharing platform
and so that’s something that’s really practical to
do and you can just go ahead and put systems in place
for distribution there. I know that feels
daunting to be everywhere but as I said, you could
prioritize YouTube, I just wouldn’t necessarily
make the video specific to worrying about things
like YouTube subscribers or likes or the comments
section, etc. etc. I would think about the
broader context of video. Could you host this video
or would you distribute this video if it was in broadcast form? Because if it was in broadcast form, it would end up on the
social media platforms either in whole or in part anyway. So I would just kind of
make it with that in mind. And then let’s talk about audio. If you’re going audio and
you’re going with a podcast, first of all, you could make the choice to do a podcast live to
tape if you feel comfortable with that and so that lends
itself to being distributed in nearly all the social
media platforms via a link as well distributed and
hosted through the website and then the podcast distribution sites. So in the context of audio,
the social media appliances really just become a distribution center for people to get the
content and it’s really not about building a presence in the platform instead of leveraging it for traffic. So you’re gonna use that
traffic and that’s one of the things that I think
people have to consider, are we using social media
as a communication strategy, a content strategy, or
a distribution center for content that we’re hosting,
you know, somewhere else, whether it’s on another
platform or a platform that we own that’s proprietary? It comes right back around
to this idea of playing to your strengths and
understanding that there is an audience for you in these platforms. Now there might be more
of an audience for you in one platform or another
or one platform or another might play to your strengths
and so this becomes now a matter of which platform should I be in versus which platform should I prioritize. And you should prioritize a platform based on how well it achieves your goal, how well it fits the
culture of your industry and your business and
also whether it plays to the strengths of the content
that you’re able to produce and the time and bandwidth
allotment you have for participating in the platform. Can you allocate somebody to being in Twitter multiple times a day doing social listening,
engagement, and research? If not, then having a presence in Twitter where people can reach out to you becomes more important and it becomes that instead of you being an active participant beyond using automation
for it and distribution. I’ll do a dedicated
video on 10 Twitter hacks and I’m also gonna give you
guys some background on Twitter because I know for a lot of people, it’s a very intimidating platform and a lot of it has to do with the fact that there’s a lot of
culture that is specific to Twitter, I think maybe more so than any other social
media platform right now. So you’ll definitely wanna subscribe for those 10 Twitter hacks. It’s probably gonna be a 10
Hacks in Five Minutes video for those of you who like shorter videos. I already have a 10 Instagram Hacks in Five Minutes video
that’s actually really good. I’m gonna link to it up here for you guys so you can check that out as well. One of my final thoughts
when it comes to all of this is that I know it can feel
intimidating to be everywhere but I think that you
should also be mapping social media platforms to
the intention and goals that you have and realize
that some platforms are more likely to help you
achieve a goal than others. I think that if your goal
is to be a public speaker, that I would prioritize YouTube, LinkedIn, and Twitter more than anything. I think that the ability
to connect with people in the Network Event space in LinkedIn is gonna be powerful for you. I think that also sharing
your slides in LinkedIn can be very helpful and presentations, things of that nature, and
from there you can host or link out to your YouTube videos that show clips of you as a speaker. So guess what? Those would be the three platforms that I prioritized if I wanted to grow as a public speaker and that was my goal. If I wanted to do more e-commerce as an e-commerce-based business, then I’d be running ads
on Facebook and Instagram. I’d have a very strong
visual presence in Instagram and be very engaged there
in both Instagram posts and Instagram stories and I think that I would be very
active overall in Twitter as an e-commerce business
and I would probably limit my YouTube presence in terms of e-commerce to doing product demonstrations, product tutorials, and
support but also I would probably leverage
influencer marketing there. But in terms of where
I’m spending my time, the brand itself would
be built up probably in Instagram and then
depending, especially if it’s a very female-driven audience for that product or service,
I would probably go, especially e-commerce business, with Pinterest, believe it or not, and I think that that
would be really effective. If I’m doing stuff in
entertainment right now, hands down, it’s YouTube, it’s Instagram, and it’s TikTok, that is
where you would want to be in terms of the creation
and hosting your content but you’d also want a
strong presence in Twitter to be connected to your
audience and your fans from an entertainment standpoint. So where is the best social media platform for your business? It’s contextual. No matter what, it’s the context of your business and
what industry you’re in. It’s the context of how
much time and how much tech and talent you really
have to throw at this and you have to be able to
put that into perspective and set yourself up for success. Question of the day, what is you favorite social media platform and why? Let me know in the comments section. Like this video if you like
it, don’t forget to subscribe, check out the other awesome
stuff on the channel. I’m gonna link to a really
helpful playlist up here for you guys so go ahead
and check out those videos. As always, you guys, thanks
so very much for watching and don’t forget, go out there and create something awesome today. Take care. (bright music)

58 Comments

  • UNLEASHING POTENTIAL - PSYCHOLOGY VIDEOS

    I think Instagram is the best platform for organic growth without spending money πŸ’°

  • Twinship Toys

    Awesome stuff Roberto!!! We are almost to 2K on youtube!! Thanks for all your advice! We are almost to 10K on Instagram in a few months:) thanks for all your help!!

  • AteTreeWon

    Hi Roberto! Just can’t thank you enough for your videos and how much you’ve helped me! Hoping to hit 1,000 subs this year!

  • E.D.Z (ENTERDAZONE) OF PAIN - TOTAL GAMING

    I'm using facebook, instagram and twitter to promote my channels. I tried Reddit, but it didn't feel user friendly. Can anyone else suggest sites I can use to promote my channel.

  • Let's Talk Money! with Joseph Hogue, CFA

    Solid overview Roberto. I've seen surprising results on Mix over the past couple of months. Small platform but seems to be solid click-through for my YouTube videos posted there. Have also done well on Pinterest (as many other bloggers have). Rather than a social platform, Pinterest is more of a search platform so your pins can be discovered months (years) after posting which is nice compared to FB and Twitter where a post can die within a few minutes or hours.

  • Currie GOAT

    I've been using Reddit. Theres a lot of rules to get used to but I launched my Art business 2 weeks ago and most of my sales have come from Reddit.

  • Carrie A

    I’m new to your channel and I thoroughly enjoy it! Do you offer a beginner course to start a YouTube channel or recommend one? Thank you 😊

  • Wished Upon AVlog

    OK Roberto I am massively diggin this set up so casual and love those cushions. Cushions are the stuff lol. I am loving this music wherever you are getting it from. Awsome music choices. And your presence is so good in this as always but this is so chill 😎 if u stuck on some shades might be too cool lol currently nodding away to this background track. Brilliant Video Roberto and Have an awsome day and May the force be with you and just heard star wars episode 9 trailer is out so may the force be with you. 😊

  • Roberto Blake

    If you want some more advice on growing your brand or business consider grabbing the Awesome Creator Newsletter: http://robertoblake.com/newsletter

  • Pause Reset Play

    I like your final thought. I think before I was spreading myself out too much. Now I've settled on YT, Twitter, and Instagram. Prioritizing those, and then reevaluating other platforms later on once those are established will benefit me the most.

  • What To Sell On Amazon

    What is the policy on putting a link to affiliates below in the description. Is that OK or do I need to 1st send them to my website where I can offer the affiliate link? My apologies if you've already covered this in a previous video. Thanks!

  • Bulldog Mindset

    Great advice. Totally agree. Every platform has enough of your audience, but play to your strengths. πŸ‘Š

  • Wambui Said It

    My favorite social media platform is Youtube. It has a plethora of information and is easy to navigate. With Facebook – I feel like it’s so noisy and I find it overwhelming and intrusive. Interesting that you should do this video today because I was just thinking about the fact that I don’t like Facebook (I decided to give it a try a few months ago with a new jewelry business venture) and how I should be someplace that feels more comfortable to me.

  • Ivan Temelkov

    Interesting twist on this. And you’re right. Play to strengths. Although how do you handle all platforms?

  • Leah Judea

    I took notes from this one. A lot of helpful nuggets here.
    1. Content strategy ( The triple T's)
    – Talent
    – Time
    – Technology
    2. What's your focus?
    – Communication
    – Content
    – Distribution
    3. Does it achieve your goal? Does it fit your business?

    Thanks Roberto πŸ˜πŸ‘πŸ½

  • HER LOXX

    I'm still very intrigued about how this IG funnel is so rewarding to the YT. There is no much information out there for a young YT like myself. I really hope I don't get overwhelmed and drown.

  • Andre Smith

    I am a digital artist that is also getting into e-commerce. I currently use Facebook, Instagram, Twitter and Pinterest for my platforms. I basically use YouTube as a platform to show time lapse videos of my art.

  • Sara Makes Art

    YouTube was the first platform I used and the first one I consumed on a regular basis. I think video is a great teaching tool. So for those reasons, I'd have to say that YouTube is my favorite social platform.

  • Terrell's Takes

    Hey Roberto, great content. A day with a Roberto Blake video is always a great day. My favorite social media platform is YouTube, because I'm able to look at the data of how I'm performing. Even though I'm a new YouTuber with a small amount of views, I know right away how many people has seen my thumbnail through impressions and the analytics as a whole shows me pinpoint accuracy of what it takes for me to take it to the next level.

  • Jordan Oliver

    A lot of people say Facebook Instagram or Twitter but to be honest I Think YouTube and Google are the best ways to bring in Traffic since their search engines and LinkedIn too

  • Michael Dishmon

    But on reddit you're not allowed to post your own content. I've tried before and got filleted hardcore, and banned. Even when the content was just giving away value for free, with no sales.

  • Destination Wonders

    My is Facebook because it is easy and once people start sharing your content you can reach a lot of people .

  • alexthegreat1233

    Roberto, i want to start making t-shirts, and I have great ideas for youtuber merch. How do I go about selling t-shirt designs to them? Should I do a profit sharing thing where we both make a portion of the money and split it in exchange for me giving them designs every month or so. Or should I just charge a price for designs? This is just concerning youtubers this isnt really about going to churchs or other groups and businesses.

  • Anime X

    I have a channel where I talk about anime and things like that, so I'm wondering what platform would be best to discuss things like that or where would talents best be suited? Yes ik my channel is unconventional. Also I love your channel πŸ‘πŸ‘

  • Gene Hobbs

    Twitter by far because of the chats and connection to learning/ development. YouTube is second for search and specific education. Really want to learn instagram next but have a ton more to do in general product and niche development before adding that to the business plan.

    Great video as always!

  • Gene Hobbs

    Twitter by far because of the chats and connection to learning/ development. YouTube is second for search and specific education. Really want to learn instagram next but have a ton more to do in general product and niche development before adding that to the business plan.

    Great video as always!

  • Heather Whiteley

    Thank you so much for this video!! It's helping me reevaluate my strategy for starting a platform for myself. I've learned a lot about YouTube while helping my sister, but I think that another platform will suit me better. Now I'm off to search through your videos for more advice on building a brand on Twitter and Instagram! :).

  • Wild Moonlight Vlogs

    I haven't figured out all of the social media platforms, so I don't have a top favorite. I like using Facebook to find local events that I can vend at (people like to smell soap in person) and I use that traffic to grow my email list. I also upload YouTube videos and try to stay active on Instagram which has been interesting. Still always open to learning more but also trying not to oversaturate myself on advice at this point

  • Joshua Paulino

    My favorite social media platform by far is YouTube. Why? Because I love that it serves as a creative outlet for expression and the fact that it’s the second largest search engine in the world. Hence, you can get discovered. πŸ’›πŸ”₯πŸ‘ŠπŸ»

  • BITTERSWEET TV

    Facebook is my favorite because I get the express my views to others. Not sure it is the best platform for my businesses.

  • Gizmo Goose.

    TikTok is junk work. Only one in every four or five videos will even play. The coding work was done by a junior high school computer club…or so it seems.

  • Brian Joslyn

    What is my 'favorite' social network…

    I can't say I have a favorite, however…

    I post/comment on Facebook, but they have lots of improving to do and it never seems they improve on the right thing(s) before doing the less necessary improvements.

    I tweet, reply and (occasionally) retweet on Twitter, but don't like how following a conversation works.

    I most recently started using Instagram, but only via computer. It's ok, but I can't post and I can't do stories but can view stories.

    I watch videos and comment on YouTube, but don't record/upload videos (at least yet). I do know they definitely have some improving to do.

    I prefer Facebook, and now Instagram too, for conversation.

  • Paula Puddephatt

    Great video. I find Pinterest the best platform for generating blog traffic. Twitter and Instagram have the strongest writing communities.

  • Zuby

    Great video Roberto! I'm doing a talk on social media at a conference soon and this is very close to one of the slides/talking points.

  • Dark Blue Nutrition

    Started with YouTube and IG- now I’m spreading my strengths to starting a podcast! πŸ’™

    Would love to hear how to best utilize podcasts to grow an audience or offer a service (for me, nutrition and fitness coaching at a dietitian and personal trainer)! 🌟

  • Wealthbuilderz TV

    You always go into great detail and that’s what most information based videos are missing. Great video.

  • Life Rewired

    I appreciate you always making me think about the way I'm doing things. Instagram is my favorite because of the ability to easily connect with others. At least I have found that to be true. YouTube is my favorite for consuming and I'm just starting to upload videos. I haven't treated it as a social platform (i.e. commenting on others videos) but am doing that now and realize it has the potential to build a great community as you have.

  • Simple Nail Designs

    β€˜Which platform should I be in?’ Great question. As a new YouTuber I still haven’t decided which other platform to expand in to help grow my channel.
    Can you go more in depth for Instagram?
    Thank you!

  • Tara Nikita

    The most lucid and sensible advice on this subject I have heard. Thanks for not doing a "quick 3 minute video" of "go where your audience is." This is why I appreciate your content. NUANCE.

  • weWonder

    I think my problem is that social media is made to be addictive and I have found myself spending way too much time on these platforms. When I do, I am wasting time, squashing my creativity, and lowering my ability to concentrate. I would love to see a video of how to be effective and wise on social media.

  • Faye

    I agree with playing with strengths, I didn't get views on Facebook, so I stopped using it. I focused my time on Twitter instead. Because I get thousands of links(blogger links) clicked in a month. I also stopped using Instagram daily (used it weekly) to save time and write more blogs. Blogger / own website can also generate minutes/ hundreds of minutes for YouTube watch time.

    I am also using Pinterest instead of Instagram, because it's easier to pin with links automatically shared in it.

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