DON’T Use Paid Ads My #1 Organic Marketing Strategy | Neil Patel
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DON’T Use Paid Ads My #1 Organic Marketing Strategy | Neil Patel


Google generates over
a 100 billion dollars through paid advertising, per year. Facebook generates over
40 billion dollars a year in revenue through paid advertising. Hey everyone, I’m Neil Patel, and today, I’m gonna share with you
my number one organic hack. In other words, don’t
use paid advertising. Check out this organic hack. (upbeat music) Before we get started, make sure you subscribe to this channel. That way, when I release
my next marketing video, you’ll get notified. Now, I have a question for you. How many of you leverage paid advertising? If you spend money on Google Adverse or Facebook ads, or Taboola, Outbrain, or any of those sites, just
leave a comment below with yes. If you don’t, leave a comment with no. Here’s the thing about paid advertising, yeah, it generates a ROI, and if it’s positive for you, you should be doing it. But the majority of the traffic doesn’t go to the paid listings and I’m gonna show you one hack, that’s how I get the majority
of my organic traffic. It works really well, I just ask don’t replicate it in the online marketing vertical, cause I don’t want more competitors. So, here’s what I do. You got a website, you got a blog, you’re writing content, you’re
already ranking for something other than your brand name. If you don’t know what you rank for, go log into Google search console. Go into Google search console, it’ll show you all the terms
that you’re ranking for. Look for the most popular terms. Now that you’ve seen the
terms that you’re ranking for, look to see what page it’s going to. Now that you know what page it’s going to, we’re like alright,
this page is generating all these visitors from this one keyword. Let’s say you rank for the term
digital marketing like I do. You wanna take that phrase,
head over to Ubersuggest, put that keyword into Ubersuggest. Ubersuggest will show you all the long tail
variations of that keyword. These long tail variations
are other variations of it, like digital marketing jobs,
digital marketing consultant. Whatever they may be, but
they’re longer tail phrases of the head term, digital marketing. You wanna take those terms, like digital marketing jobs,
digital marketing tips, and see which ones are
relevant to the article or the page that’s already ranking. Then, you wanna go to that page, and let’s say for me
it’s digital marketing, and you wanna end up rewriting the content to be more detailed to
include the long tail phrases that you haven’t already included. What you’ll find is, Ubersuggest shows you
the most popular terms that are related to the head term, they’re just longer variations. And it even lists them out
in order based on popularity. If you take a minute, integrate
them into your content, you’ll find that within 30
to 60 days at the latest, you’ll also start ranking for
all those long tail phrases. Now, the trick with this
isn’t to just take those words like digital marketing tips and just shoving them in
your content everywhere. Because if you spam, it
creates a terrible experience and people are gonna bounce back. Instead, you need to adjust your content. So, my digital marketing guide got ranks for digital marketing, is roughly or around 10,000 words. Cause I kept going in,
taking all these keywords and adjusting that content, so now it’ll just be
around digital marketing. But also all the other
long tail variations that are around those phrases like digital marketing tips,
digital marketing consultant. And by going in depth on all
of the ones that are relevant, cause you still want the article to flow, you will notice that you’ll quickly rank. But, I’ve also done the experience of just shoving in
those long tail phrases. It doesn’t work if you
don’t adjust your content. Now that you’ve adjusted your content, make sure you take some of the most popular long tail phrases, and put them in your title
tag and meta description. When you do Google search, the title is a title tag, that sentence description under
that is a meta description. By including those
keywords, or some of them, within your title tag
and meta description, you’ll also find that is easier
and faster to rank for them. Now, the last thing I want you to do is, when you’re updating your article, feel free to link out to other
sites to site your sources or that could be relevant
and benefit your audience. Because when you’re linking
out to other people, it makes them flattered and happy. And if it’s good for your audience, it also makes their life better as well. So, let’s say I link
out to a guy name John, and he has an amazing
online marketing blog. I’ll notify him. I’ll be like, hey John, I have to say I’m a huge fan of your work
on onlinemarketingblog.com. So much so, that I even linked
out to you in latest post. You can check it out here. Cheers, Neil Patel. P.S. if you share the
post it will make my day. And you’ll find a lot more people will share your content
on Facebook and Twitter. This will get it more visibility and some of those people will then, even link back to you which
will boost your rankings for the main terms as well
as all those secondary terms. That’s it, just doing
that one little hack, will get you so much more organic traffic. I did it for my digital marketing guide. I went from over 9,000 visitors a month, and now, when I did that,
I went to 17,000 visitors. Just by adding in more long tail phrases. It works that well. If you need help growing your traffic, feel free to check out my
agency, Neil Patel Digital. Of course, if you have any questions, leave a comment below and I’ll answer it. If you like the video, appreciate that. And of course, share it with your friends, tell them about it. Thank you for watching.

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