e-Commerce Website Success – 5 Steps
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e-Commerce Website Success – 5 Steps


Online selling or e-Commerce continues to grow
and it’s currently expanding at 7 times a rate of offline retail growth. But running
a successful online store has its challenges. Adopting an effective e-Commerce strategy will
help you avoid the potential pitfalls, enable you to expand your marketing reach and grow
your customer base. Here are 5 key points of focus needed to achieve
e-Commerce excellence: 1. Putting the Right Platform in Place Selecting the right e-Commerce technology will
set the foundation for your success. Your selling platform will need to not only look
right but be scalable, customizable and importantly be mobile friendly. 2. Know Your Audience Understanding your target audience will help
you prepare your website design for maximum impact and will also guide your online marketing
activities so your shop is accessible from all the right places. 3. Optimize for Conversion Your e-Commerce platform should provide essential,
easy to use marketing automation tools that allow you to personalize your messages and
turn prospects into paying customers. Loyalty programs, cross sales offers and discount
coupons are all examples of how you can increase your sales. 4. Offer an Outstanding Customer Experience To build a loyal customer base, you need to
provide excellent customer support that offers outstanding buyer experience beyond the sale.
Your online reputation will depend on it. Having live chat support available lets your
customer know you are there if they need you. 5. Listen, Learn and Improve If your e-Commerce website is not always improving
you will get left behind. Run pilots, split tests and regularly examine your website analytics
to identify and then fix critical problems, such as addressing shopping cart abandonment. In conclusion, the e-Commece digital landscape
is quite complex and constantly evolving. Just as you would hire professionals to prepare
your accounts or offer legal advice, your eCommerce website will benefit from the expertise
of a digital marketing specialist. If you would like to talk to a WSI digital
marketing consultant, get in touch today.

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