Ecommerce Platforms 2018 Part 2
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Ecommerce Platforms 2018 Part 2


Hey, welcome back Rankers. How are you doing? Thank you for all the feedback and questions
from last week’s show. It was a bit of an eye-opener for me as well. I had no idea that Magento was declining in
popularity. We’ve had a few people mention that since
Adobe’s taken over, what is going to happen to those community editions of Magento. I don’t think anyone has any insight on that
yet. If you have, please let us know, but one of
the other questions that I got asked most commonly last week was, “Jim, what about WordPress
and WooCommerce?” Now, the reason I didn’t include that in our
breakup of the eCommerce sites and their popularity was because as far as I know, and please someone
correct me, there might be a plugin out there, WooCommerce didn’t certainly allow you to
manage inventory across, say all the different marketplaces like eBay, Amazon, all these
different things. That’s why I excluded it last week. As far as WooCommerce goes, yes, it’s great
for WordPress. You want to turn your WordPress into an eCommerce
site. Awesome, but look at these numbers here. Have a look at these numbers now, and last
week looking at the growth of Shopify, which absolutely shocked and stunned me. What I’ve got in here is Squarespace, WooCommerce,
WordPress, and Shopify. Now, WordPress has declined year-on-year by
about seven or eight per cent in search volume globally, and you can see it’s trending down. That surprises me as well. If you’re making a decision on an eCommerce
project, tell you what, Shopify is looking like a really good option because if you are
going to go and set up an eCommerce project, you just want to test and see how it goes,
whatever, setting up a WordPress site, you’ve got to find a hosting company. You’ve got to get all that done. You’re going to integrate WooCommerce, make
all that work, make all the shopping carts work, make sure the catalogue works across
everything. With Shopify, it’s kind of already there. It’s turnkey, and I think that’s where people
are going. That was said last week. Someone on YouTube, I’ve forgotten who, sorry,
did make the comment that a lot of the self-marketing gurus, the work from home gurus, those sorts
of people, they are promoting Shopify a lot apparently because of its drop shipping ability. There’s a service that Shopify own called
Oberlo that will allow you to quickly find drop ship products you can just add into your
store. When you look at that and the downsides of
course, longer term, is that with Shopify you’re always going to be tied into some sort
of transactional fee as far as their pricing model goes at the moment. Certainly, in answer to those questions about
WooCommerce and WordPress, certainly in our experience from an SEO perspective, WooCommerce
can be É Well, it has its own set of problems and includes URLs, changing URL structures,
all these sorts of things, but once you get into large catalogues, it tends to become
a little bit unusable from an SEO perspective. It can create a lot of different issues with
large catalogues, but as far as É because I’m getting a lot of questions about eCommerce
sites recently and platforms to get on. The problem with Magento is, and we don’t
know whether Adobe’s going to solve this, is that you’ve got companies out there charging
$100,000 for a Magento site whereas you can kind of set up on Shopify for 40 bucks. Now, they’re not going to be the same site. They’re not going to be anywhere near the
same functionality or any of those sorts of things, but if you are trying a new brand
out, if you are setting up a new store for something, then I’d be advising you to go
and have a look at Shopify, maybe able to get WooCommerce and WordPress, but I’m kind
of moving away from Magento unless you’re an established business with a record and
you can justify moving to Magento 2.0, all those sorts of things, but Magento 2.0 has
got some serious competition when it comes to Shopify. We’ll just have a look in, so that’s worldwide,
so still trending down. Shopify is trending up. We worked out this was sort of 2.0 announcements
coming along, which is why it spiked back then, but it certainly hasn’t been the thing
that’s seen a take-off and go to another level. In fact, the opposite is true. Hopefully, that’s helpful. If you have any questions, any comments, please
leave them, any theories or maybe you’re using an eCommerce system that is new and you really,
really like it, we should hear about it. Let us know, and we’ll see you next week. Thanks very much. Bye.

One Comment

  • Unbound Digital Marketing

    Lots of amazon and ebay plugins both free and paid. But i'm with you in regards to wordpress. I'm not as in favour of it as i used to be. Squarespace, rocketspark and others are far more appealing for future proofing.

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