Ecommerce Tips and Tricks Part 2 (Actionable!)
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Ecommerce Tips and Tricks Part 2 (Actionable!)


Ecommerce Tips and Tricks Part 1 (Actionable!) Starting a business is an awesome experience. You learn a lot, you grow a lot, and hopefully
you sell a lot. But what are the most important steps to building,
launching and growing your store? Hey what’s up world, I’m Jessica Guzik
with Oberlo, and today we’re going to look at 10 steps you can take right now to optimize
your store for immediate sales and long-term growth. Did you miss Part I? Click the link to check that out. Already seen part I? Then let’s get to it. [#11: Be specific with your product categories.] As your store grows and you offer more and
more products, you’ll want to be super specific with your product categories. This will let your customers easily find what
they’re looking for. Product categories like ‘Women’ and ‘Children’
don’t really help your shoppers quickly find what they’re looking for. Look at how Amazon organizes their product
categories. It’s uber precise. The easier you make it for a customer to find
exactly what they’re looking for, the more likely they’ll buy from your store. [#12: Create a loyalty program] New customers are awesome, don’t get me
wrong. But it costs up to 10 times more to acquire
a new customer than to make a repeat buyer out of an existing customer. In addition, returning customers spend about
67% more than new customers. That means it’s more affordable and rewarding
to keep the customers you already have. There are several great ways to reward loyal
customers. Consider sending them a discount on their
birthday, offering them a small gift with their third purchase, or running a special
contest just for them. All of these perks reward repeat customers,
and over the long-term, the more customers you can keep, the more money your business
will save and make. [#13: Create unique content.] If you’re a dropshipping entrepreneur, odds
are you need to find a way to stand out among your competitors. The easiest way to do this is by creating
unique content. Pumping out blog posts each week is a great
way to build an audience and educate visitors while keeping your website looking fresh and
up to date. You can always find topics for your content. If you’re in the yoga niche, you could post
about your 10 favorite yoga poses on YouTube. If you’re in the pet niche, review some
of the best pet apps out there. Bottom line: Unique content can go a long
way to increasing your stores visibility, a key factor in boosting sales. content will increase visibility and increase
sales. [#14: Offer free shipping.] It’s important to test free versus paid
shipping. But when you have a new store, it’s a good
idea to go ahead and offer free shipping to incentivize sales. Especially if people don’t know your store
yet, free shipping is a little nudge in the right direction. If you dropship with Oberlo Supply, most suppliers
offer free shipping and ePacket Delivery, which is a low-cost express shipping service. [#15: Create product videos] Product videos can help boost conversions
and increase sales for your store. You can add product videos to your product
page to show different angles or demonstrate how to use it. You can also use product videos as a marketing
tool on Facebook or Instagram. Creating video content can be time consuming,
but it’ll give your brand a competitive advantage. [#16: Create ads from day one.] Ads on Instagram and Facebook bring in traffic
that converts into customers. Now, for the first couple of weeks, you’re
going to be in experimentation mode. Use ads to figure out which products your
audience likes the most by switching the products in the ad and seeing which gets the most clicks. As well, test multiple price points and make
sure your product price is sustainable given the cost of advertising. Keep adjusting the dials until you find your
winning ad formula. And then, turn on your ads in full force. [17: Learn to recover abandoned carts.] Test out different abandoned cart apps and
email formats. The abandoned cart rate, on average, falls
somewhere between 60-80%. So it’s normal for customers to abandon
their carts. But you should do everything you can to get
those customers back. If you have the customer’s email address,
send a follow up and nudge them to complete the purchase. But don’t stop there! Consider sending at least two more follow-up
emails. In each of those emails, offer an additional
discount to sweeten the sale and convert the customer. [#18: Talk to your customers and get to know
their needs.] Building relationships with customers is time
consuming but super important. A simple thing you can do to get better insights
is email your customers individually. Ask them how they’re enjoying the product
they purchased, if there are any other products they wish your store had, if there’s any
type of blog content they’d like to read. You might even throw in a VIP discount code
as a thank you for their feedback. Not everyone will reply, but the feedback
you do get will be huge for understanding your customers. [#19: Start building links.] To reduce ad spend while increasing revenue,
it’s important to build external backlinks. Backlinks are links on other websites that
take people to your online store. You build backlinks by promoting your products
on relevant and popular blogs or websites. You can also reach out and offer to write
guest posts on these same blogs. The more sources you have driving traffic
to your website, the less you’ll spend on ads. And once you’ve gotten clicks to your website,
you can retarget visitors with your best selling products. [#20: Think of ways to put your customer on
a pedestal.] If you treat your customers right, they’ll
keep coming back. Stay in touch with them. Show them that you appreciate them. Try hosting a ‘Customer Appreciation Event’
where you give them first access to new products or an additional discount. Sending thank you notes letting them know
how much you appreciate their business will also go a long way. Brainstorm things you can do for your customers
that’ll make them happy, and your customers will likely return the favor by buying from
your store again. That’s it for today! What do you think–were these steps new to
you? Helpful? Let us know what you think by dropping a comment
below. I personally read to every comment, so I’d
love to get your feedback. When you’re ready for even more eCommerce
tips and tricks, look for Part III of our ecommerce tips series Thanks so much for watching, I’ll see you
next week. In the meantime: Happy dropshipping!

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