Email Marketing Strategy for Beginners in 2019
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Email Marketing Strategy for Beginners in 2019


In this video, I’m going to show you 3 emails
campaigns every dropshipper should use in 2019. But I won’t stop there. I’m also going to explain why emailing your
customers is one of the most effective ways to bring in sales, build a relationship with
your customers, and grow a sustainable business. By the end of this video, you’ll know: How email marketing can help you reach more
customers than Facebook 3 essential email campaigns for your store
Email hacks to increase conversions Ready to get started? Let’s go! Hey everyone it’s Jessica from Oberlo. I’m excited to show you what essential email
campaigns you need to grow your business. Email marketing is effective in any ecommerce
business, but it’s especially useful for dropshipping. Dropshipping, by the way, is one of the easiest
ways to start an online business. Instead of buying tons of inventory for your
online store, you only order products when you get sales. It’s low-risk, but being a successful dropshipper
requires constant learning! Make sure you hit subscribe so you never miss
our weekly tutorials, dropshipper interviews, and product recommendations. Let’s get back to the topic at hand. Emails have been around for almost as long
as the internet itself, so why are they so important in 2019? Today, there are countless ways you can connect
with your customers. As a beginner dropshipper, you need to find
out where your customers are hanging out online so you know where to advertise to them. Most beginner dropshippers are tied between
using Facebook or Instagram. But it’s essential you use email marketing
as well. 68% of Americans use Facebook
35% of Americans use Instagram 90% of Americans use email Currently, 68% of Americans use Facebook and
35% use Instagram. However, over 90% of Americans use their email! That’s a huge audience. Of that 90%, 40% of Americans check their
email 1-3 times a day! Other than newsletter subscriptions, people
also use their email for personal and professional communication. An email inbox is personal and private. This is the perfect place to have a 1-on-1
conversation with your customer. There is no other advertising method that
allows you to have a constant and personal relationship with your customers without burning
through your advertising budget. Speaking of burning through your advertising
budget, it’s time to compare email marketing to Facebook marketing to see how it stands
up. The first and most competitive difference
between email and Facebook marketing is the price. You have to pay to run ads on Facebook. If you’re testing different products, locations,
or ad copy, this cost can quickly add up! Email marketing on the other hand is free. Email services for new stores usually have
a free plan, so you do not have to pay anything until you have a big customer base. Unlike Facebook, you can send and test as
many emails as you want with your customers. Not only is email marketing free, it gives
you more freedom and space to talk to your customers. When running a Facebook ad, you’re limited
in what you can say in the ad copy. You’ve got to be short, and the structure
does not allow you to connect with your audience. When sending an email, there is more space
to personalize the experience for your customer. You have more room in the title and the body
to share your content. Providing your customer with value in addition
to a promotion is more effective at making a sale. Finally, email marketing has a huge advantage
over Facebook in where your customer sees your message. When running a Facebook ad, one of the challenges
is communicating your message genuinely. No matter the placement, it will be labelled
as an advertisement, which makes it harder for your audience to notice it. Emails on the other hand are sent directly
to your customer’s inbox. Someone’s inbox is a place where you can
personally engage with them, a connection you can not accomplish through an online ad. An email allows you to connect with your customers
over their morning coffee or lunch break. Emails are also more effective at retargeting
potential customers. One of the oldest rules of marketing states
that most customers need to see a product 3-7 times before they buy it. That’s why If you run Facebook ads, it’s
important to show the same ad multiple times to the same person. But on Facebook, you have to pay to show your
audience an ad multiple times. With email marketing, you can continue to
send emails and personalize the retargeting for free. Are you excited about emails? Great! Before I jump into the three campaigns dropshippers
need in 2019, I’ll explain what an email campaign is. An email campaign is a message that you share
through a bulk email to your store’s contacts. Have you ever signed up to a mailing list
and automatically received an email? That’s an example of an email campaign. There are endless types of campaigns you can
create to send to your customers. I am going to tell you about 3 essential email
campaigns that every ecommerce store needs to have. Welcome Email The first campaign your store needs is a welcome
email. You can set up an email to be automatically
sent to anyone who fills out a popup form on your store. You can add a popup form to your store in
a few different ways. Some email services and Shopify themes have
pop-ups built into the theme editor, so check there first. Otherwise, you can find a variety of free
email popup forms on the Shopify App store. You might be wondering, what is the point
of sending a welcome email to your customers? On average, most emails have an open rate
of 21%, while welcome emails have an open rate of 81%! This is your chance to share your brand and
message with your audience. The more familiar someone is with your store,
the more likely they will be to purchase from it. A simple and effective hack for welcome emails
is to add a discount code inside. For anyone about to make a purchase, they’ll
leave their email just to use the discount. For anyone just browsing, they will leave
their email in case they want to make a purchase in the future. If a prospect doesn’t convert, having their
email is the next best thing. You can start engaging with them and getting
them familiar with your brand. Eventually, they may convert if there is a
promotion or product they see that catches their eye. Also, you can use their email to build lookalike
audiences in Facebook. Their intent to purchase makes them a perfect
audience to target. The second type of campaign dropshippers need
in 2019 is an abandoned checkout email. 2. Abandoned Checkout Email Statistics show that over 70% of checkouts
are abandoned online. Abandoned checkout emails let you follow up
and close this gap. These customers have shown they want your
product, they just need another little push. You can remind your customer of what they
wanted, give them an easy link back, and even offer an incentive to complete the purchase. Shopify has an automatic abandoned cart email
built into the platform. In the Checkout Settings you can set it to
automatically send the email after a certain amount of time. you can also use an app from the Shopify App
Store or your own email service. Abandoned checkout email apps allow you to
automate up to 3 follow up emails to your customers! Add a discount to the second or third email
to really seal the sale. To really boost the effectiveness of your
abandoned cart emails, I suggest adding emojis to the title. Over 65% of brands reported a higher open
rate when using emojis in their subject line. Also, less than 7% of businesses are currently
doing this. Meaning, your store’s emails will stand
out in your customer’s inbox. This hack will help you catch your customer’s
attention ahead of the competition! The third campaign your store needs is an
automatic thank you email. 3. Thank You Email You might be wondering why you’d email a
customer if you’ve already made a sale. First, a thank you email will allow you to
strengthen a personal connection with your customer. . One study showed that customers are 10 times
more likely to be top revenue generators when they have highly personal experiences with
your business. Not only will a thank-you email allow you
connect with your customers, it will help in getting them to return. And returning customers are vital to your
store’s growth. That’s because it’s 5 times cheaper to
sell to a returning customer than to a new one. If you only focus on acquiring new customers,
you will burn through your advertising budget quickly. Customers that had a pleasant experience shopping
in your store are much more likely to purchase from it again. Wondering how to write an effective thank
you email? Keep it short, simple, and imagine you are
writing a thank you card to a friend. Sign off with your name to show that there
is a real person behind your brand. It doesn’t hurt to throw a discount code
at the bottom for the next time they visit your store! Over to you! Have you ever read an email that completely
grabbed your attention? What was it, and what stood out to you? Please comment below so everyone can get some
inspiration for their campaigns! Thanks for watching. Until next time, learn often, market better,
and sell more.

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