Gadget NEWS !!! Zara AR app lets customers see virtual models
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Gadget NEWS !!! Zara AR app lets customers see virtual models


fashion retailer Zara has announced
plans to roll out an augmented reality experience across 120 stores worldwide
the app can also be used by online shoppers who will be able to hover their
smartphone over a package delivered from the Zara website the – we test with
augmented reality will take place next month and offers customers the
opportunity to hold up their phone to store Windows or a sensor after which
they can see models come to life on their screens these models will
virtually walk around wearing the selected clothes from Zahra but it’s not
only in physical stores Zara wants to attract customers with augmented reality
the functionality also allows app users at home to check out the visuals when
they hold their device over a package the augmented reality app features
models Lee Julien and Fran Summers who star in 12 short clips that lasts
between 7 and 12 seconds these clips are recorded as Holograms on a film set with
68 different cameras recently Zara has been really busy with trying and
implementing new technologies in January of this year the Spanish fashion brand
launched its first online only pop-up store in the UK it also increased the
use of robots in its logistic chains Zara certainly isn’t the only fashion
retailer that has started to embrace augmented reality for example Burberry
added this technology to itself in September last year while brands like
Rimmel and gap have also launched similar initiatives which lets customers
try on products virtually

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