How to Add Google Analytics to WordPress (2018) | Install Google Analytics on Your Website
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How to Add Google Analytics to WordPress (2018) | Install Google Analytics on Your Website


In this video, we’ll show you how to add
Google Analytics to your WordPress website. For this, we’ll share three easy options. These include: How to add Google Analytics to WordPress using
a plugin How to install Google Analytics in WordPress
by adding the code via your WordPress theme, and;
How to install Google Analytics via the header.php file of your child theme We’ve created a post that accompanies this
video on the ohklyn blog (we’ll add a direct link in the description below). From there, you can pick the option that’s
best for you and follow along with the step by step instructions. You can also check the timestamp in the description
below to skip to the method you want to use. So, let’s get started. Google Analytics is a freemium website traffic
analysis tool by Google that allows you to monitor your website traffic and gain insights
on everything from how users find your website, to the types of content users find most engaging. If you’re serious about growing your website
traffic, or improving your website engagement, Google Analytics is a must have tool. To get the most from your Google Analytics
account, you’ll need to understand some of the core metrics. On the OHKLYN post, we’ve provided a few
definitions that you can review to help get you up to speed. Regardless of which method you use to install
Google Analytics on your WordPress website, the first thing we need to do is set up your
free Google Analytics account. First, you need to have a Google (or Gmail)
account. You can then head over to Google Analytics
by following the link on the OHKLYN post, and click the ‘Sign Up For Free’ button
in the top right corner. You will then need to enter some basic information
such as a username, your site’s name, your site’s URL, the industry your site falls
under, and timezone. You can then check or uncheck the boxes that
establishes what data you are willing to share with Google Analytics. This is generally used to improve the Google
Analytics services. You can read more about it by following the
link here. Click the ‘Get Tracking ID’ button and
then accept the Terms of Service. Congratulations! You are now in your Google Analytics dashboard. Remember to copy your Tracking ID in the middle
of the screen for future use. Once you have your WordPress website up and
running and you’ve created your Google Analytics account, you can add Google Analytics to your
site. The first option we’ll explore is how to
add Google Analytics to your WordPress website using a plugin. This will be the simplest option that anyone
will be able to use regardless of which WordPress theme you’re using. However, if you’ve followed one of our free
WordPress tutorials using either the Divi, Ultra or Olsen theme, you won’t need to
use a plugin as you can add your Google Analytics code directly to your website via the theme
options area, which we’ll cover in the next section. To install Google Analytics using a plugin,
we’d recommend using either Google Analytics for WordPress plugin by MonsterInsights, or
the Google Analytics Dashboard for WP plugin. Firstly, we’ll install Google Analytics
with the Google Analytics for WordPress plugin by MonsterInsights
If you haven’t done so already, head over to your WordPress admin dashboard. In the menu to the left of your screen go
to Plugins>Add New. In the search bar, type in ‘monsterinsights’
and wait for the results to load. As you will see, the Google Analytics plugin
should be among the top results. Hit the “Install” button, wait for the
‘Installing’ action to finish, then hit the ‘Activate’ button. On the next page, you will immediately see
a prompt under ‘Plugins’ asking you to ‘Please configure your Google Analytics
settings!’ The first thing we need to do is authenticate
our Google account. So, click on the very first button. A pop-up window will appear to guide you through
the process. Click ‘Next’. Then click on the box that says ‘Click to
get Google Code’. Another window will pop-up where you have
to log into your Google account and allow the plugin to take certain actions. You will then be presented with a code that
you will need to select and copy. Paste in the code and click ‘Next’. In the drop-down on the next page select the
‘All Web Site Data’ Analytics Profile and click ‘Next’. The next page should say ‘Done’. You should now see ‘Profile Active: All
Web Site Data…’ above the button. It’s up to you whether you are comfortable
sharing usage data with Google. Now, click ‘Save Changes’. You will now see ‘Insights’ along with
some other options below it in the admin menu on the left. Congratulations! You have just successfully installed Google
Analytics via the MonsterInsights plugin. Don’t be alarmed if there is no data, the
first reports will show after 24 hours of data collection. Next, we’ll show you how to install Google
Analytics using the Google Analytics Dashboard for WP plugin. Just like before, log into your WordPress
admin dashboard and go to Plugins>Add New. Type ‘google analytics dashboard’. Once again, it should be among the top results
once they load. Click on the ‘Install Now’ button next
to the Google Analytics Dashboard for WP plugin, and then ‘Activate’ once it has finished
installing. There should now be a Google Analytics tab
in the admin menu. Hover over it and click on General Settings. From here, we will set up the plugin. Click on the ‘Authorize Plugin’ button. Just like before, you will now log into your
Google account, authorize it with some permissions, and then be presented with a code that you
should copy. Paste it into the ‘Access Code’ text field
and click ‘Save Access Code’. You will now be back at the general settings
page. In the middle of the screen, it should load
all the information you entered when you signed up for Google Analytics, such as your website
name, your Tracking ID, URL, and time zone. Note: if you have multiple websites, you should
select the one you are currently working on in the drop-down. Click on ‘Save Changes’ and you’re done! If you navigate to your dashboard, there should
now be a new panel named Google Analytics Dashboard that shows your most important metrics. You can collapse, expand or move it around
just like your other dashboard panels. And that’s it. The next thing we’ll show you is how to
add your Google Analytics tracking script to your WordPress website via your WordPress
theme without needing to use a plugin. Depending on what theme you use, the process
might look slightly different. We will show you how to do this using Divi
and Ultra as these are two very popular themes. We have created free tutorials on how to make
a website using these themes that you can access via our Free WordPress Tutorials page. First of all:
Log into your Google Analytics account. Make sure that you are currently working with
the website that you want to add Google Analytics tracking to. In the bottom left of the screen click on
‘Admin’. A page full of options will open up. We want the ‘Tracking Info’ option which
you will find in the middle of the screen. Expand it and then click on ‘Tracking Code’. Now, under the heading ‘Website Tracking’
and ‘Global Site Tag’ (gtag.js) there will be a text box with some script in it. Copy the whole piece of script. Make sure that you copy everything. Go back to your WordPress Admin Dashboard. Firstly, let’s look at how to add your Google
Analytics tracking code using the Divi theme: Select the ‘Divi tab in the admin menu,
then navigate to the ‘Integration’ tab. There will be a big text box with the label
‘Add code to theof your blog’. Paste the tracking code you copied from Google
Analytics into this box. Save changes. Now, let’s look at how to add your Google
Analytics tracking code using the Ultra theme: Similar to Divi, hover over the ‘Themify
Ultra’ tab in the admin menu and select ‘Themify Settings’. Under the ‘Settings’ tab, click on the
‘General’ sub-tab. Scroll down to the text box labelled ‘Header
Code’, then paste the tracking code for Google Analytics here. Save changes. As you can see, both processes are only slightly
different. You should be able to replicate it on whichever
theme you’re using provided it has a section to add code to the head tag of your website. The last thing we’ll do is show you How
to install Google Analytics via the header.php file of your child theme. Before you attempt this, we recommend you
backup your WordPress site just in case something goes wrong. However, if you follow the steps exactly you
shouldn’t face any problems. For the more advanced WordPress user, child
themes have many advantages. You can safely modify and edit the code of
your child theme without tampering with your theme’s core files, allowing you to update
to newer versions of your theme, without losing your changes. There are two ways that you could add your
Google Analytics tracking script directly to your WordPress theme’s header.php file. These include adding it to your child theme
via the WordPress editor, or via SFTP using a tool like Filezilla. For this example, we’ll show you how to
add your Google Analytics tracking code via the WordPress Editor, however, check out our
post for the steps on how to do this via SFTP: From your WordPress dashboard, hover over
appearance>Editor. Within your child theme, navigate to the header.php
file. Copy the Google Analytics tracking code, and
paste it before thetag. Be cautious not to overwrite any characters
or existing code. Then, select ‘update file’, and you’re
all set. There you have it! No matter which method you choose, you should
now have access to the power of Google Analytics on your WordPress site. Please leave a comment and tell us if you
found this guide useful. We hope this brings you another step closer
to creating your perfect website. If you liked this video hit the like button,
and remember to subscribe to our YouTube channel for more videos related to WordPress, digital
marketing and how to run a successful website. To get access to exclusive discounts, free
tutorials, and to stay in the loop on the latest updates, sign up for our newsletter
at OHKLYN o-h-k l-y-n.com, and until next time, happy building.

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