How to Build an 8-Figure Online Business (We Made Over $15 MILLION In ONE Year!)
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How to Build an 8-Figure Online Business (We Made Over $15 MILLION In ONE Year!)


– So today I’m gonna show you guys how to actually build seven
and eight figure businesses using a very specific model
we call the ascension model. (upbeat music) What’s up guys? Today we have a video that we’ve had a lot of people request inside
of our weekly calls. This video has been heavily requested, a lot of you guys know what we do here. Basically, we build
and grow our own brands and we’re building
different things as well; at the time of this recording, we right now build and
scale our own brands. Leveraging influencers is the main face but we own and control those brands. The big thing a lot of
people are always asking us is like what’s the best business model and how do you guys go about building funnels at the beginning? We do all of it, right, like we have lead generation funnels,
we have ascension funnels, we have high ticket funnels
and they’re all working. The big thing if you’re an agency and you’re really trying
to work with clients or if you’re doing e-commerce or if you’re doing some
sort of a digital product, for us, the way that we
start pretty much anything is with an ascension funnel. I know that there’s a lot of people that want to start with webinars and different things like that; listen, whatever’s working for you is what you should be doing
but in our businesses, the best thing that we
figured out is to build out a process that creates
ascension based funnels, so why ascension based funnels? The reason we do ascension
based funnels is very simple and it’s because we know
that we can get something to an average order of
about 50 to 75 to $100 depending if it’s
e-commerce or just digital and then we know that
we can get on average a CPA of 40 bucks. That means that we’re
profitable on the front end which is the lifeblood of how we succeed. We’re able to, if we’re
doing digital or e-commerce, put people into recurring
revenue which we always have. We’re able to bring in more customers and we’re able to sell more products, so that’s why we like to do that. If you’re tweaking a webinar,
you can make a ton of money but it takes a lot of time, effort, and it’s really donning that thing in and I’m also not a huge fan of webinars, they’re super, super boring for me. I don’t join them, I don’t
like them and things like that, I’d rather do some sort of a VSL or a two or three part series,
really engaging with people and then charging a higher ticket. That is just what works for us. If you’re really good at webinars and stuff like that as
well, then just do webinars, do your thing, don’t
have to copy everything the exact way that we do it, I just wanna be very open on the things that we do and how we have success. So, products. The way that we do things, we don’t even do things into lead magnets. We start off straight to sale. I believe that now with
Facebook Messenger, text messaging, and all those things, we can build a huge retargeting list and then retarget people if they don’t buy and then get them back into some sort of a lead opportunity or something like that. You know, email rates are
going down, they’re changing, we still use a ton of email
for e-commerce and digital but at the end of the day, we
always go straight to sale. We start our pages and our offers normally on a 37 or a $47 front end, again ’cause we’re looking for that 50 to $60 average order
value if you’re doing digital or we start in the 50s and 60s ’cause we’re looking for that $100 AOV when we’re doing physical products. Normally a front end will look like this, it’s about a $37 front end, then you’re gonna go up into an order bump and your order bump is
actually gonna be about $17. We found after testing
so many different pages and running millions of dollars on traffic that that is the best conversion for us. On average we get a 50% take rate on that, which is really really
good because we know that we can count on that to support our average order value. Next we go into either, we’re
always flipping and testing to see what converts better, but we either go into a $97 upsell or oftentimes we go into
some sort of continuity. Now we’ve been testing a
lot of different variations on pricing for continuity,
which means recurring revenue, and what’s working best
for us is microcontinuity, so that means we’re putting people in at about $9 to $10 a month. People stick for about
three to four months and we’re working on getting
that to consistently grow and we’re also starting to
test prices into the $20. What we had done before is have
people at about $27 a month which was getting us about a 20% conversion rate on that page but going down to $9
has actually increased into the 40% conversion, so
we’re getting way more people, we’re getting double the
people, they stay, they stick and those people are rabid buyers, they’re very interested
in what you’re selling, they really want to build the community which is where you can do a lot of stuff inside of Facebook and slack communities and upsell into higher end products. So as I said, we go $37
front, $17 order bump, then we go into continuity for about $9 and then we move into the
last page, which is about $97. That’s gonna give us
an average order value on average of about 50 to $60. Now that’s digital. The big thing that works for us when we start to do e-commerce is twofold; we start the same
sequence with one product, two products, upselling. We do variations of different products. A lot of people in e-commerce will say they’ll buy more of the same. They will, but they don’t want to. They already bought the thing, they don’t want three more of your thing or six more of your thing and you can also put that on
your front end page anyways, so it doesn’t really make a lot of sense. So the thing that we do is we go one product and then a different product, an adjacent product that makes sense. Something else that is congruent with what they just purchased, for example, with one of our supplement companies we do keto meal
replacements and then we go betahydroxybutyrate, BHB salts, and then we go into keto
coffee creamer which is MCT, vanilla flavored is our best selling one. With another one we go pre-workout and then pump and then intro which is brains chain amino acid and those products are more expensive so that gives us an average
order value of about $100, allowing us to go out and spend about $70 to acquire a customer. Now the final way that we do it when we’re doing e-commerce
is we like to bundle products. We start with bundles that are gonna be about $100 up to $150
which really allows you a good CPA so you can go out and spend 80, 90, even $100 on
acquiring the customer, which in e-commerce is great because the first thing we
do is offer a subscription. So we’re getting people into subscription, it allows us to bring
in more monthly revenue and it allows us to start this scale. Now, as we do that, we’re
starting to measure things out and really figure out our lifetime value because once we know our lifetime value, then it’ll actually allow
us to be spending more money and then in other videos that we’re gonna be creating for you guys, we’re gonna actually show you guys how we measure everything
on Facebook specifically, Google AdWords, all the platforms on how we attribute
the success of our ads, not just on day one but
how we measure everything to really figure out our
conversion rate for the month so we know if we had
success and if we’re allowed to spend a little bit more on the day one because it’ll end up
evening out with retargeting and just extra sales
coming in and trickling in that sometimes are hard
to measure on day one. So I hope this makes sense, guys. It’s pretty specific on exactly
what we do, how we do it. Obviously, when it pertains
to higher ticket stuff, we’re just going into applications, so our cost per application
is always gonna vary depending on what we’re selling and what price point
that thing is gonna be. And then lead flow
campaigns, we don’t do a ton, we normally will retarget. If someone’s not buying and
they’re not testing things out, we will retarget like for example, with our SPG Academy,
we go straight to sale, it’s $97 one a month or
it’s $500 for the year. If you don’t take that, you
go into a potential trial for $1 in seven days and
if you don’t take that, we finally send you to a case study on how we helped a company that we run go from 30 to $300,000 in a few months. The last thing we do
is really go into that, that’s because we’re pretty seasoned and we have a pretty structured approach on how we want to go
out and acquire people and I only care about acquiring new blood. A lot of people are gonna go yeah, start with leads and then
start with the video views, but I don’t really think that makes sense. For example, if a lot
of you guys start with the video views, what you’re saying is you’re asking Facebook’s
pixel to go out and search for people that are
viewing your thing more. I don’t want that, I want
people to go buy my thing, so we start with conversion campaigns and we get people to see
our stuff secondarily and then we start creating
that omnipresence situation so everybody can come
back in and engage with us and see our content and
see our testimonials and then come back and join us in whatever it is that we’re actually
trying to sell them. If you have any questions
on what’s going on, and how we can help you,
click the link below, you’ll join the SPG Academy. There’s a link that shows
you what’s all inside. Also DM me on Instagram @loshustle if you guys have questions or
just drop it over in YouTube. Let me know how we can help you, how we can continue to make
content like this for you guys and if you have more questions that you want me to go more in depth on, I’d be happy to do that. So that’s it from me, guys,
we’ll see you on the next video. (upbeat music)

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