Hello everyone. My name’s Simon and here’s today’s eCommerce website tip. Write the best possible product descriptions on the product pages of your website. Don’t stuff them with keywords, but if you fill them with detailed original content about the product, you’ll have a better chance of a higher organic ranking within the Google search index. Perhaps include details about the benefits and uses of the product. Quite often, many of your competitors won’t be doing this as they’ll only use the manufacturer’s description, as that’s the easy option. I used to own an e-commerce lighting website which I started in 2002. In 2014 I sold the company and a major reason for the websites success, is that I wrote detailed product descriptions. if you’d like to learn more about how to make your e-commerce website a success, why not give me a call. Come on, let’s have a coffee!