How to Legally Manipulate Major Native Platforms for MILLIONS in Cheap Clicks | AWasia 2017
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How to Legally Manipulate Major Native Platforms for MILLIONS in Cheap Clicks | AWasia 2017


Hi, my name is James Van Elswyk and I well, Thank you, and I forget my cue thing, my name is James Van Elswyk and I
absolutely, fucking love media buying, I don’t just like it, I don’t just do it as
a job, I’m completely obsessed with it, whether it is solving riddles, optimising
figuring out how to scale, making things work, it’s something that I truly enjoy,
almost more than anything else in in my life these days, I want you to understand
who I am and why I really want you to listen to me today, I really was excited
to be invited to this event because I’ve been in the process of learning how to
buy media and make money online and I really want you to listen and take
something away from this, both on a granular level, with things that you can
apply immediately as well as on a more theoretical level and stuff that you can
use to kind of push your career forward, right now I own a company called Purple Leads, we are a kind of three-pronged endeavor, we buy media internally, we
spend roughly around a million dollars a month between Facebook and natives and
Google, we do lead generation white-hat lead generation as well as e-commerce now,
white-hat lead generation being solar energy, refinance, debt, settlement, a lot
of these evergreen verticals and niches, we also have a network that offers these
Facebook friendly type of offers for affiliates to be able to send traffic to,
I want to go through my path to here and my start of this journey, so that you
guys have a better understanding of where I come from and how I can be, or my
history can be applicable to what you’re trying to do as well, I came from the
corporate world, this is corporate fat James, I was living
the nine-to-five existence of corporate America, it was something that I realised
after time was a little bit too difficult, a little bit too hard to make
money, a lot of work not making as much as I could for the use of my time and I
decided I wanted to exit and move into something a bit easier and that’s when I
found the idea of affiliate marketing, I started out like everybody else in
here before I even knew what a click was, I think that most of us in here use Upwork and I find it pretty, I don’t know, I guess at this point, amusing, I was
looking for all the basic things that everybody needs, chopping PSD to HTML,
setting up Google Analytics, setting up a tracker, which I
still can’t do but fortunately, I’m able to hire people now that can take care of
this for me, the other step that was really important to
me was STM, this is where I started to getting a full understanding of how to
make money online, a full understanding of the other people that were involved
in this business to kind of give me examples and I think this is one of the
reasons I’m really happy now to be involved with this, because I remember
where I started out before I knew what a click was and you know now it’s a chance
for me to go and give back to the same people as they’re starting out their
journey, so it’s important for me to give back, now to STM, level of obsession, this
is a very important part for me to transmit to you guys, that the level of
obsession and the level of intensity that we pursue the goals of making money
online is really going to be the difference you know, the level of
intensity is going to decide how fast you get to where you want to go, I truly
believe that I can do anything when it comes to marketing online, the question
is how long will it take me and how much money is it going to take till I get
there, and I think that if we all kind of pursue our affiliate marketing careers
in this manner, then there’s a high level of success, all
the information that we need is online, everything that we need to know to make
things happen is available, so it’s a matter of how much money do we have to
test on campaigns and how much time do we have to make this happen,
to kind of demonstrate my level of obsession, I was living in Amsterdam, I
had just lost about $65,000 on Yahoo Gemini, absolutely failed, could not
figure out how to make traffic work and I realised that traffic was the most
important thing in what we do, I did not have a Facebook rep, I was
barely buying on Facebook, I was buying on Taboola and Outbrain, I
did not have reps and I decided oddly enough to move to Tel Aviv, Israel.
Tel Aviv is one of the epicentres of the world for media buying, this is where the
gaming industry is at, this is where binary is at, as well as Facebook
Taboola, Outbrain, AppNexus, SimilarWeb it is really a centrepiece right now in
the world digitally, the Facebook office is two blocks from my home, across from
my home is my office, so I’m two blocks from Facebook, I moved there, I don’t have
a rep, I’m just gonna get closer to Facebook was my idea,
in the bottom of the Facebook building there’s a coffee shop and every single
morning, when I got up, I walked over to that coffee shop and I sat there, I had
my morning cup of coffee and i just tried to kind of suck in the power,
hoping that my CPM’s would go down, that my CTR would go up and that I would really
kind of gain the opportunity to eventually get it get a rep, we did we
got a rep, we started getting a nice relationship with Facebook, it’s kind of
a funny thing with this, I asked my rep six months ago, I said
look how much do I need to spend to get a path so I can – I want to eat in
the cafeteria every day, I wanna be able to just walk into the Facebook office and eat in the cafeteria and he kind of gave me a little number and it took a
few months but we got there, once you hit a high enough Facebook numbers with Facebook, they’ll do a lot for you, so we’ve got Taboola, we have a beautiful relationship with them.
Facebook, as I just mentioned beautiful relationship, they’re very helpful
to us and their level of access is real big to us and finally Google as a
partner, we’re just starting to work with now more and has also been very helpful,
so the tickle method, basically the foundation principle of the tickle
method is the idea of getting something that I want, by doing something kind of
nice to the other person, or the ad server in this case, so when someone is
getting tickled they are absolutely defenseless, if I’m sitting there and
tickling someone, I can take anything I want out of their hand, I can basically
do anything to them without kind of being violent, I’m able to get what I
want and the idea behind this is that ad servers, whether it be natives, whether it
be display, whether it be Facebook, they’re all going to give us something
we want, if we give them something that they want, and when we start to think of
them in this relationship, we’re able to kind of, hack the system
and this is what I want to talk about today,
the tickle method is something that I use on a grand scale, whenever I’m
working with an ad server to trick it into giving me cheaper clicks or better
delivery etc, I’m going to give you granular examples on the native platform
that you’re able to use immediately, to get cheaper clicks and and more profit, okay, how to tickle, we’re gonna talk
today about natives, even though it’s applicable to many platforms, we’re gonna
talk about natives first, if you’re not buying media on natives you’re making a
mistake, everybody loves Facebook, I love Facebook,
I spend majority of my money on Facebook but Facebook is getting more expensive,
it’s thirty seven percent more expensive CPMs this year than last year, it’s
getting more competitive, there are problems with stability, Q4 very expensive, native
advertising is a manual platform, it does not go up and down, has a very low
reliance on an algorithm, so it’s very consistent, you can scale it
and you’re going to need to have native advertising in your repertoire as these
years move on, okay, so when I want to tickle, how do I get this here, step one I
live in the data, I refresh constantly, I take notes and I make sure that I am
utterly part of the flow of what’s going on and the reason is that when you
want to find something strange or you want to find an anomaly,
which is really the key to getting these hacks, you need to be in it enough that
you notice the weird things, if you’re not logging in all the time, if you’re
not paying very close attention you’re not gonna notice the little things and
it’s the little things that make the difference from the guy making 5k a day
or $500 a day, to the guy making 20, it’s about finding
this edge and the edge is noticing the one little thing that just does
something weird and very often we can see what this is and we see it creates
profit, so you live in your data, you find the patterns that are strange and then
you have to go backwards and reverse engineer the cause, what’s
making this happen, can I do this again once I figure out what this lever or
reason is to get these cheap clicks or that’s creating this weird situation, now
I want to figure out how to recreate this environment to make it happen again,
so now I can control my own profits, okay, refreshing is good, refreshing is
addicting, refreshing is like a drug, every time that we see things going up
and we’re getting our nice green as opposed to our red, it gives us this nice
feeling on the inside but refreshing also really has a value in what we do,
unlike Facebook, which is really an amazing platform and is automated
machine learning, strong algorithm, it’s doing all the thinking for us but the
important thing is on a native platform or display, is that we need to be the
machine in machine learning, we need to be taking in the data consistently,
in an organised fashion, so that we’re able to be the machine, so that we
can make the decision as opposed to leaning back on Facebook or something
that is more automated to figure out what should be done for us, it’s a manual
platform, we are gonna have to control what we need to do to make our money,
step one in this is align your systems, and it’s just important for me to put
this in here to save you guys any troubles, when you are in there
refreshing all the time and you’re in there trying to find these different
things, just make sure everything’s in the same time zone, make sure that you
know that your traffic source and your offer are in the same time zone, so you
can always match up your data and the last thing is take notes, if you’re just
going in and refreshing just to get that nice buzz of making money, you’re not
getting anything out of it, whenever I go in and refresh or take a look at my
stats, I write down the time and I write down the status of where things are, so I
can kind of go backwards and reverse engineer what’s going on or see when
something happened or why something happened, alright, when I mentioned
levers are the things that I’m able to do to kind of adjust and kind of
recreate these hacks, they’re the things that affect the cost, so on native
platform the biggest things that I can use to affect the cost is going to be
the bid and the click-through rate, all of these factors can be affected and
we’re going to use a few different ones, here in my examples but these are really
the major things that we can play with to adjust what’s going to happen,
inside of the native platforms, so step one we’re going to talk about – and I
really like this one – I call it geo swapping, and it’s kind of a page
engagement 2.0, a lot of you probably buy media on Facebook and there’s a nice
hack that I use there that’s very similar to this native hack and I’ll
explain the Facebook one and brief, so if you’re not using it, you can get some
real benefit off this, Facebook they like to give more delivery and cheaper clicks,
not just based on the CTR of your ad but also based on the relevant score, how
engaged are people with your ad, how much do they like what’s going on, that’s the
likes the shares and the comments, one thing I
like to do is when I run my Facebook ads, I will also run at the same time
engagement campaigns, likes campaigns, engagement campaigns for
shares, at the same advertisement and I’m falsely increasing this relevant score,
and I’m getting cheaper clicks, what I like to do here with the geo swapping is
basically the same thing, except I’m using countries that have high CTRs to
trick the ad server, now how do we decide pricing or how is pricing usually
decided on natives, it’s the click-through rate, they just
want to see a high click-through rate, if a lot of people are clicking on the ad,
they’re making money and they’re going to give you cheaper clicks, so what I
like to do is, if I’m advertising let’s say in the United States and the
click-through rate is on average, let’s just say two – okay, what I’ll do is, I will
throw in a country that has a very low conversion rate value for me but as a
very high click-through rate, Malaysia, Philippines, India, these are countries
that click a lot on ads, so I will take a high click through rate country and I
will add it into one of my campaigns to trick the ad server, hence the idea of
tickling, I’m giving them what they want, I’m giving them a high CTR and they’re
giving me what I want, which is cheap clicks, so it’s an exchange where I win
and they win, so when I’m building my campaigns, I’ll either start out with a
lot of high CTR geo’s and slowly kind of remove them from my campaigns till I’m
just left with the geo I want to target, or I’ll run the geo I want to target and
occasionally just pop in geo’s that have a high CTR, to trick the ad server into
giving me more cheap clicks, so I can make more money, the second thing that I
like to build off of here and this is also applicable across a lot of
platforms is best impressions, whenever you are launching a new advertisement in
an ad server, whether it be Facebook, whether it be natives, whether it be
display, they’ve got to assign it some type of CTR at the beginning, they’ve got
to make a decision real quick, what is the value of this ad, what is the
click-through rate and in order to do so they want to give this piece of content
as much testing, or as much quality testing as possible to assign it this
click-through rate, so what ends up happening, is that when you launch a new
piece of content, whether it be a new campaign or whether it be adding content
to a campaign, they’re gonna give you the best impressions they have, so what are
the best impressions, the best impressions are the ads at the very top
of whatever type of media you’re using, at the top of the page, above the fold,
the real nice high creamy placements, so they’re gonna give you these just enough
to test your image, but it’s the best, this is what you want, you want those
impressions right there for your highest performance for your campaigns, so what I
kind of figured out was, well instead of waiting for them to give me these
impressions, or instead of just having them give me when they’re testing new
placements, or when I bid a lot of money to get them, if I constantly upload new images, I’m tricking the ad server and to always give me the best
impressions, so again it’s a tickle, I’m giving them something nice, I’m
giving them a new content, they’re giving me back something, which is my cheaper
clicks, so again I’m kind of just hacking the ad server and to give me what I want
by just doing a little twist on the way that they work, revving the engine, this
is something that it’s useful across again all the natives and display and we
can also see it in Facebook, I don’t know if you guys are familiar with Tim Burd
and the bully method, which is the high level manual bidding, it’s the same thing
here with the natives, we want to always buy those top premium impressions, so
what happens is here when I start a native campaign, I first set the budget
as low as they’re gonna let me run and I want to mark the campaign image with a
very high score, as I said at the beginning of the
campaign, they need to establish what they think the starting CTR and the
starting value of this image is, I want to trick the ad server at this time to give
my image a falsely high CTR, so what I do here is when I set that budget as low
as I can, then I set the bid as high as I can go and I just smash it, I know I’m
going to lose money, I know that I’m going to just take a little bit of a hit
on the front side, but the key here is that I’m getting that image marked with
this high score, after I’ve revved the engine I’m basically able to figure out
where I need to drop down to now so that when I finally drop it, it’s going to
take off, it’s got this high CTR I burned through that first budget and now when I
drop it and put it in at a regular bid, I’m able to see the high CTR take off, I
get the cheap clicks and I’m able to keep lowering the bid because I’ve
tricked the ad server into still believing that it has this high CTR that
it still has this high value, so between geo swapping and revving the engine and
best impressions, I’m consistently finding little ways to make more money
than everyone else and this is really the key to the idea of the tickle method,
when I’m running ads and you’re running ads and someone else is running ads,
especially on natives there’s only so many things to optimise, we’re gonna rip
each other’s ads, we’re gonna rip each other’s landing pages, we’re gonna run to
the same offers, so why is it working for one guy and it’s not working for the
other guy, and the reason is things like this, you’ve got to go in and find the
little opportunities that you have to make the extra money otherwise
everyone’s just running at the same level, everyone’s just running on it on a
level playing field and what I’ve found is by finding these little
hacks you’re able to then take your profit from you know, your 20% ROI where
you kind of run it but you’re like a little nervous about it, the CPMs go up
and down, to spreading that margin out to where you’ve got the 40, 50
percent margin when I first started running natives, as I said I lost 65,000
on Yahoo Gemini that sucked, that absolutely stung, I thought I knew what
was going on, I figured I’d start working at it, I was still holding on to things
and I was seeing other people making money on Yahoo Gemini’s, so I assumed I
could do the same and boom, I lost my ads, I started running on Taboola, I started
running solar, which is one of the offers that I’m still running till today
and when I got on Taboola and I did the same as everybody else and I kind of
figured out what everybody else did and I was like making okay money and then
all of a sudden, when I started to implement the revving of
the engine and the the geo swapping, I have my first 20k profit day, okay when you
go from losing $65,000 on a platform to making 20k in one day,
it’s a very changing experience and just like we’ve been discussing here about
the levers or recreating the environment, when all of a sudden, I played this game
I had to figure out why it happened again and I think that this is really
the key takeaway from what we do here, you have to live in your data, you need
to be obsessed with your data, you need to be the person that is refreshing all
the time and analysing, so you can find your own tickles, it’s embarrassing but
my laptop is next to my bed and when I crack a campaign, I am logging in once or
twice at night to see what’s going on because I don’t want to lose the flow of
what’s going on in my campaigns, I want to find other opportunities to tickle
the ad server to give me what I want, so I can be the one that basically wins at
the end of the day, okay, how do we learn our own
tickles, live in your data look for these things, see what other people are doing,
try to recreate take a look at the odd things that happen, there are some crazy
exploits and hacks that people have found the last couple of years on
Facebook or they have found on natives or display and it’s always the weird
little thing, maybe they last for two weeks, maybe they
last for six months or a year, these are all still running, all of the ones I just
gave you now are still things that are applicable to today but there are always
new ones popping up and you must be paying attention to this, you’re not
going to be the person that is just crushing and making so much money, if
you’re not the one looking for the small edges and I think this is something that
I really wanted to impart to you today is to understand this, the guys that are
really, really crushing everyone sitting here, why are you doing 20k, why are you
doing 30k profit per day, it’s not because they’re doing the same thing as
everyone else, they’re doing the same thing as everyone else plus a little
edge, I don’t have access to any information more than you have, I’m not
any smarter than anyone in here but I’m just always looking for the little thing
because I’m involved in that obsessive pursuit of living inside of my data, for
my media buyers, this is my mantra for them all the time, live in your data,
refresh, take notes, think, sleep, learn, profit, I have a team of media buyers, I
have to learn what to do and then give it to them and how do I decide who’s
gonna be a media buyer that I keep and a media buyer that I’m going to fire, what
I do is I come in before work, before they arrive, early, new media buyer they
just started handling campaigns, I get there early and my first question is how
did we do yesterday, if they’re a media buyer that already knows what happen
the campaigns the day before, they’re going to be a keeper, if you’re someone
that is inside of your stats every single day, knowing what’s going on, you
will be successful in this business, if you are organised with the information
that you take you will be successful inside of this business, but this is the
difference and this is what it’s going to take to make it, so to close things up,
the tickle method, figure out ways to give the ad server what they want, so you
can get what you want, it’s important that we’re always looking for this
little bit of edge because affiliate marketing is just an edge, that’s all
that it is, it’s the people that try harder and go and find the edge on how
they can make more money than everybody else. Thank you very much. All right, thanks James, are you ticklish? Am I ticklish? Yeah, of course I’m ticklish.
So we just have some questions here, so the first one, they told me last time, I did
this that they should be like a big screen that’s just like, the sale is
coming, but I wanted to talk a little bit about a project that we’re working on
together, Yeah, called the Native Ad master class.
Yes so we’ve done the Facebook master class and we thought we wanted to tackle
native next because we think it’s a really good opportunity for affiliates.
So why in your mind is native such a good opportunity for affiliates versus
something like Facebook. I think is a necessity, I think that we’re not able to
depend on Facebook anymore, I think Facebook has become pretty unstable, so
that you can’t just naturally dial in the amount of money that you’re going to
make like you used to, I think this is a big step one, step two, the the native
platform is manual, you control it, you’re not at the mercy of some algorithm, so if
you have a winning campaign and then you want to scale it up on Facebook, let’s
say you got to figure out, okay, am I gonna increase the budget a little bit
am I gonna clone it, duplicate it and then you do this and you got to wait
three days to see what happens, does it optimise down, does it stay the same etc?
On the native platform since it’s manual, when things are
working you just turn up the budget, this is your scale, just increase the budget,
if it works at ten dollars a day it’s going to work at a thousand dollars a
day, so I think that this is a big advantage of the native platform and
again the the stability goes all the way into the idea that you can kind of set
it and forget it, I just spoke about living in your data and refreshing
and finding your edge and finding your tickles, but once you find those, once you
spend the first four to six weeks cracking your data then you’re going to
be able to have the ability to basically set it and forget it and let it run, so
it’s something that you can just set up and it consistently makes you money every month. Which is the affiliate dream. It is the affiliate dream, it’s not
like Facebook where you need to refresh all the time, change the image, see what’s
going on, things are changing, you make something work, you get it running it
takes about four to six weeks, once it’s rolling, maybe you change the images
once a month, you keep uploading new content
but there’s nothing else to play with so, I think it’s a superior platform. But in
those early days. Yes. You’ve got to grind. Yeah, you have to crack it, when
you take on a new vertical or a new offer on natives, you have to live in the
data really for the first, four to six weeks till you understand how it works,
what’s going on, notice the discrepancies, notice the
anomalies, figure out how to adjust the bids and play with all this stuff to get
it where it needs to be, so that you can just let it ride. Nice. So
this Native Ad master class, you’ve created the free trial, which is just
something people can go to courses.istacktraining.com/courses/native-ads-master-class You go talk to our booth about it,
but with the free trial, we’re then gonna be releasing the
course in the new year, what’s your goal for people taking this. Yeah, so basically
as I kind of reiterated here, I’m pretty obsessed with this stuff that
we do and I’m pretty obsessed with learning and I had to spend quite a bit
of money losing to learn, and I guess my goal with this was to give people a chance to learn natives without having to kind of
go through the head-banging that I had to, and stubbing my toe across everything, so I wanted to lay out pretty much a copy and paste
method to run through natives, since it’s manual, you really can set up copy and
paste campaigns, so I wanted to put together a course that shows everyone on
a theory level, how things work from a higher view, as well as a just, insert
here, copy and paste setup, so you can start making money on natives very
quickly, so that you don’t need to go really deep in the hole, cash-wise,
to learn and I wanted to put this into a course with homework and an
understanding of how to test and get things right, so that you can have a
really easy landing to enter into natives. Because it can be expensive
right, there’s so much inventory out there, it’s not as cheap as pops
or redirects or anything like that, so I imagine you could burn some cash
early, especially if you didn’t have the right guidance, but for people wanting to
get into it, say they did take your course, what would they need in terms of
cash to start tackling it and really start to understand the systems,
that you need to be profitable. That’s a very difficult question. Yeah.
So on our network, we have some offers that have a very low payout
and some that have a high payout, so when it comes to learning any of these
platforms, there’s a cost to learn, we can’t learn if we don’t spend money,
because we need to buy data, we need to try, so what I like to recommend to
people getting into the game is, work on an offer with a low payout, because
you’re gonna need to make conversions to optimise a campaign, the cheaper the
conversions that you’re needing to make to optimise, the less that you need to
spend to figure out if something’s gonna work or not, so I think that you could
get in the game anywhere from 2-3k if you want to go for lower payout offers,
up to 5-10, if you want to go for more expensive type of things. And
again, that’s not gonna float your career but that’s gonna give you enough to see
what a profitable campaign looks like. Yes. And from there, When you want to really scale
natives you got to have a bankroll I guess, right. Yeah, when you really want
to scale natives you need to have a strong partnership with a network or
whoever’s buying your traffic, we’ve had a lot of situations where he we had
guys kind of blow up and they just didn’t have the money and we saw like
they kept just hitting capping areas and eventually you contact them, and I was
just like, listen what’s going on, do you need some money to make this happen or
what, you got to either get a front from the network or you need to
get some friends to throw in, because when you find a real winner there’s no
time to wait, you need to step on the gas and get as much out of it as you can,
fast enough, so the amount of capital you need is — if you got a winner, it’s
as much as you can find, as much cash as you can throw at it. Which is the
other great reason for this versus things like Facebook, maybe. Exactly. Because when you step on the gas, it’s like a linear progression. It’s a very safe bet, it’s money
and money out. Very cool. Nice. So, With this Native Ads master class starts on
January 1st or January 15th we think, but I wanted to ask about how you
see native ads maturing over the next few years, how do you see it.
Facebook is constantly evolving and I think that’s because it has this super
smart algorithm that’s going in there and their constantly layering things on
there, how do you see native following that trajectory, how will they be
maturing over the next couple years? This is a good question, I think that
what’s going to happen on natives is not so much, how they’re going to mature
but how they’re not going to mature into the way that Facebook got, so let me go
backwards on it. They’re not a social network exactly and also they have
different focus and different barriers, they’re younger and less profitable
ad servers okay, and like anything else this is a business and if you take a
look at the progression of Facebook or Google or anyone else, they run
really relaxed and loose levels of compliance when they want to make money and then as they make more and more money, than they get a little tighter and
a little stricter and if you look at the natives, they have not been really hitting the the profit levels of Facebook, so you can still run a lot more
aggressive, there’s no account banning, there’s no tons of
ad rejections, so I think that this is gonna maintain for a while, which is a
huge edge, the second thing is native advertising is very profitable for the
websites that they have the ads on, so you’re gonna see the the number of
websites that you can advertise on and really the volume that you can run
continue to grow more and more, so I think that what’s gonna happen is
natives will become more expansive. Yeah. I think the prices are gonna stay about
the same, I haven’t seen them raise up the last couple of years very much and I
think they’re just gonna be more opportunities there, I do believe that a
lot of people will start leaving Facebook to go to natives, because it’s
getting so expensive but I haven’t seen it yet, but I think that this could
also possibly happen. So is native working — or what’s the mix,
is native working really well on lead gen or Purple Leads, your
company, you guys are lead generation company. Yes. You’ve got offers that work there, does it
work for e-commerce as well. Yeah now, recently, it’s been amazing for
e-commerce, really natives work around the board, if you take a look at
what natives really are, there’s different quality of traffic based on
the quality of website that the advertising is run on, so you’ve got some
pretty trashy natives, where you see the offers for fungus and tinnitus
and these different types of things and then you’ve got your high quality
natives, which is where you see your solar and your refinance and
recently ecommerce has really hit, we’ve started to see a lot of these best gadgets of 2017 or the Christmas presents of the year and
it’s a new avenue to get people to buy, people that are on natives usually
have money, they’re usually a pretty well-off consumer, so if you’re able
to find anything that has a nice sale value to it, will usually sell on natives.
Nice, so if people wanted to get more information from you, if they wanted to
really dive in with you personally, what would be the best avenue for that. So
we’ve got a couple of different ways to do this here, I’m pretty into this, I mean
I really like it and and I think I kind of iterated this when I was speaking but
it’s also something I want to reiterate now, I love this, I love this shit, I love
media buying, I like talking about it, I like learning about it and I’m always
open to talk about it, add me on Facebook, hit me up on Facebook Messenger, I really enjoy helping people with this on an intrinsic level, I guess
step two is that this year, really in a couple of days, we’re doing an elite
retreat where we’re going to really dive in myself and a few guys a lot smarter
than I am, and we’re going to dive in and really examine how to buy media how to
scale businesses, how to hire and all of these things personally, it’s
going to be a group of people, not a classroom setting but more of a dialog,
where any question can be asked to kind of figure out what to do, I know that the
the villa angle is sold out, but you know Eric and I kind of have talked about it
and we want to try to do something with day passes, so I would just say look if
you guys want to learn media buying, if you want to get better, it’s a
a brain job and as we said, it’s a matter of how much
and how long, anybody can do anything they want if they keep
at it for a long time, but when we have the opportunities to go to learning
events and masterminds and events like this, it speeds up that process, so in two
days – it’s in two days? Yeah. In two days. 9th to the 12th. In two days
we’re gonna be there, we’re gonna be learning, we’re gonna be working on this
and helping people with their business you really should come to something like
this if you want to take your career further, if you need to change your plane
ticket do it, if your girlfriend is waiting for you at home, she can wait a
few more days, you need to always take advantage of learning opportunities, you
need to in your career set aside a budget that you’re going to spend on
learning every year, I mean people go to college spend 50 grand, 60 grand and they
get nothing back even at the level that I’m at spending a million a month on
media buying, I still go to all the masterminds that
get to every year because just one or two little learning tips is going to pay
for it, so if you haven’t signed up for the mastermind or looked at it, come talk
to me, let’s make something happen, we’ll try to put something together to still
fit people in but I think it’s important to try to access us directly and really
figure out what to do next with what you’re doing. And it is a Facebook elite retreat but after what you’ve just said here, like
but you bring the native aspect to the table and really getting people to open
their minds to not just focus on that platform but see the huge potential
that’s in native, it’s gonna be a valuable part of the experience. Yeah,
I think there’s a lot that everybody needs to understand with what
we do, there’s a lot of moving parts, whether it be how to hire on oDesk, if
you’re a one-person affiliate and you want to start having employees, how do
you build a team, I’ve got a pretty large team of media buyers, I’ve
got people that do motion graphics, I’ve got people that do copywriting, programming, landing
page offers. How do you train media buyers,
that’s something we get all the time. Totally. How do you train, how do you hire – I’ve created kind of like a mentor program, so that I can teach new
media buyers to do what I need them to do and learn to let go, there’s a lot of
things like this that are investments in building your business, when you
learn these different assets, Facebook, I love and I can’t wait to talk about and
really teach about natives, obviously, are also close to my heart but just the
actual business and all these different moving parts of media buying, I really
I’m excited to talk about. Yeah it’s gonna be a good time.
Cool well, thanks everyone for the warm welcome, here everyone give James a warm round of applause!

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