How to Promote a Website
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How to Promote a Website


Picture this: You’ve just
published your website. Within minutes your
site is flooded with traffic and it’s already paying
dividends. Sound too good to be true? Good! Because it is. Getting visitors to your
site doesn’t just happen
overnight. It takes quite a bit of work. But promoting your site doesn’t
have to be a daunting task. Here are four quick tips to
start grabbing the attention your new website deserves. Content marketing means using
the content you produce as leverage for engaging
your audience. By creating a variety of
useful content like blog posts, podcasts,
webinars, infographics,
newsletters, and videos, just to name a few you build credibility and
trust with potential customers. Start by determining what is
actually valuable to your target audience, then
tailor your content directly
to them. Content marketing requires
consistency and planning, but above all else, focus on
keeping your content fresh and timely. Search Engine Optimization,
or SEO, consists of a variety of techniques designed to get your
site placed higher in search
engine results and it’s essential. If you don’t optimize for
search engines, you probably won’t be found by the 94 % of
people who only view the first page of Google search results. Good SEO starts with regularly
generating keyword-rich content, creating a positive user
experience on your site, and making sure your site’s
internal links function
correctly. Remember: 93 percent
of online experiences begin with a search engine,
so getting SEO smart will help you find more
potential visitors. To learn more about SEO
techniques, check out this
video. PPC is a paid advertising
model that allows you to bid on keywords on top
search engines. When you win that
auction, your ads appear at the top of search
engine results. To start utilizing PPC, you
need a Google AdWords account. Research keywords related to
your site, select them, and choose your bidding amount. From there, you build a search
campaign that involves more details — including writing
your copy and choosing where choosing where your ad will run. PPC advertising isn’t free, but
it can lead to a healthy ROI. Still want more 411 on PPC?
Guess what? We’ve got a video for that too. Email marketing is a promotion
strategy that involves sending one email message to many
people and is permission-based so customers have to opt-in. Instead of trying to reach
them on social media or through organic searches, you are given
access directly to their
inboxes. It’s especially useful for
it’s real-time feedback Just keep these best practices
in mind before you hit send: Get permission before adding
new contacts to your mailing
list. Make sure you proofread all
your email copy for mistakes
and errors. And double check that all links
you’re inlcuding work properly. To get started, sign up for an
account with an email marketing service like Constant Contact.
They’ll help you get everything you need to get your email
marketing campaign up and
running To figure out which of
these four marketing strategies are best for your business, analyze your options based on
your goals, capabilities, and resources. There are tons of other great
ways to promote your website But this will get you started. For more in-depth tips on
how to drive traffic to your website, click here to
visit the Bluehost blog. Thanks for watching. And
remember to hit that subscribe
button.

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