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How to Rank for Thousands of Keywords Without Building Links


– If you’ve tried link building, you know it’s really hard to do, but they say it’s a
vital thing that you need if you want to rank for
thousands of keywords. Hi everyone, I’m Neil Patel,
and today, I’m going to share with you how you can rank
for thousands of keywords without link building. So, before we get started, make sure you subscribe to this channel, and if you’re on YouTube,
click the alert notification. That way, when I go live,
you’ll get notified. Now, I want to go over
three main strategies that’ll help you rank for
thousands and thousands of keywords without you ever
doing any link building. The first strategy is what
I like calling the land and expand strategy. In other words, you already have keywords and pages that rank on Google. They may not rank as high as you want, they may not rank for as many
popular key terms as you want, but they rank for something. The way you see this is you
log into Google Search Console. Once you log into Google Search Console, they show you all the pages and the terms that each page ranks for. I want you to click through
on one of those pages and look at all the keywords
that that page ranks for. From there, I want you
to go back to the article on your site and see, all right, what other terms that
this article is showing in Google Search Console, for keywords that I’m
already somewhat ranking for, what are those terms, which one of them am I not including in my content? In other words, think of it this way, the way Google’s algorithm works is if you have text on your
page around a topic, you’re naturally more likely
going to rank for those key terms. But if you’re ranking for some terms and you don’t have those
words in your website copy, in the text, what do you
think that tells Google? Hey, yeah, we should rank
them, but maybe not as high. If you add those keywords
within your copy, you’re much more likely
to rank higher from them. So I want you to go through
the whole list of keywords that you’re getting
impressions and clicks for, but not as many as you could. You go through your article and make sure the article expresses or
covers all of those key terms. Don’t just shove them in, you’ve got to naturally
want to cover those terms. At the same time, what you should be doing is taking the most popular
terms that you rank for, putting them into Ubersuggest, and you’ll get a longer list
of other long tail phrases. If you rank for a head term, the chances are it’s really easy for you to also rank for the
long tail phrase as well, because the head term is always
usually more competitive, from a rankings perspective,
than a long tail phrase. So by including those
other long tail phrases that is not in your article currently, you’ll also find that
by leveraging the land and expand strategy, you’ll
start ranking for more and more terms, and articles
that are already getting somewhat traffic from Google. The second strategy for you is
content clusters, all right? So, you’ve got these pages on your site. Now, this strategy and this
tactic is all about layout and architecture. So with content cluster,
you got pages on your site. I want you to create
master pages, main pages, higher goal pages that
are on one specific topic. So, for example, I may have
a page that’s just dedicated to SEO, it’s a broad, large term. Then from there, I may link
out from that main SEO page to all the other phrases and
terms and subjects around SEO. Now, the way you figure
out what other phrases to link out to is you can use a tool called Answer The Public. Answer The Public, you put in a head term, it shows you all the long
tail variations of that term that people are talking about. These are questions,
these are comparisons, these are propositions. And by creating pages
on all the popular ones, what you’ll find is you can
start getting more traffic. Now, that main page, that SEO page, whatever that main
topic is, dog food, SEO, you pick that main parent topic. That page needs thorough content, needs a ton of information,
pictures, videos. In other words, you
got to make it amazing. You can’t just say this page
is on dogs, here’s five words. Assuming it’s amazing,
you go above and beyond, your page is more thorough and detailed from all the other pages that
already rank in the top 10 for that term. Then, by using the strategy
of the content clusters and going to tools like Answer The Public, and going and finding
out all the other terms that you could end up ranking
for that are around that topic using questions and answers,
prepositions, comparison, creating content around it, and then linking to those
articles from your main page, what you’ll find is they’ll
all start ranking higher and you’ll start ranking
for thousands and thousands of other terms. The last strategy I have
for you is content gaps. There is content that your
competitors talk about that you do not talk about. There’s terms that you rank
for that your competitors also don’t rank for. That’s just how the web works. So, using Ubersuggest, I want you to put in a competitors URL. Then go to top pages. Top pages shows you all
their most popular pages that they rank for and the
terms that they rank for. Then I want you to download
all of this information by exporting this data into a CSB, and this will help you
determine, all right, here are the pages that
my site talks about but my competitors also talk about, and here are the pages that
my competitors talk about that I don’t talk about. Take all the pages that they
talk about that you don’t and delete the rest. Now you have a list of
topics that your competitors are talking about, they’re
ranking for, that you want. Now I want you to go back to Ubersuggest, go to those pages, analyze
them, see who links to them, see the key words that
they’re ranking for, and now I want you to start
creating better pages, on those same topics,
than your competition. Once you have that data,
write that article, you release it on your site, I want you to go back and
email all of the people that have linked to your competition, because in the Ubersuggest 200 top pages it shows you who linked to them. Now, you don’t need to hit these people up and get them to link to you
because, as we all know, the more you hit up people
and ask them to link to you, sure, a portion will link to you, but the majority will not. But, instead, I want you to
shoot them a simple email. Hey John, I noticed you
linked to X, Y and Z article. I have one that just got published, mine covers A, B and C that theirs didn’t. You can check it out here. If you like it feel free and share it. By doing this you’ll get
a lot more social shares. People are much more receptive
to sharing on Twitter or Facebook, any of those social sites. As you get these shares,
what you’ll find is your articles will be seen by more people, some of them may even
link to you naturally, but in general, you’ll start
ranking for extra terms that you weren’t before. So if you follow all those
three main strategies, you’ll start ranking for
thousands of keywords without building links. And if you want to get
advanced, start combining them. So, for example, when
you’re leveraging things like content clusters, and you find that some of
these clusters are ranking, I then go back in and use
a land and expand strategy on those individual pages. When you do all of that,
that’s how you can rank for not just thousands, but hundreds
and thousands of keywords without building links. If you want to boost your
rankings, you need more traffic, check out my ad agency Neil Patel Digital. If you have any questions,
leave a comment below. Thank you for watching, make sure you like and share this video as well.

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