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How to Set Up an eBay Store


Good morning, good afternoon, good evening.
This is Andy from wholesale-help.com, and welcome to another episode of Reader’s Questions. Today’s question comes from Jack from the
Wholesale Help private Facebook group. Okay, Jack, what are you going on about? “Hi, Andy.”
Hello, Jack. “I’ve been selling on eBay for about eight months, and just opened a store
this week.” Very cool. “A video guide about setting up an eBay store and the basics would
be really helpful. Thanks! Jack. PS, love your YouTube channel. You really helped me
out that Terapeak video.” All righty, then. eBay stores, fair enough.
Good question. We haven’t really gone into any detail about eBay stores, so why not do
that right now? First of all, I really want to say congratulations
to Jack. I think he’s doing about thirty or forty orders per day on eBay at the moment,
which is awesome, and I always love to hear when people are doing well. Before long, you’ll
have a seriously profitable eBay business, so keep up the good work, man. I’m proud of
you. Okay. With that said, let’s get into this.
eBay stores, let’s go! Okay then, Jack. You’ve already signed up
for your eBay store, so what we’re going to do is go through a few settings I think are
well worth looking at and well worth tweaking. Before I go any further, it’s been a while
since I’ve done a video that actually shows one of my eBay accounts, and you’ll notice
that quite a lot of areas will be blurred out. I just want to quickly explain the reason
for that. These days, I have a rule that I do not disclose any of my personal eBay accounts.
I do that for good reason, because some time ago, I mentioned publicly one of my eBay accounts
and, before very long, eBay suspended that account on some totally false and fraudulent
accusations, and it took me a lot of time and a lot of stress to get that account unsuspended,
and I nearly lost my whole eBay business as a result. In my naivety, I guess I thought
that generally, most people are cool, but alas, the world we live in, there’s always
someone that wants to make your life hard for you. It’s sad, but it’s the way it is,
so whenever I go into one of my accounts, any personal references to my account, I will
blur out and I will make sure can’t be seen. So, just so you know, that’s the reason. We’re on the “My eBay” page. Down at the bottom
right, you’ll see a section that says “Manage My Shop”. Here, we have the page where you
can customize your eBay store. On the left-hand side here are all the navigational options. I guess I should quickly go over the benefits
of having an eBay store before we get into the details. If you’re selling regularly on
eBay – as in you’re selling multiple items, you want to list multiple items on a regular
basis – then an eBay store is a good idea. In the UK, you get up to 200 free store listings,
so Buy It Now listings that go into your store, they last for thirty days, and then you can
have them automatically renew. They’re listed for free, so you can stock up your shop up
to 200 items, and they’ll be free to list. You’ll still pay a final value fee on them
when they sell, but you won’t get any listing fees on them. They don’t have as high a visibility
as an auction item, but they’re a great way of getting a lot of items listed on eBay very
economically. With that said, you should now have a rough
idea whether an eBay store is going to be economical for you. Here on the left, we have
the different links to set up and personalize your shop. We’re not going to go through absolutely
everything here. There are quite a few different options you can select and change and tweak,
but we’ll go through the ones that I think are quite important. The first one is “Search Engine Keywords”.
Jack, if you haven’t had a look at this, this is the first thing I think you need to look
at. You want to spend some time thinking about the main keywords of your eBay store. This
is what’s going to help your store and your product items appear in the organic results
of the search engines, so it’s important that you get the right keywords in these categories.
You’ll have a space to put in primary keywords, secondary keywords, category keywords, and
things like this. This obviously depends on what you’re selling, but you want to think
about the brand names, the very descriptions of the stock you’re selling, and these sorts
of things. You need to go through your main keywords, the things people are going to be
searching for and looking for. Don’t put in keywords for the things you don’t have or
are not related to what you’re selling, because that’s not going to do you any good, and you
can actually get penalized for doing stuff like that, so don’t bother with that. Just
spend some time trying to think about the main keywords. If you really want to go into detail, go to
Google and put in “Google keyword tool”. They’ll have a free tool where you can put in your
primary keyword, and then it’ll show you, by popularity, a list of all the sub-keywords
below that main keyword. This single action will bring more traffic to your store, because
there’s more chance you’ll show up in the search results, so you’ll be bringing in external
traffic to your eBay listings, and that’s a big deal. That’ll make you more money in
the long run, so that’s a very important thing to do. If you haven’t done that, go there
and do it now. It’s “My eBay”>”Manage My Shop”>”Search Engine Keywords” here on the
left. Okay, the next thing I want to draw your attention
to is “Display Settings” up here at the top. This is where you can upload a logo for your
shop. If you don’t have a logo or any type of design for your shop, you can go to a website
called Fiverr.com. That’s f-i-v-e-r-r.com, which is a fantastic website. I use it for
all sorts of purposes, but essentially, you can hire people for $5 to do stuff for you.
In this case, you can hire someone to design your shop logo for you. It’ll take them a
couple of days, and you’ll have yourself a nice, professional-looking logo with your
shop name in it. $5 is around about £3.38 at the moment in the UK currency, so it’s
next to nothing, and it’s really convenient. There are so many tasks you can outsource
with Fiverr.com. It’s a fantastic site, and with a little bit of looking around, you can
find someone that’s highly rated and very reliable. Okay, the other place you want to go down
to is here under “Marketing Tools” – “Listing Frame”. There are an awful lot of customization
settings here, so I’m not going to go through them now, but it’s safe to say, you can change
the layout and the look of your eBay store by changing the different boxes here. You
can show your logo, you can not show your logo, you can have specific categories listed
along the top, you can have your items shown in block squares or in a list format. The
best thing to do is to just go through, change some things, save the settings, then wait
a couple minutes and go back into your shop and see the changes, and see what looks best
for you. It’s well worth having a look at the different settings and getting your shop
looking just the way you want it. There’s also a box here that allows you to
put a link in your store to sign up to a shop newsletter, which leads me onto my next point,
which is email marketing. Back over here on the left, you’ll see something that says “Mailing
Lists”. eBay allows you to create your own newsletter, so you can keep in touch with
your past buyers. This is a really big deal. This can add a lot of profit to your business
at the end of the year. Let me give you an example. It takes two minutes
to set up, and if you word it in the right way, it’s a fantastic way to get repeat buyers
coming back and buying from you again. Let’s just say, for example, someone has a really
good experience buying from you and appreciates the item that they bought and the service
they got. Everyone has busy lives. They may think, “That was really good; I may go back
there at some point,” and almost certainly forget what the name of your store was or
what sort of stuff you have, and they’ll probably not find their way back. But, at the time
of purchase, they see a little caption saying, “Hey, why don’t you sign up for my monthly
newsletter, and I’ll keep you posted every time I get some new stock in, or when I have
special prices, or when I have a special sale going on. I’ll let you know, and you can be
the first to get access to the best prices and the best items.” If you’re able to sell some low-value items
– for example, at one stage, I was selling iPhone cases and accessories. The actual iPhone
screen protectors were very cheap – I could get them for just a few cents. For example,
you could say in your eBay listing, “When you buy this case, sign up for my monthly
newsletter when you’re paying for the item, and I’ll include a free screen protector with
your order”. This is really powerful, because it’s something for nothing, and for the sake
of them putting in their email and then getting an email from you once a month, they get a
free screen protector, which they’ll probably find quite handy. You’re keeping contact with
your past buyers, so when you do get new stock in or you want to promote a certain item,
you want to discount something, you can just send them an email to say, “Hey, guys, check
out this sale I’ve got going on”, or, “I just got some fantastic stock in. I haven’t got
many of them, so come over to my store and check it out before they’re gone.” If they’ve
had a good experience with you, that person will go back, and if they find something,
you’ve got yourself a repeat buyer. I’m telling you now, just setting up a simple
thing like a newsletter will add zeroes to your profit at the end of the year. It’s a
simple thing that’ll make a big difference. Think about how a newsletter can benefit your
business model, and how it can apply to what you sell and what you offer. This is a very
powerful technique. Okay, Jack. I think that just about wraps
it up for this video. I think we covered the main facts. There are quite a few other options
in there. Just work your way through the different options. It’s fairly self-explanatory, but
certainly get those keywords sorted out, have a play with your display settings, and you
can get yourself a cheap logo that makes you look a lot more professional and it’s well-worth
doing, and then spend some time thinking about email marketing and using the eBay newsletter
to get the buyers to come back to your store and purchase again. Thank you, Jack, for your question, and keep
up the good work, and I’ll catch you all on the next video. Bye for now.

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