How To Use StumbleUpon With Your Ecommerce Store To Make Money
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How To Use StumbleUpon With Your Ecommerce Store To Make Money


Stumbleupon pay discovery ok stumbleupon which back in the SEO days was all like, paying people to try to click that click stumble for
you and sharing now you can actually get paid stumbles. A thousand-page
stumbles resulted in over 20,000 pageviews in 30 days. And it only cost nine point six cents
per view, per thousand views. ok very very cheap. reddit paid ads, I
don’t even know what a reddit was honestly I had no clue what a reddit was or if it is an “it” thing. But basically reddit allows a paid ad traffic. We
started using it. 298 targeted clicks for only 16 cents
per click. OK you can’t get traffic that cheap anymore guys, without content.
you definitely, if that was to an offer, which reddit wouldn’t even run, I
guarantee your clicks would be fifty, sixty, seventy cents or more. Twitter ads,
this was great for us. 617 engagements for 65 cents each and 93 front end conversions off of twitter. 65 cents. Those are a little bit higher but
those were direct sales and those sales were $997 sales. So there’s almost a
hundred thousand dollars in sales. Think that one would have helped you guys out? Absolutely. Facebook promoted post, so
this is estately, this is a big real estate blog. They did up 100-dollar promoted
post on their page, basically a boosted post, right? Resulted in 30,000 visitors
to their site. Now what’s the word that I’ve been saying over and over again and
everybody has to say today? Come on, retargeting right? How about if
they had a retargeting pixel or five on this blog? They immediately, for a hundred dollars, built a 30,000 person retargeting list. Think you can make a
little bit of money from that? Think you could get your offers in front of enough
people? Get your touch points out there, so you can make more sales, make more
conversions, get more people on your list, add more value? Absolutely. This is what’s available now
with these extra traffic sources because you’re using content promotion
rather than direct ads. Outbrain, Outbrain is another one that’s really cool.
So 48,8819 targeted clicks to the site for less than six cents per click. Lots of traffic out there if
you have the right way to leverage it, and you now do. Paid promotion of owned media can lead to massive earned media wins, and paid and owned media, and
amplify earned media, and give something of interest or credibility of
incredible reach. What the heck did I just say? Alright, owned media. What is owned media? Own media is your retargeting, is your email list. Also it is your content. Paid
promotion of your content can lead to massive earned media, which you’re earning through building the retargeting list. Paid and owned media combined can
amplify your earned media, and give you massive credibility in the marketplace, blow up your sales, make more converges. All around take your business and 10 exit. That was a jumble but it actually
kind of makes sense in my head now. Breaching consumer ecosystems.
Targeted audiences are semi unique and they tend to stick to their own online
spheres of comfort. What does that mean? How many
of you guys are creatures of habit? Every single one of you in the room. Whether
your habits are crazy or your habits are narrow. Every one of you is a creature of
habit, including me. Audiences are semi unique. On average
people do not stray out of, and these are self defined channels, they don’t do
stray out of these self-defined channels of media consumption. Typically when you go online to consume
media you typically do the exact same thing almost every time. You leverage the
same thing. Some people love Bing. Other people, like me, I hardly ever, ever use Bing unless I have
to. I like to read. I’m a huge kindle reader. I listen to some podcasts, not
very many. Los on the other hand crazy podcast reader or listener, reads a
little bit. Twitter, I don’t ever use Twitter. I don’t
know how to tweet or whatever that word is. Los doesn’t use Facebook, I mean
for some reason. Ok so it’s different people have
different areas they hang out in. And that, therefore, you’re only ever
going to reach a certain percentage of your marketplace if you only advertising
in smaller areas are subsets of your market. If you fail to account
for this thing you’re gonna miss out a large subset of your audience. Some
audiences as a whole though, reject specific types of media channels and
then if that’s the case that channel can be avoided. So if you are in
a market that, you know, they’re boycotting or they don’t like a specific
media channel, then ignore it. And sometimes that’s the case. It’s not as
much anymore, but it does happen still. So if it’s a very small subset of your market
that does touch it, you can kind of push it off to the side until you have
leveraged all the other bigger and better traffic sources. So here’s what
we’re talking about. Here is a crazy-looking Venn diagram, right? What
this is showing is that audiences overlap but the more different
sources you hit, the less and less of them wind up in each other’s places. The bigger subsets are in other areas. So Twitter. Twitter intersects with
all these other things. People who like Twitter, probably like Facebook, they may like iTunes, may like YouTube, but by and large they’re not going to absorb all
different categories. Same thing with someone who’s on kindle, may not be over as much on iTunes. Someone who’s on YouTube, may not be on Pinterest as much.
They could be, but they’re… it’s not… collectively and from a data
standpoint, they’re not. There’s a lot of differentiation in the marketplace.
So if you’re leveraging all these different things, like me I am NOT, you
guys as most of you know, I am NOT an Apple product guy, right? I thought it was Sony
Apple last year and that didn’t work. So I’m on Stitcher. I’m never on iTunes. So someone who market through
iTunes is never going to reach me, because I’m on Stitcher. Same thing with Pinterest, they can
reach my wife, I really don’t like that, but they can’t get ahold of me because
I’m never on Pinterest. I’m on YouTube occasionally, but i’m always on Facebook,
I”m always on kindle and through our big BGS Twitter, I get a lot of Twitter feeds
as well. There’s ways to reach people. You need to be targeting the markets
that your people are in and more than just one of them. If you’re just in
Facebook, you’re leaving out probably 80-plus percent of the available traffic
you can probably get access to. Because even on Facebook you’re only going to be able to reach a
small subset of your market on Facebook. You’re never going to reach the whole
thing. And once you reach like eighty percent of what you can get, that next
twenty percent just like Pareto principle is going to be you know eighty
percent as hard as the rest of it was to get. So it’s better to go ahead and just
grab another traffic source, then try to fight for that last little margin of
umph on a specific network. Know your demographic. Obviously important.
Research how your target demographic interacts with each type and
source of media. Rank them in order of usage. You want to figure out which media sources they use and then ranked it. If your audience is huge on Facebook and
lousy on Twitter, then Twitter would be at the bottom of your list and Facebook
will be at the top of your list. Design content advertising campaigns that fit
the way your market interacts and consumes media. If your market is elderly people who are not very techy, maybe YouTube videos are not the right thing.
Maybe it’s better to let them read their content. Also if they’re elderly
maybe you want to make sure your content is not this big, that you want to
have like big letters like those big playing cards that like blow toupee off
people’s heads. You want to have content that makes sense to your market, and is
consumable by your market the way they like to consume content. That’s a critical thing to
making these content promotion campaigns run. If they don’t want to consume it in
that format, it will never go viral, it will not get consumed, and you will
not make any money. Start with the low-hanging fruit. Go off your ranking and pick the one
that makes the most sense. Now, if the lowest, if the best category for you
to target in terms of most users, is something you know nothing about and
you can’t get traffic in it, but maybe your number three category, you’re pretty
good at getting traffic for. Start there. Don’t reinvent the wheel and try to
start over and learn a whole new category of traffic promotion, if you
don’t know how to do it and you know how to do something else that can make you
money, and then you can scale out to the next one. Start with the lowest
hanging fruit. And that lowest hanging fruit is going to be dependent upon your
industry, and on your skill set, and available budget. So when the landscape
shifts, evolution happens. This is true for both; your methods of marketing, and
your methods of conversion. Everything changes. The traffic landscape is
changing. The promotional landscape is changing. Everything else is changing as
well. So what is this shift mean for your sales funnel? We’re going to find out
just a second.

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