Learn How To Create Facebook Catalog Sales Ad For E-Commerce Stores To Increase Sales
Articles,  Blog

Learn How To Create Facebook Catalog Sales Ad For E-Commerce Stores To Increase Sales


Hey everyone this is Viren and welcome
back to my youtube channel for another marketing tutorial. in this tutorial like
some of you had requested for, I’m going to be creating a product catalog and we
will create Facebook product catalog ads with it. this is for an ecommerce store.
Before we jump into the tutorial a quick word here if you have any video requests
you can write them as comments below and I will pick it up and make videos for
you just like this one and goes without saying do subscribe to
the channel for more such marketing tutorials every week. now let’s jump into
the tutorial this is an ecommerce store, it’s run by a friend of mine and they
sell two kinds of products mostly. there’s something called Jowar puffs and
there’s something called Makhana which are basically Foxnuts. so these are the
two kinds of products they sell and this is an ecommerce store you can buy stuff
from here you can just click on any product, add to cart in just the regular
store right so the first thing you need to do is create a product catalog. now
the product catalog looks something like this where there’s going to be a title
description for each of the products there’s going to be a link to the
product an image link the condition availability of the product the price
the brand name. I’ve added a custom label here so these are the fields that I have
selected now there are a lot of other fields available as well I’ll add the
link to this page on the description below you can check it out there are
these four formats which you can use to create your product field. CSV, TSV, RSS
XML, ATOM XML. anyway so in your XML there are some required fields which are
stuff like ID availability condition description image link, link, title price
and brand or gtin or mpn. I’ve chosen brand. now there are a lot of other
options as well if you have iOS iPad Android or Windows Store you can have
links to that here as well if you have other things like age group color gender
so if you if you’re selling clothes and you’re selling clothes for only females you’ll have gender in there as well, have google product
categories and stuff like that. a lot of other things here the custom label so
i’ll just picked one of the custom labels. so i’m adding the link to this in
the description you can check it out and make your catalog accordingly but i’ve
made this simple catalog here for this tutorial. now once this catalog is done
you go to file publish to the web and i want to publish only the first sheet i
will publish it as csv and click on publish. I have got a link and this is
what we’ll use on Facebook the next step here is moving to the Facebook Ads
manager here yeah and you need to make sure that you have Facebook pixel
installed on your site if you haven’t I’m not going to be showing it in this
tutorial but I am putting up a link right here somewhere you see the link
like now and you can click on it see this tutorial later but it’ll show you
how to install Facebook pixel what that does is lets you keep track of the
traffic that goes from your facebook ad to your website and makes purchases and
things like that. in order to create the product catalog first we will go into
assets and catalogs and here click on create catalog. which category best describes your
business its ecommerce products now there are two ways you can set this up
upload via a form data feed Facebook pixel and things like that or you can connect
it to an existing e-commerce platform like if you’re running Shopify or
WooCommerce and things like that you can simply just connect and that’s great as
well. but here we’re doing this the upload product info way. who owns this
catalog if you have a business account connected to your Facebook you can
select that but I’m just going to use personal name your catalog click on
create catalog created now just click on View catalog alright so the first thing
you do is add products let’s click on that you can add individually and in
bulk set a schedule import automatically from a website if you have a Facebook if
you have facebook pixels installed you can just automatically import products
from there we’re gonna select set a schedule for uploading in bulk here
basically we can add a CSV file that we created on Google sheets and we can set
a schedule as well so Facebook will keep going back to the link at a set time
interval and if there are any new products added to the link it’ll
automatically fetch it to the product field so let’s click on next firstly you need to add the data feed
URL so I will just copy this URL and paste it here now for some reason if
your URL has a username password attached to it if you’ve created it on
your own server and things like that you might need to add the username password
here but in our case that’s not true now you can set how often you want Facebook
to go and fetch this data I’ll set it to weekly every Friday is fine
choose a name for your file default currency that’s Indian rupees and click
on start upload and the data feed has been uploaded click on done so once your
product feed has been uploaded there are a bunch of things you can start
doing you can create ads with it you can connect it to your Facebook pixel and
things like that but lets just go to products and see what we’ve got here and
here you can see all the products have been uploaded and the prices are here
availability in stock everything’s intact if you click on any of this you
will see the description as well you’ll see the link all of this is here you can
edit your product right from here itself now let’s create an ad so we will go
back to the ads manager once you’re here click on create and this time you’re
going to use conversion catalog sales as our campaign type leave the campaign name as Catalog Sales the catalog I’ve selected is the healthy cravings co
which is the one we just created click on continue you can give your ad set a name you
can then select the products you are looking to advertise all products or do
you want to filter them so let’s see what we can do now if you remember when
you were creating the product feed there were two kinds of products there were
the puffs in there were the Fox nuts which is why I added this custom label
here so now what I can do is here I can go under custom label one and I’ll see
these two options here Fox nuts and puffs and if I want to create an ad only
for Fox nuts I could just select that and now there are only four products
which I can create an ad for you can filter them down further if you have a
bigger product list but sfornow let’s create an ad for Fox nuts create I have to
give this a name and create so now we have our product set Fox nuts ready
let’s create another product set from here this time I’m going to select puffs
let’s give this a name and create it again and now we have two products sets Fox nuts
and puffs right now I want to create ads for Foxnuts you can create an offer
as well if you want to when I’m just gonna skip that let’s get into audience
now there are two kinds of audience you can choose now one is retargeting where
basically you can show ads to people who visited your website and taken any of
these actions so these are things like who’ve already viewed or added
this product to their cart but did not purchase it so we talked
about Fox nuts in particular another is added to cart but not purchased the next
is upsell so what this basically does is promote Fox nuts to people who view the
product set in the last 14 days which product said Fox nuts or puffs another is
cross sell do you want to promote Fox nuts to people who’s purchased from
either Fox nuts or puffs or all products and then there is custom combinations
where you can select what kind of interaction the audience has with your
product set and show them ads accordingly this is really beautiful and
the next way is basically to show relevant product to prospective
customers even if they haven’t visited your website or app so here you get to
select the audience just like a regular Facebook ad it is as simple as that so
for this tutorial let’s retarget products to people and what I’m going to
do is cross sell I want to show Fox nuts ads to people who have already purchased
puffs I want them to know that there are other products as well that we are
selling right the audience size here is unavailable don’t worry about it it’s
unavailable here because this particular site does not have that much traffic
right now but ideally you should not be seeing unavailable right here
let’s get into placements and edit the placement I want the ad to show on
Facebook feed not the right hand column not marketplace Instagram feed is
fine as well not the audence Network and not
messenger I’m okay with showing my ad on all mobile devices let’s move into the
budget and schedule and select the budget to be about 500 rupees a day
run my ads starting now now you need to select what you want your ad to be
optimized for conversion events link clicks impressions I’m going to select link clicks if you do that you’ll be able to pay per link click next option
is conversion events where you will be able to not pay per click but pay for
impressions anyway if you select conversion events you need to select a
conversion window as well what this means is there are two kinds of
conversion window here after clicking the add or after clicking or viewing the
ad so when you say one-day click it means
that the conversion should happen from one day of clicking the add if it
happens on the next day then the conversion will not be counted as a
conversion coming from this Facebook ad if you select 7 days then it means that
the conversion should happen within 7 days of a user clicking on the ad when
you select after clicking of viewing the only difference is that the conversion
if the conversion happens in 7 days from viewing the ad Facebook will still
consider that conversion to be coming from this particular ad group so
I’ll leave this at 7 day click the event type is purchased you can choose any
other event as well but whatever you select you need to make sure that this
event is already added to your website via the Facebook pixel the next option
here is to add bidding you can add a lowest cap which basically
means that if you’re gonna add say hundred rupees here Facebook will make
sure that you are not charged more than hundred rupees per conversion now if you
use target cost and you write hundred rupees here what this means is that
Facebook will try and make sure that over multiple conversions your average
cost of conversion comes down to about hundred rupees obviously you will be
charged by impression here the delivery type is standard the other way is
accelerated which is not available for this campaign that’s about it you can
now click on continue and create the ad you can give your ad a name select the
Facebook page and the Instagram account for this ad and then finally the ad
format which is carousel single image or collection for Product Ads I generally
like to go with carousel because you can see these ads here like this
which looks really really good jumping into the content you can select multiple
items from the catalog or just certain categories our product feed did not have
item categories on it so we will not be able to use this the next is to add some
text let me just fill something very quickly and there you go now there are two kind
of cards that go into the ad there is the profile card which will appear at
the end of every ad once the user scrolls through this entire list so this
is what the profile card will look like the link which it goes to there’s a
display URL that can be added as well and then there’s the catalog card you
can customize it as well if there are multiple images added for every product
you can change the slideshow but in our case we’ve added only a single image so
that is what we are going to use you can customize images as well I’m not gonna
do that now let’s get straight to headline the best part here is you can add
dynamic text here so for the headline just click here and select the name and
like you can see the name of this product has gotten added here the newsfeed link description I’m going to add the price here and I can see the price
has been added there’s going to be a single URL at the end of these cards
when the user has swiped to the right-hand side and that will take to
the main company’s website and there’s also the display link you can add this
but this is optional and finally it’s the call to action which right now as
you can see a SHOP NOW now a lot of users can also choose to have no button
here because no button means that you could use the space for your ad text
which is great so I’m gonna leave it like that but what you need to know is
that Instagram ad will still use a learn more button if you check this out
Instagram will have this learn more button right you can create deep links to your
website if you want though I don’t really need that if you have a mobile
app you can add those links here as well but if you remember we did not add it to
our product feed as well finally you can add URL parameters if you want to that’s
optional as well then conversion tracking for that you need to have your
Facebook pixel activated which I already do and once you’re done just click on
confirm there you go the campaign has been created we can go check
out the ad group this is the ad that was created and you can also preview your ad
here this is what the ad looks like on Instagram or desktop web and on mobile
web once the ad starts running you will see things like the results reach
impression cost per result the amount spent and all of that that you regularly
used to calculate how well your campaign is doing well that’s about it for this
tutorial I hope I was able to teach you something new if you have any questions
any doubts just leave it as a comment below and I can more than happy to get
back to you

31 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *