Magento 1 Beginner Tutorials – 01 What is Magento?
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Magento 1 Beginner Tutorials – 01 What is Magento?


– [Craig] Hey, everyone, it’s Craig here at Digital Startup. Today, I’d like to talk
to you about Magento, and by the end of the video, I’d like to have told what it is, what it does and whether
it’s both suitable for you and your business needs. So let’s go. So what is Magento? If you were to Google that question, you’re generally gonna
find answers such as, Magento is an e-commerce platform, built on open-source technology, allowing customization of functionality on a large scale, offering
powerful and flexible features in catalogue management, content, search engine optimization
and functionality any retailer would come to expect. Wow, but what does any
of that actually mean? So first thing, Magento
is an e-commerce platform. So it’s single purpose in life is to sell goods and services online. It’s open-source, which
means that if you ever come to the point where Magento
doesn’t meet your needs, maybe you’ve come into a
limit where it doesn’t do something that you really need it to do, then you or a developer can change and adapt the software to your needs. It’s got scalable functionality. So, whether you’re getting
tens of visits a day, or you’re selling tens
of products so you only have a handful of products,
or perhaps you’re even enterprise, so you have
hundreds of thousands of visitors and products,
it’s completely scalable. It will meet your needs. You don’t have to worry
about changing the software in a year’s time because it’s not doing what you need it to do. It’s got flexible features,
including catalogue management, so we’re talking listing products, we’re talking inventory and stock control. We can also edit the content on the site. So whether it’s adding, editing, removing text, images, layouts, landing pages, categories, you can jig everything around. It supports search
engine optimization, so, search engines look out for
certain key markers in pages, so whether that be metadata, microdata, alt text, it supports all
of the things that you need in order to tick those boxes. Is Magento a popular choice? Yes it is. If you look at the Alexa top 100,000, you’ll notice that in first position, you’ve got Magento, closely
followed by WooCommerce, which is a WordPress extension. So is Magento right for you? I’m going to read out a
few bullet points that I noted down, and if these
ring true with you, then it is good for you. I’m not tech savvy, however taking time to learn something new is okay with me. I need software that can
scale with my business needs without worrying about the need to change software in the future. At some point, I’ll be
expecting a lot of traffic to my site, so I’ll need
software to be stable. I might need Magento to
communicate with other software packages, such
as shipping companies. I’m happy to find answers to questions within the Magento community, and security and PCI compliance is of the utmost importance to me. If any of those points ring true with you, then, yes, Magento’s right for you. So with the introductions out of the way, let’s have a quick tour of
the front end and back end. Now when I say front end and back end, we’re talking front end
is what your customer sees when they log on to the website. And the back end, or
admin, is what you see when you log on to the
website and which gives you a complete overview of your operation. So this is our demo store
that’s been set up for Magento. You’ll generally tend to find
that pages within Magento are broken down into three sections. So you’ve got your
header, at the top here. This generally will contain links, a welcome message, company logo, links to your account and cart, search functionality
and links to other parts of the website, whether
that be landing pages or category pages. And then we have the footer. Here you will find general
things like About Us, Contact Us, external links and widgets such as newsletter subscription. And then anything and in between is gonna be content for your pages. So on this home page, you’ve
got the slide at the top, three call to actions and
a list of new products. But let’s go into a category. So we’re gonna go into
new arrivals under women. And here you’ll see that again we have the header, the footer and
the content in between. But the difference is here is that we have a three-column setup. So the first column is
where you’ll break down your products by filtering
colour, occasion, type. On the right-hand side, we’ve got widgets such as recently viewed products, compare products, community poll. And then in the centre,
we have got an advert, but the main of it is here. These are our list of products that we’ve chosen to be in this category. So if we go into a product
within the category, you can see here that we
have the name and price of the products, as well as
whether it’s in stock or not. And then we can filter
whether we want to order, in what colour, and what size, and simply add it to the cart. And then you’ve got other
bits that you’d expect from an e-commerce
site, such as wish list, compare, and sharing. So then we have the related products. So for clothing it’s appropriate to have jewellery in this case. So we can choose to add
this to the cart as well. And underneath we can filter through any additional images
we have of the products. And then downstairs,
we’ve got a reiteration of what the description
is, a list of attributes that we’ve set for this product, and list of reviews. And then again, at the bottom,
we’ve got a widget for tags. So if I want to order this,
I would simply add to cart and then go through to the
checkout and make the payments. This is where the back end comes into it. So if we switch to the
back end, when you log in, this is what you see. You’ll see an overview of
any of your sales statistics, but we can also look at our sales orders. Now we don’t have any
here, but if we were to, we’d have a list of orders
that have come through with billing name, shipping name, address, whether it’s ready for picking, whether it’s still waiting
for payments and whatnot. And anytime you do an order,
whether it’s cancelled, completed, anything
from several years ago, you can go through your list
of sales orders in here. So then we can now look
at managing our products. So here, I’ve got bottled water, so let’s click into this. So I’ve actually only got one
item that’s available here. We can assign prices, meta information. As I mentioned before, it supports SEO. We can have our multiple images here, but the beauty of it is that we can add
attributes to the products. So where you have clothing, which will have attributes such as occasion, type or
gender, for bottled water I might just want source
of water and size of bottle and whether it’s got a
spout or a normal cap to it. So we can treat every
product type differently, so we don’t end up with generic attributes that don’t apply to the products. I really enjoy that feature. One thing I would probably suggest though, is that if you’re ever
setting up attributes for a product which don’t
have a black and white answer, I would generally say
to steer away from it. So here, it’s got occasion and casual. Anyone looking to filter their clothing when they come to look at the website might have a different opinion as to what casual is to what’s formal. So by putting something quite grey there, you might end up not showing the product to the person who’s
actually looking for it. Okay, so we can also manage our categories from the back end. So here we have women, view all, new arrivals, tops and blouses. And this is where we
would add and remove it, so we got the parent
category as I would call it. And then our child category. So that would be women’s wear,
new arrivals, for example. And then within the
category, we can choose what products should appear in it. And as you’d expect, you can also manage your customers, promotions, newsletters. CMS is where you will edit pages. So here, if we go to,
just go to Contact Us. So there’s your Contact Us form. If you wanted to edit that, you can just do it from CMS pages, and edit it from there. And then we’ve got sales reporting and various other reporting,
and ways to configure how your site looks as well. So generally it’s quite
a simple system to use, until you start wanting to add more functionality to it. I’m not saying it’s not possible. I’m just saying there is a little bit of a steep learning curve there. But out of the box, it’ll
do all of the basics that you need it to do without having to involve any developers. So that was my introduction into Magento and what it is. Hopefully, you’ve learned a few things. And if you wish to learn
more, stick with the series. And we’ll be talking about how to instal, set up and run Magento, and how best to use it around
your own business needs. Thank you for watching.

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