Marketplaces Masterclass – Your Strategy for Seller Success | Neto Webinar
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Marketplaces Masterclass – Your Strategy for Seller Success | Neto Webinar


The broadcast is now starting all attendees are in listen-only mode Hi everyone and thank you for joining me for today’s webinar Marketplaces master class – your strategy for seller-success. Before I get started today Maybe a little bit of housekeeping I first want to make sure that you can all hear me so if you can hear me. You can just put up your hand There’s little hands up icon that you can click on just in front of you and that’ll let me know that you can hear me okay, this is a one-to-many live Webinar, so although I can’t hear you. Hopefully you’ll be able to hear me and during the webinar You’re welcome to ask any questions that you might have. So there’s a little question console in front of you And you can ask questions through that question console and I’ll do my best to answer those questions at the end Of the webinar. It’s gonna be quite hard for me to answer them as we go so I’ll leave questions until the end so we will leave a few minutes at the end for Q and A so first of all Obviously, thank you for joining me. My name’s Ryan, and I’m the founder and current CEO of Neto Neto is a retail management platform and I’ll talk a little bit about how Neto can help you be a successful marketplace seller later on in this webinar before I was involved in Neto, however, I was a multi-channel retailer myself I ran an online department store that sold both through eBay And through my own web store and have owned and run a number of other multi-channel retail businesses since as well Okay, so just jumping straight in the agenda for today’s webinar, so first of all, we’re going to have a look at the current state of marketplaces and a report that we recently released We’ll talk a bit about why you should be selling on marketplaces, which marketplaces you should be selling on especially here in Australia Which products to sell on marketplaces and how to find a niche and how to structure your marketplace? listings some ideas on how you can price your products how you can improve your seller ratings how you can win the Amazon by Rocks and a little bit about what it takes to win the Amazon buy box And then we’ll just talk to you in erally about you know what it takes to be a successful omni-channel retailer at the end of the webinar we’ll also Be sending out an exclusive offer to all webinar attendees in conjunction with one of our marketplace partners eBay Okay, so like I said the current state of Marketplaces here in Australia, first of all for all of you that are very new to online retail I guess I’ll define exactly what a marketplace is ultimately A marketplace is a central platform or website where third parties can sell goods direct to consumers and not too long ago They were only one or two, you know powerful marketplaces here in Australia specifically eBay but what we’ve seen in recent times is the introduction of Amazon the catch the day marketplace and Others I will talk about the difference between these marketplaces a little bit later So what is the current state of marketplaces here in Australia? There’s been a lot of things going on in the world of marketplace Australia Post recently released their annual inside Australian shopping report which looks at consumer behavior and trends based on analysis of goods bought online livered by Australia Post the standout findings really from this report was that marketplaces in Australia grew a whopping seventy four point eight percent year-on-year between last year and this year which is Incredible growth considering that you know eBay as a marketplace has been in this market for well over a decade now to have that kind of growth is pretty incredible and With this growth, like I said before we’re seeing more and more entrants to the marketplace arena So Maya’s launch their own marketplace catch of the day Launched a marketplace. You’ve got the face book Marketplace as well. And of course, you know Amazon Incident to the market towards the end of last year The report also found that online good spin increased by eighteen point seven Percent over year compared to just two points five percent for traditional retailer Which is obviously really good news for anyone selling online. Like I said Amazon launched what the end-of-line last year and Amazon Prime has launched more recently Than that so it’s been a big 8 months for Amazon here in Australia They have officially opened up their doors with their Australian sites in November And even though many referred to it as a false start It was actually the smoothest and quickest launch in all of their history allowing them to really test their waters and their technology in this market Like many of you would know there was some recent GST law changes here in Australia Which has seen an even greater drive in traffic to the Amazon Australia site. Amazon u.s. Is now forcing Australian consumers to buy on the Amazon Australian marketplace, which is seeing a spike in Amazon Australia marketplace sales at least that’s what we’re seeing throughout our base and very recently They introduced performance by Amazon and so fulfillment by Amazon is a service that you as a retailer can take advantage of it allows you to warehouse your products in Amazon’s warehouses and Amazon therefore for full Orders on your behalf for your customers. So this negates the need for you to have your own warehouse You ultimately are leveraging Amazon’s warehouse space and therefore film and Technology and shipping providers I mean you can just focus heavily on sourcing the right product at the right price While this is all going on with Amazon and we’re also seeing a lot of changes happening with the eBay a significant amount of changes in fact, so We have the eBay Plus program their own, you know membership subscription program to compete with Amazon Prime. It’s Slightly cheaper than Amazon Prime They’ve also offering delivery guarantees now to consumers and a number of other innovative Ideas that are actually quite different to eBay’s traditional business model here in Australia So Australia are really leading the charge in terms of innovation in the marketplace of eBay And we’re seeing you they continue to grow from strength to strength within our and and Merchants base Which is really exciting because eBay as a marketplace is one that really does partner with retailers rather than try to compete with retailers They’ve also and you probably have seen them yourselves really ramped up their advertising efforts here in Australia So in mainstream media is seeing more and more advertising by the likes of of eBay in competition to to that of Amazon’s And we’re also seeing a trend towards more cross-border trade, especially between Australia and Asia. So Chinese e-commerce giant JD com launched in Australia over the last year and Australian sellers are increasingly selling more and more products through the Alibaba Marketplace and Timor which is China’s largest third party platform for brands and retailers I mean Australia in fact is now ranked the third highest selling country in to China So while there is still some uncertainty around Marketplaces we here at Neto wholeheartedly believe and that Marketplaces is very much the way of the future and the sentiments is really shared amongst our merchants in fact last year we Conducted a survey the day before Amazon launched in the country to sort of get a temperature check on the sentiment towards Amazon and other marketplaces and of the few hundred Neto merchants who responded to that survey Ninety-five percent of them said that they actually intended to sale on Amazon in 2018 and that figure was just as high for for eBay and other marketplaces Also starting to come through and we’re actually seeing that follow-through now and the number of our merchants that are adopting the Amazon Marketplace the eBay marketplace and other marketplaces and getting significant attraction Through them. In fact, some of our merchants are transacting more than 50 million Dollars a year through marketplaces. So it’s you know, definitely a considerable sales channel for our customers So why why sell on? Marketplaces that there’s a number of key reasons and probably the biggest is reach and exposure exposure rather to to new customers So the great thing about marketplace is you can leverage the reputation of a marketplace We’ve already got a trusted brand and have household names selling through it for your own, you know small Business so for a very small fee you can list your products and be alongside many of the biggest retailers in the country competing directly With them and like I said before we’re obviously also seeing a significant amount of traffic going to these marketplaces so your ability to Take advantage of that traffic for a relatively low cost and a cost that you understand before you list. Your products is Definitely of benefit. We’re also seeing this trend From a consumer side to be more loyal to a single platform and this is driven by the likes of Amazon Prime eBay Plus catch the day I’ve also got their own membership program the catch Club and so consumers are really starting Their search for products on the marketplace or websites that they have got a loyalty to and this is Really evidence, I guess in the states where? Amazon is is really now the preferred place to start a product search the back in the day It used to be Google where people would search for products and now people are starting their product searches on Amazon in fact 56 the Saints or product searches now begin on Amazon in America, which is up from 15 the Saints in 2012 So I think another really important reason for you as a merchant to have your products wherever Customers are starting their their purchasing journey Like I said, also you’re getting access to a multi-million dollar marketing budget so the likes of Amazon and eBay Are spending a tremendous amount of money at the moment to acquire customers and to build that loyal customer base and you as a merchant Get the advantage of that for a relatively low Cost that you can really understand before you even sell something enabling you price your products appropriately And I think that I think is really important is that you know marketplaces are really technology companies So Amazon is really a technology in a data company and so is eBay and for a small business to compete with that technology in Evolving and new sales channels like voice commerce. It’s becoming increasingly difficult so it’s important that you as a retailer are Surfacing your inventory in these new sales channels. So for example, Amazon Alexa can be seen as a sales channel So voice commerce now for you to have your products available through Amazon Alexa in theory You have to have those products listed on the Amazon Marketplace and it’s incredibly important nowadays that your products are readily available Wherever consumers are and in the future, no doubt There’ll be more sales channels and the consumers will be purchasing through and it’s you know Incredibly important that you as a retailer are able to surface your inventory through these channels and by being on marketplaces you get the advantage of being able to do that again at a relatively low cost and Probably more important than anything is you know shoppers really do prefer marketplaces I mean we did a survey last year with Telstra We surveyed one thousand one active online shoppers here in Australia just before Amazon Launched and we already found that You know marketplaces or shoppers first preference for buying online in this country in France of company websites and social media when you look at the traffic to To websites in Australia and that’s indicative of of this so which Marketplaces should you be focusing on? at the moment So we recently developed a report where we compared 16 of the top Marketplaces in Australia and globally on the basis of reach cost and the number of other metrics and including Amazon eBay Alibaba team all Etsy trade me and many others But for the sake of time, I’m going to focus on the ones that we here at Neto and our merchants are having a success Through we will be also sharing this Report with all webinar attendees if you are interested in more detail So firstly Amazon so Amazon is obviously the largest marketplace in the world Then third largest company in the world behind only Apple and Google and probably will be you know, the next a trillion dollar company They have over three hundred and ten active million active monthly customers and Currently are receiving around forty five million monthly visits here in Australia, and we’re seeing that steadily Grow with the various initiatives that they have to drive traffic to the Australian marketplace So Amazon has local marketplaces in ten countries and you need two registers to sell in each of those marketplaces Independently and you charge your cell a fee for selling in each of those marketplaces? independently of each other So for example of you you want to sell on Amazon us you would set up an Amazon seller central accounts in the US and the same for Australia and they are some differences between each marketplace including The category tree and the available categories to sell through Etc, etc So that’s an important I guess difference between Amazon and eBay where with eBay You actually create a single account and you can enlist two in a mountable eBay marketplaces So eBay I guess is the number one most visited retail site in Australia and has been for some time now It’s the fifth most visited web sites in the country as well a hit of Wikipedia in news.com today you they have around 12 million monthly visitors, which is approximately You know three times that of what Curt Amazon Australia is currently receiving There’s 40,000 Australian retailers selling on eBay Australia or at least there’s 40,000 eBay Australia stores an 80 of the top 100 retailers in in Australia are actually selling on EBay and that’s something I think that a lot of people don’t quite understand just yet. I think a lot of people still perceive Marketplaces and specifically eBay as being a place to buy second-hand goods That’s you know ultimately, we’re a bae came from but it’s very much changed in recent times to not be a place where you know, 90% of the items that are sold are brand new and are delivered by reputable Retailers, so no longer. Is it seen as a second-hand marketplace? They sort of offloaded that secondhand goods market to the likes of Gumtree, which is also owned by ebay like Amazon like I said before eBay, I’ve got more than the one site So they’ve actually got local sites in 30 countries but the big difference with eBay is that you have a single account that you can sell through all these sites with and I think probably bigger than any difference between Amazon and eBay is eBay is really about partnering with retailers to grow Them both on and off eBay and grow their brand leveraging the eBay platform So with eBay you’ve got a lot more control over your brand and your product listings than you might have with say Amazon Who ultimately is is a hybrid of a marketplace and an online retailer themselves? So Amazon are you know shipping goods a day? they purchase an inventory themselves and then they’re also acting as a marketplace where third-party sellers can list their inventory with their goal to offer Earths, you know largest selection So yeah, eBay is still Australia’s most favorite favorite marketplace. We’re definitely seeing that through the Neto platform is a significantly Greater number of transactions going through the eBay marketplace than Amazon for us at the moment But we are seeing Amazon steadily growing and no doubt in time and it might be a long time, you know Amazon will be up there competing with eBay in this country and therefore it’s really important that you as a retailer You know get in early and take advantage of having first mover advantage on Amazon because they are big benefits Which I’ll talk to you later about in terms of your history on Amazon The next marketplace and that we believe you should be focusing on at the moment Is that the catch of the day marketplace and so catch of the day was originally? Australia’s largest daily BL site so they would offer a small range of products at ridiculous prices It been evolved into a large online department store with a large distribution Facility that in fact all robotic down in Melbourne, and now it’s evolved into a hybrid Marketplace slash online retail operation much like Amazon again like Amazon They have their own loyalty program the catch Club and they’re seeing more and more retailers sell through the platform as well So we have some Retailers selling through through catch now they’re doing exceptionally well And it’s in those cases even their preferred sales channel So if you haven’t looked at catch as the marketplace opportunity for your business, it’s definitely one to consider So an answer to the question at which market place The answer is really, you know, go where your customers are So a recent Roy Morgan report found that nearly 14 million Australians aged to 14 plus visit online marketplaces in an average four weeks and all those marketplaces eBay is by far the The leading market place with almost, you know triple the visits of Amazon but with all of Amazon’s momentum and advertising like I said They are likely to catch up over time and we’ve seen that Historically in other countries that they’ve entered into so Canada and others and it does take them a little bit a while to get traction Set up their distribution network. They recently launched a new warehouse in Sydney and they’ll just continue and continue to see them grow So again important to to get on early So now let’s move to I guess the second part of the webinar We’ve covered why marketplaces in which marketplaces you should be focusing on at the moment Now let’s look at how you can really succeed on these various marketplaces. So first of all, Really important to choose the right products to sell through the various Marketplaces that you might sell through and now some products might be not might not be suited for certain Marketplaces, they might not even be accepted by those marketplaces as an example Amazon haven’t yet opened up all of the available categories that they have in under other countries here in Australia So it’s important I gives first need to understand what products you can sell through the marketplaces that you’re wanting to sell through We definitely find that Businesses that have unique products their own brand of products or importers and distribution distributors or people that have a very niche offering do exceptionally well on marketplaces, it’s really important to research and find a niche that sets you apart from your competition and to continue to continue to test new products and new ideas on marketplaces at the end of the day you typically only pay a Marketplace on the sale of an item outside of your your small listing and maybe monthly subscription fees So it’s a really great testing ground for new products and so it is a great way to research and test what sells There are really great tools out there that you can use to do this as well to find niches in the market one in particular Is called Terra peak so Terapeak allows you to research what other sellers are selling on marketplaces and through some artificial intelligence can even recommend Opportunities for you and your products on the likes of eBay. This is a really good idea, too to Understand, you know how much you should be charging for your products in relation to competitors the volume that you you will expect to sell before investing in purchasing or importing inventory The next thing to really focus on is the title of your product on marketplaces This is relevant for for most marketplaces as it has heavy weighting in a marketplace or search algorithm So Amazon has really strict guidelines on formatting the title of your product depending on the category that you sell on And will include a link in the show notes to these guidelines But the general format you can follow for Amazon and it’s probably a good format to follow Through to the likes of eBay and other marketplaces is the brand name first, then the the model of the product and then the products Ticks so an example would be here We’ve got the brand in a safety-first the model is visto and the product type or text is full wheel stroller And then a lot of sellers will append additional information to the end of the title to help describe The products and sell the products. It might also include Keywords that people might be searching so relevant key words, maybe reversible seat nubile and the color of the product Etc really important however to not keyword stuff your titles. So make sure that they still human Readable and if you’re selling on marketplaces like Amazon, in fact, you can you can embed your keywords rather and hidden search fields But our experience shows that human readable Relevant product titles are best and will help with your your search rankings on marketplaces Number three is to really use and take advantage of the bullet points fields on Amazon and then the attributes fields on the likes of eBay and other marketplaces and so farmers on You can see here. Here’s the format They suggest for what to include in each of the five bullet points that you have access to So the first thing is a general product description The next is materials and construction of the products the Nexxus details on the most important features two bullet points worth of details typically and then finally the dimensions of The products so in this example here of Bullet points for a hairdryer the bullet points describe both the key technical specifications of the hot hair dryer You know the wattage the heat and the speed settings and attachments as well as the benefits of these features So for example, the ceramic coated grill produces infrared heat So this is really important It’s not only important I guess in terms of a consumer Finding the information out that they need to make a purchase decision quickly. It’s also really important in terms of your search rankings So bullet points are reported to be weighted heavily in Amazon’s search ranking and then with attributes so, you know things like colour or size or Material it’s really important to have these specifics defined on your products and then feed through to market places like eBay Amazon and catch again by feeding through specifics You will improve your search ranking on market places You will also then be included in filters on Church Marketplace on Marketplace listing pages. So for example, if someone’s searching for a product and then wants to refine their search using filters of color or size Your products will actually appear for those filters when they use filters. So a faceted type search model and That’s really important to take advantage of so when I guess building out your database of products Make sure that in whichever platform you use You have got those specifics defined in text fields that you can pass through to your marketplaces of choice rather than just being Populated into your product description and amongst all your other texts. Ultimately if you can have those specifics Individually listed out You will be able to feed them through to the your marketplace as a choice and improve your your search rankings and can view conversion rates and I’m a forestry to optimize the formatting of your description which can lead to a greater conversion rate so use headers and bullet point lists and where possible keep your description too plain ticks So what we see from a lot of immature sellers or people just starting out is they like to stuff the description with images? You know bright colors interesting fonts and ultimately when you’re selling on a marketplace like Amazon They only accept a text description And so you have to then go redo your description for that marketplace. So to ensure that your description can be Leveraged across all of your sales channels keep it as simple as possible in plain text and rather Lintz there’s the design of your website Or the design of your email listing templates Control the look and feel of the description rather than the actual body of the description itself So the biggest tip I can I can give you in terms of setting up Your descriptions is keep them plain text if necessary use bullet points. And other than that just keep it keep it really simple It’s the content of your description that matters not how it looks and feels really Number five is you know take advantage of marketplace SEO. I’ve already mentioned keywords I’m so keywords are just as important on marketplaces as they are on the likes of Google especially for Amazon So choose the most accurate and precise keywords in your listing titles and your sub titles and your bullet points Include variations of keywords. So if you’re selling maybe shoes Use train and sneakers kicks As well as the the word shoes You never know what someone’s gonna be searching on and like I said in Amazon you can you can stick these keywords into their hidden Keywords field but it is important not to keyword stuff So if you seem to be just sticking random keywords into your product titles or winter your hidden search keyword field To drive traffic to your listings your listing can be penalized and in fact removed from the marketplace So I guess the most important points is, you know use variations, but make sure those variations are relevant to the specific products Next is really invest in your your imagery. So professional images sell more products It’s a fact you need to invest in professional photography All of you have the ability to do the photography yourself, make sure to invest in high quality Lighting and editing equipment. It’s not as simple as just using Images from your existing website or from your supplies website some marketplaces have very strict Requirements for for images. So for example on Amazon 80% 85% rather of the photo must be Occupied by the product itself. You kind of watermarks on the images You must have a white background. There must be no text on the images so these are all rules as They enforce eBay are starting to do the same and when you try to upload an image to these marketplaces That doesn’t meet their strict requirements. The listing will simply be Rejected or even worse it’ll you know be list within a few days later be taken down and you know You’ll lose the benefit of that Few days that you had it listed for so it’s really important to invest high-quality images a great tool that we recommend is pixie so P ixc You can just take some you know photos of your products with your iPhone or with a higher quality digital camera You can then upload them to pixie and then there will init them and deliver back to you Professionally edited product photos at a very very low cost so I would say don’t invest too much time in editing your own product images use a service like Pixie and focus your energy on rather growing your business but yeah key takeaways are uses many images as You can so eBay allows you to have 12 free photos per product Amazon 9 to take advantage of those product photo opportunities and ensure that you have very high quality images at least, you know, typically 600 plus pixels on either side to ensure that Customers get a really good view of your product cause does lead to much better conversion rates Where possible I think the next key Tip is to really take advantage of the fact that you can emphasize and grow your brand through some of these marketplaces Specifically eBay in fact, so email all about partnering with retailers and you know enabling them You know to grow their business and brand through the marketplace. So with eBay you can Purchase eBay store and there’s different versions of eBay store subscriptions that give you different levels of flexibility and control But ultimately with eBay you do have the opportunity to brand your store to look exactly like your own website For example your own offline branding and also to brand your individual this thing so the description components of your your listings and this is a really great way to Grow your brand in front of millions and millions of monthly users So this example here is an Edo customer lucky pits, and they’ve got an ebay featured store and it’s customized to look very much like their own website so that the Experience that the customer has will it be under the lucky paid website in store on eBay is very much the same Okay a little bit on pricing and pricing your your products for marketplaces, so I guess the first the first and most important point is to really understand your your pricing or more importantly your cost price so know exactly how much Each of your products is actually costing you. So that’s more than just you know, what the Supplier is charging. You you really need to take into account things like shipping packaging labor overhead Etc to store that product to understand its true cost once you’ve got that true cost you could then You know work out exactly what you’re gonna sell that products for and There’s great tools. Like I mentioned before Terapeak is a really good tool if you’re looking to do competitive Pricing where you’re going to price your products based on a lower and upper limits and what your competitors are charging? So this will tell you what they’re charging what they’re getting success Through and from that you can determine how much you want to charge yourself There’s other tools also that I’m gonna talk about in a second that can really help to automate that process so if you’ve got thousands and thousands of products and many competitors who are constantly changing pricing and you want to You know stay competitive they are tools that can automate that for you Which I’ll talk about in a second and the next point that’s really important is to ensure that you have Consistency across all of your your sales channel. So we we see a lot of Retailers make the mistake of charging a different price Through the different sales channel. So on their website, they will charge one price on a marketplace They’ll charge another price and install They’ll charge again a different price and ultimately what that leads to is Maybe a short term win but in the long term a really poor customer experience and nowadays The cost of acquiring a customer is so high. It’s critically important that you keep them long-term and so it’s really important that you provide a Consistent customer experience across all your sales channels and platforms like Neto can enable you to do that very simply and easily I mean it is a very important point to take Seriously a survey last year that we did found that you know 75% of is expect pricing to be the same across all sales channels And it doesn’t really have to be erased the bottom with marketplaces either So some people have the perception that if you sell on marketplaces You need to sell it for really really cheap and that’s simply not true in fact one of our neither customers is the highest seller for Their products on Amazon outselling the second best a seller of that same product twenty to one If their price point is actually higher than the nearest Competitor, so it’s not all about price. It’s about Customer experience. It’s about speed of delivery. It’s about your ranking on a search engine and in the marketplace It’s about the quality of your listing your warranty and ultimately your customer experience Okay, so I mentioned a tool just before Four dynamic repricing or for automating your pricing So that you don’t have to manually be updating your pricing when competitors change their pricing and one in particular That we recommend is a tool called street price, err. So what street price that will do like other? Automated pricing tools that it’ll look at the pricing of your products against your competitors on the various marketplaces and you will then set a Minimum and maximum price that you want to charge for your product or a threshold based on your cost price and it will automatically Reprice your products based on what competitors are charging for that same Product on the various marketplaces that you sell through completely Automating your pricing strategy. So these tools are really great Especially if you have a very large range of products and if you’re selling products that are highly competitive in the market I’m so have a look at street price. So they’ve got a website cardi and the team there are great to deal with Kevon next thing that we’ll talk about is seller ratings really important on all market places, especially Amazon and eBay So first of all how to get a good seller rating first most important is Consistently providing excellent service. So making sure that you You get back to customers quickly when they ask a question making sure that you ship products in a timely Manner making sure that your product descriptions are useful and accurate and provide the full Story making sure that you have really good warranties on your products These are all things that ultimately lead to a great customer experience and service and will ultimately lead to higher ratings from customers 3 importance that you don’t go out and Proactively ask your customers for reviews Especially if they’re Amazon customers is actually against Amazon’s policy. And so even you know slipping a piece of paper in your package is non-compliance and The more reviews your listing receives the more easily Amazon Will be able to categorize your listings and this is because reviewers tend to include relevant keywords in their reviews And the Amazon search algorithm prior to prioritizes listing with more Reviews and relevant keywords, whether they be positive or negative So it is it is a really important thing to be getting reviews and be getting positive reviews obviously on eBay It’s much the same your eBay seller rating is up there for everyone to see and it can drastically impact on your conversion rates and Also on your ranking within the eBay search engine Another reason why getting awesome seller reviews as importances, is that on? Amazon specifically it can help you to win the Amazon buy box, which I’m going to talk about now in fact so the buy box is something that we we get asked a lot about on Amazon one of the biggest differences between Amazon another mark places Is that unlike eBay where every product has got individual listings on Amazon a product? That has got multiple sellers will only have one listing and one buy button So what that ultimately means that if you you don’t own that buy button on Amazon So on this picture here, you don’t own the Add to Cart button on the right there then your chance of converting Sales is significantly lower. So winning the buy box is critically important For sellers because it’s only occupied by one seller at any point in time. So there’s five sellers for a single product So there’s five sellers that sell the exact same product. Only one seller will be assigned to the buy box and 82% of all sales on Amazon come through the buy box So the other 18 bussines are clicking on that other sellers on Amazon below there But more than likely they’re clicking on the Add to Cart button in the buyer box. So, how do you win? the Amazon Buy box. Well, the algorithm is obviously not public knowledge given that it’s so important, but there are a couple of Tips that are relevant and pretty much everything that we’ve been speaking about Today is relevant. But number one, I guess have competitive pricing So if you’re selling the same product at everyone else make sure that your pricing is competitive It doesn’t necessarily have to be the cheapest price that wins the buy box though Optimize your listing So the more customers that find you the more sales really sales You’ll get and the more chance you get a great more chance you have of getting great seller ratings But also buying a building rather a selling history so the more you sell your product the more important Amazon believed you to be as a seller of that product and Therefore you have a much greater challenge of winning the buy box So this is why it’s really important that you take advantage of getting on Amazon early get that seller history for a particular SKU Because in the long run, it’ll help you win the buy box If you are selling on Amazon of your new cell And you’ve got particular products you want to to feature and get selling history upon I would highly recommend Using Amazon’s advertising feature to advertise your your products Beyond, you know just them appearing in product listings on Amazon So, yeah Your seller history is really really important and not just fun Amazon and it’s also really important on eBay in terms of your search ratings So keeping your seller rating obviously is important. So delivering great customer service that also Determines your position in the buy box and then, you know really delivering on your deal So making sure that you get products out the door really really quickly That you provide tracking numbers back to Amazon as soon as you do that so that they can notify their customers that you have shipped the product And if you can take advantage of amazon fulfillment services So by using FBA you have a far greater chance of winning the buy box So the product is fulfilled by Amazon if the price is right if the seller rating is great the chances Are you will win the buy box? Position over someone that is fulfilling the goods themselves who has a poor seller rating and as maybe not got or even has the same competitive Pricing so that fulfillment piece is also incredibly important. So the buy box position does Differ from customer to customer as well So if I’m a customer buying in in New South Wales there might be a different seller occupying their buy box and then someone who’s maybe shopping in Queensland because that particular product is maybe located Closer to the Queensland buyer than the New South Wales buyer in that particular instance. So product location does also come in into Play as well Okay, so what is I guess The CICC the secret sauce to omni-channel retail success and well our our Belief is that it really does come down to a unified commerce Platform so a platform that enables you to sell everywhere and manage all of your back-office From a single integrated solution that ultimately enables you to deliver the best possible Customer experience and we believe that there’s four key pillars to a unified commerce solution and the first is a centralized inventory management and stock control and So when you ran out of stock on one Marketplace or in your online store or in your bricks and mortar store that it does adjust stock across all of your sales channels That you have centralized order management returns and refunds So when you make a sale through any of your sales channels Whether it be your online store through a marketplace or your bricks and mortar store that that order flows into a central water management solutions that returns Refunds and customer service and is just so much easier and the cost of of the Lauder’s again is so much lower That you have a platform that gives you a single customer view So when someone buys on eBay? Or if they buy and your bricks and mortar store your online store and they log in to the online account They can see all the sales from your various sales channels and more importantly for you as a business you have visibility of your customer across all of these sales channels giving you a 360-degree view of that customer allowing you to deliver a much better customer experience and finally wrapping that and layer of real-time Analytics and reporting so that you can respond in real-time to customer Needs these are the things that we have, Nido are focused on delivering as a platform in a single unified solution so a bit more about amnio and what we do so like I said with Neto Being a unified commerce solution. You can sell everywhere from a single integrated solution So you can sell I’m not online with Nino e-commerce. You can sell install with Neto point-of-sale you can sell on marketplaces like Amazon eBay And we’re soon to release our catch integration without channels module You can sell an app without with a mobile website or with our mobile native app. And if you’re a wholesaler or a business-to-business Operator we also have functionality specifically for that But what really makes us difference is the fact you can manage your back-office operations from one central solution So you’re purchasing your inventory management your stock take just stop adjustments your orders for the different sales challenge your customers Your payments your shipping labeling and logistics all from a single integrated solution that allows you to deliver that seamless customer experience Okay, so I mentioned at the start of this webinar that we would be providing a bit of an offer to everyone so I’ll just Click through to that now. So this is the offer and you should be able to see it. All there will also be emailing This to you after the webinar And so the offer is get on eBay or Amazon for free with Neto So your first three months of selling on? Amazon and eBay with our nido connect module will be free. So that’s around $150 of value and and then in addition to that Through Neto we are offering a six month free ebay featured store worth around Three hundred and forty-five dollars from eBay so through our relationship with eBay and we’ll be offering free ebay featured stores So with an ebay featured store You can brand the store to match the branding of your bricks-and-mortar presence or of your own online store and list all your products through the featured stores for people to purchase and having a featured stores or reduces your seller listing and Final value fees so there is a link to this offer that has been posted In the chat channel there if you’re interested in it Ok, so That’s all we were going to go through as part of the webinar today But I guess I’m available here now to answer any questions that you might actually have So someone’s just asking there could you provide some more information on the wholesale or b2b option? So we’re seeing this real trend Towards wholesalers or traditional business-to-business Operations creating retail operations and selling through marketplaces either under a different brand which you can do with Neto so you can have a webstore In one brand and your marketplace is under a different brand and that’s a real trend that we’re seeing but in terms of specific Wholesale functionality. We do have a bunch of wholesale features built into our platform So for example most wholesalers don’t want customers to be able to see pricing without first logging in And then they want different customers or different customer groups to have different pricing depending on maybe the volume of products that they’re purchasing So these are things that are supported by our platform. You can have a login to view Pricing feature. We also support price groups so you can have different pricing for different Customer groups and then you can assign customers To different groups. You can also lock down content on your new web store to specific customer groups as well So if they specific content, whether it be a category of products or whether it be a Content page You can lock that down as well. We do support Purchasing on account which is important for wholesale businesses. So, you know with terms so buy now and pay in 30 days or Or buy now and pay in seven days And account statements to go with that as well where the system will automatically remind customers to pay the outstanding account through your online portal But a list of all wholesale related features is available on our website otherwise always just pick up the phone and give our sales team a call and they can walk you through the specific functions for your business So if you’re an existing Nena customer a few people asking can we get the eBay featured store deal you can yes So if you don’t currently have an eBay account With eBay then this is applicable for all new to eBay merchants So if you’re new to eBay and you’re neither customer you will have access to that feature and that offer There are other benefits of being an Ito Merchant with eBay and things like being able to have your seller limits reduced or removed When you start on eBay so typically eBay Enforced number of limits on new sellers to protect their marketplace as a kneeler merchant we can help get those seller limits reduced or removed For you to speak to our support team There’s a couple of questions here that are specific to you and your business So those that are specific rather than me answer them in a public forum. I’ll get an email sent out to you after the webinar So a question here you mentioned SEO being important for your product pages, how about your home page? And so yes, obviously, your home page is one of the most important pages on your own website not as relevant to a marketplace But on your own website, very important And so yes, it’s really important to identify the keywords that best describe your business and they’re going to drive traffic to your business And ensuring them ensuring that those keywords are Entwined in your home to the page description that they are leveraged in your home page meta title And description and that you’re pointing, you know relevant traffic related to those keywords to your home page as well So really important obviously for your own website not just for your product listings or for your home page rather In terms of how long that offer last so we’ve locked in that offer for the next month or so with eBay and so I believe it it runs until the End of of September at this stage Any other questions that I can answer relay to marketplaces specifically so eBay Amazon or or capture that I don’t see any other questions in there at the moment in the question console Probably really important to note that we’ll be releasing over the next couple of weeks our latest Amazon integration. It’s something we’ve been working on since December last year, so around You know, nine months of developments has gone into this new Amazon Australia integration This new integration will allow you to create new products On Amazon, so currently how our Amazon integration works is you can link your Neto inventory or your products to Amazon But you have to create them on Amazon in the first place. I mean you have to get them registered Officially with Amazon on the Amazon Marketplace We’ve been working closely with Amazon to create a tool that allows you to do all that from within Neto Negating the need for you to log in to Amazon at all so you’ll be able to simply tick a box and Neto and have need to create the product on Amazon when a sale happens on Amazon that sale will then flow back into an Edo control panel for fulfillment much like our eBay integration works today The same level of integration will then be launched with the catch of the day Marketplace? Next which is currently in the works as well. So Amazon full-blown Integration is is currently in final testing and will be released very soon And we we understand there’s a a big pants up demand for that. So we’re excited to be able to release that the catch today Marketplace integrations being worked on at the moment We don’t like to give exact deadlines because depending on testing they can blow out but we expect within the next one to two months for the catch integration to be released so that will include Product listing on catch of the day as well as order management and inventory syncing Good question Can the main image on your website be different to the image that you use on a marketplace and the answer is yes So you can map whichever image you want to use as the main image on a marketplace – you’re neither back-end that is the case for all the marketplaces that we reintegrate with In regards to inventory syncing, is it automated Yes, so when you sell a product on ebay, for example, if you’re selling on eBay catch Amazon and you have your own web store with Neto When you sell a product on one of those marketplaces It will Deprecated your stock across all the other marketplaces as soon as that order gets created in neo so it will automatically sync your stock For you, you can also put stock buffers in place. And so that you don’t oversell if you’re concerned about over selling so two people buy You know near the same time on on two different marketplaces by having a buffer in a place. You can negate that negative customer experience With shipping, yes, we do support integrated shipping with these marketplaces So when you make a sale on Amazon or Ebay or through your Web Store that sale come into the backend of miso And then you can print your shipping label for one of our supported carriers. So we support Australia Post TNT Fast way careers, please toll sindelle, you know over 15 carriers With Neto you can then print your shipping labels and nido it’ll manifest it with the carrier and it’ll send the tracking number back to the Marketplace to notify them that you’ve shipped the product. There’s no need to use third-party shipping software when using the needle platform Just question about other shopping carts So yeah We actually do support log or soon going to be releasing support for a number of other shopping cart solutions that exist out there so if you’re already using Another shopping cart and you don’t want to get rid of your existing website. And so for example, you might be using say Shopify Which is a simple solution for small online stores? You could keep that website front-end and you can integrate it into nice Oh and Neto can do all of your backend order management inventory shipping and marketplace management So we’ll be releasing our full-blown integration for other shopping carts over the next month or so You can speak to our sales team about that if you’re interested for more detail And that allow you to keep your front end webshop that you’ve maybe invested in over time Without having to switch that to need those fronts in webstore So it’s completely up to you whether you use nito’s front in webstore or whether you continue to use your own cart we’re fully flexible in that regard and believe that being agnostic to the sales channel is what’s important, so Something to asking the question, you know, is there an optimal amount of products to list Amazon or Ebay and it’s a really good question And there’s a bit of consumer psychology involved in this What we find most of our retailers do is they only list a small percentage of their inventory to those marketplaces? Given the fact that our system can automatically maintain stock levels I mean this gives the perception that you may be running low on stock and great urgent urgent from a buyer’s perspective So for example if you’ve got a thousand of a particular SKU in stock You might want to only send Five up to a particular marketplace that five will show as five available on the marketplace and it might create some more urgency from a consumer side rather than if you had a thousand say showing a stock on the flip on the flip side of that you might have some of this wanting to buy a thousand of your Product and won’t be able to do so if you don’t list your full inventory So I think this is dependent on the types of products that you are selling But we do see a lot of our our reads Especially those that sell high value items only pass through a small quantity of what they actually have available to sell to improve their sales conversion rates a good question around promotion pricing So if I run a promotion on my webstore that promotion price then be syndicated across all my sales channels and the answer With Neto the answer is yes. So if you select To have whatever your available store prices be your price across all marketplaces and then when the product goes on promotion in your webstore that promotion price will flow through if you choose to the Marketplace of choice you don’t have to have that feature turned on there. You can choose to have marketplace specific pricing and map your price levels the Neto – your different marketplaces, like I said earlier in this presentation though It really isn’t a good customer experience to find your product at different price points across the internet or even offline so we wouldn’t suggest doing this unless you’re using a different brand on a Particular marketplace, which is something you can do with our platform So you might have one brand represents it as your webstore and then a different brand represents it as your marketplace store A question about would there be an optimal number of SKUs? Listed so in SKU as a stock keeping unit sits an individual product. And for those that don’t know There isn’t really an optimal number of SKUs. I would say list everything that you have Dependents, obviously on the seller plan that you have with the various marketplaces Typically, if you’re on the right plan, it’s not going to cost you anything to list your products And so I would say take advantage of that and list everything you’re spreading a much wider net for someone to find your inventory especially on Amazon where you pay a set fee per month and unlimited listings that Can be different with eBay where you do app listing fees, but I would say You know put everything on and then dependent on what sells maybe refined from there but ultimately you’re spreading a while and it’s a much better chance of being found on the marketplace and People do you know find one this thing and then drill into your store to find the rest of them in terms of the customer? Journey, so the more I guess spokes you have in the wheel the better chance. Someone is a finding you Any other questions specifically that I can answer Like I said, and we will be sending out our marketplace reports To all the 10:00 news after the webinar. So have a read of that. There’s some really useful information in that report Not just about the marketplace that I mentioned today but others as well If you haven’t had a look at eBay or Amazon yet. I strongly suggest having it looked like I said, you know these two marketplaces Specifically are delivering exceptional results for our customers and with Amazon There’s still a really good opportunity to gain a first mover advantage given that it’s so new in the Australian market place and your seller history does have a very big impact on your seller ranking and your your Your opportunity to win the buy box on Amazon which like I said 82% of all Amazon purchases do go through the buy box That’s an important thing to win Just a reminder about street price or as well so street price is the dynamic repricing engine that I mentioned Before it can automatically price your products dependent on your competitors Really handy, if you’re selling products that are sold by a number of other merchants for your own brand products, obviously, not that relevant And another question there around invoicing and custom invoicing and You know which invoice the customer gets and from who So it’s dependent on the marketplace really? So if you’re selling through through eBay For example you our system will automatically send out an invoice to the customer with your branding Messaging etc With the likes of Amazon and catch the day they’ll receive an invoice from those marketplaces themselves and the reason being that The consumers actually paying Amazon In those instances Amazon and catch whereas with eBay the consumers paying You so you define the payment options? They pay your PayPal account specifically, for example They’ll pay you by direct deposit specifically and you’ll invoice the customer. Whereas with eBay. Sorry with Amazon and catch Those entities are the ones invoicing the customer and therefore they’ll receive the invoice from those entities And so they will be branded Amazon or they’ll be branded catch It’s really important again to note that with Amazon Amazon owns the customer. It’s not a big difference between eBay and Amazon Amazon owned the customer. You cannot email that customer directly? You cannot message that customer directly and you cannot send messaging whether it be you know, a flyout otherwise in the package with the goods You must message the customer through Amazon’s messaging center So they’re very strict about that and they don’t actually provide you with the customers email address They provide you with an encoded email address that routes the email back to the customer So don’t try trick them because they’ve got lots of smarts around that and will promptly ban your account Just a question there around sharing this presentation with attendees I mean sure we we will do that after the webinar as well. Just give us a few hours to do so Okay, so no more questions coming through but obviously if you have any questions just pick up the phone and give us a call we’re always here to help and answer any questions that you might have about adding a new sales channel to your nido store just to reminder that in a couple of Weeks time. We will be launching our full-blown Amazon integration We already have an integration but this is our new fully featured integration that I’m talking to you about So it’s important to get on board now and get ready and gift your products list of the meters that you can sync them across To Amazon when that’s good to go catch the day We’ll also be coming out very soon to so so another great opportunity to grow revenue for your business So, thanks very much For joining me today Hopefully you learned something And like I said, we’ll be sharing all this material with you afterwards. So If you’ve missed any of it, you can always read up on it later. So again, thanks very much Have a great day and good luck moving into the Christmas selling season not too long away, believe it or not, which is scary But yep, thanks guys Cheers

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