Online Business Marketing Strategy For The Holidays – 5 Must-Dos
Articles,  Blog

Online Business Marketing Strategy For The Holidays – 5 Must-Dos


Are you prepared for the biggest
online holiday sale season to date? Online merchants with a bulletproof
marketing strategy stand to win big. Here at Vertical Rail, we’ve been preparing our clients to rise above the competition
and get the results that they want this season. So, here are five tips to make sure that
you cross the Q4 finish line in glory. Make accommodations for
increased costs and competition while marketing your products in quarter four. Assess past historical trends on a product by product basis and optimize for future product inclusions. Offer specials such as free shipping for early holidays such as Black Friday and Thanksgiving. Different types of customers use different types of engines to find what they are looking for. So, you want to place yourself in as many of those as possible. Then you want to optimize your products so that you can be found for the keywords they are searching for. On top of that you want to allocate enough budget make room for a seasonal CPC increases so you aren’t left behind competitors. Policies in compliance. Make sure that your up to date with
all the current policies of the engines in the marketplace never submit images that have graphics,
watermarks, or language in them. The pricing that is submitted in
your data feed has to correspond perfectly with the pricing on
your page. And make sure that you’re not using any
unauthorized language including health or medical claims or things like
free shipping in the language of your product datafeed.
Take care the content on any website and take care of the content that’s in your datafeed. Now, when you optimize for those pieces you want to pay attention to the product, the audience, and
the application. How’s the product used, who uses the product, and what is the product. Get a second opinion I’ve been e-commerce professional
audit all your accounts make sure they’re bullet proof. Those are five tips for success this
holiday season Do you have a tip you’d like to share? We’d
love to hear from you. And, as always you can request a free e-commerce audit
from us at verticalrail.com

4 Comments

  • Vertical Rail

    5 Tips to Increase eCommerce Profit this Holiday Season & Q4

    Is your Ecommerce business prepared for the biggest online Holiday sales season in History? Q4 is a dynamic and challenging time for online merchants and proper preparation is crucial.

    Online merchants with bullet-proof marketing strategies stand to win big.

     5 Tips to Increase eCommerce Profit this Holiday Season & Q4

  • Vertical Rail

    eCommerce Holiday Readiness through 5 essential must-dos'. Where Shopping Feed Optimization, SEO, Adwords, PPC and a complete web retailer marketing strategy to bring it together.

  • Vertical Rail

    How To Optimize Your eCommerce Business For Christmas & Q4 How To Optimize Your eCommerce Business For Christmas & Q4 … #SEO #SEM #ShoppingFeed #PPC #CPC #CSE #Holiday #Marketing

  • Vertical Rail

    Summer is almost here so you know what that means?! Merchants & #ecommerce Marketers Get ready for Christmas! Video: Online Business Marketing Strategy For The Holidays – 5 Must-Dos

Leave a Reply

Your email address will not be published. Required fields are marked *