Oracle is destined to beat Amazon at cloud database: Larry Ellison
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Oracle is destined to beat Amazon at cloud database: Larry Ellison


LONG. MARIA: BUT FIRST, ONE OF SILICON VALLEY’S BIGGEST GIANTS, HE’S BEEN CALLED THE GODFATHER OF TECHNOLOGY, THE IRON MAN OF BUSINESS, ORACLE EXECUTIVE CHAIRMAN LARRY ELLISON IN IN THE EXCLUSIVE INTERVIEW. SO, LARRY, LET ME TURN TO YOU, YOU’RE A STATESMAN IN THE INDUSTRY, OBVIOUSLY, YOU’VE BEEN AROUND A LONG TIME AND HAVE WATCHED SMALL COMPANIES BECOME BIG COMPANIES, TRY COMPETE WITH YOU. — TRY TO COMPETE WITH YOU. ASSESS INDUSTRY, WHAT STRIKES YOU MOST ABOUT WHAT YOU’VE SEEN OVER THE LAST SEVERAL YEARS?>>SOMETIMES I LIKEN THE COMPUTER INDUSTRY TO THE FASHION INDUSTRY, THAT CERTAIN BRANDS GET VERY, VERY POPULAR. IBM, WHEN I FIRST CAME INTO THE INDUSTRY, WAS THE ULTIMATE BRAND. IT WAS NOT A COMPANY AGAINST WHOM YOU WOULD COMPETE, IT WAS AN ENVIRONMENT IN WHICH YOU WOULD COMPETE. AMAZON NOW IS KIND OF THE NUMBER THE ONE BRAND IN INFRASTRUCTURE CLOUD COMPUTING. LET ME TELL YOU AN INTERESTING FACT. AMAZON DOES NOT USE AWS TO RUN THEIR BUSINESS. AMAZON RUNS THEIR ENTIRE BUSINESS ON TOP OF ORACLE, ON TOP OF ORACLE DATABASE. THEY HAVE BEEN UNABLE TO MIGRATE TO AWS. BECAUSE IT’S NOT GOOD ENOUGH. NOW, I KEEP SAYING THIS, AND BECAUSE THEY JUST SPENT ANOTHER $50 MILLION WITH US LAST YEAR BUYING STILL MORE ORACLE DATABASE. I KEEP SAYING THIS, SAYING, WELL, MAYBE OUR DATABASE IS BETTER THAN AMAZON’S DATABASES? WHY ELSE WOULD AMAZON KEEP BUYING OUR DATABASE? THEY LAST YEAR BRAVELY SAID THEY’RE SICK OF THESE COMMENTS OF MINE, AND THEY’RE GOING TO MOVE OFF OF ORACLE BY 020. GUESS WHAT? — 2020? THEY JUST MOVED A BUNCH OF THEIR WAREHOUSES OFF OF ORACLE, AND GUESS WHAT HAPPENED? I’LL SEND YOU A COPY OF AMAZON’S INTERNAL MEMO. THEY WENT DOWN, IT FAILED, THEY HAD A HUGE OUT AN. AND THEY SAID IF THEY’D STAYED WITH THE ORACLE DATABASE, THIS WOULDN’T HAVE HAPPENED. THE ORACLE DATABASE MANAGES MOST OF THE WORLD’S DATA TODAY, TEN YEARS AGO. NOTHING HAS CHANGED. ALL OF WORLD’S IMPORTANT, VALUABLE DATA IS IN AN ORACLE DATA A BASE. AMAZON WON’T USE ITS OWN DATABASES TO RUN ITS BUSINESS. SO OUR JOB, SO WHAT HAVE WE DONE WRONG, OKAY? SO, OKAY, IF YOU GUYS ARE SO GREAT, WHAT HAVE YOU DONE WRONG? WELL, WE DIDN’T GET OUR DATABASE TO CLOUD QUICKLY ENOUGH. SO IF YOU WANTED A CLOUD DATABASE, YOU HAD TO GO TO AMAZON FOR A DATABASE, AND THEN YOU’RE ABLE TO GO TO MICROSOFT FOR A DATABASE. IT TOOK US A WHILE FOR US TO BUILD A SECURE CLOUD. IT’S REALLY HARD TO BUILD A SECURE CLOUD. IT TOOK US A WHILE. WE THINK WE’RE THERE NOW. WE HAVE BY FAR AND AWAY THE BEST DATABASE IN WORLD. NOTHING’S CLOSE. WE SHOW A SERIES OF BENCHMARKS WHERE WE’RE TEN TIMES PASTOR HAND AMAZON. MORE IMPORTANTLY, WE’RE TEN TIMES CHEAPER TO RUN THE SAME EXACT THING THAN AMAZON ON OUR DATABASE. SO IF IF YOU WANT ALL THAT SECURITY AND RELIABILITY, YOU HAVE TO BE WILLING TO SPEND LESS. THAT’S WHAT WE’VE SHOWN IN A SERIES OF BENCHMARKS. EVEN AMAZON CAN’T MOVE. MARIA: THAT’S INCREDIBLE, THE FACT THAT THEY’RE A CUSTOMER, AND YOU CONTINUE TO POKE THEM, TO MAKE — BECAUSE THEY’RE TRYING TO GET AT YOUR MARKET SHARE IN ONE AREA, AND YET THEY’RE ON YOUR DATABASE PLATFORM.>>PEOPLE SAY ORACLE HAS NO CHANCE, AMAZON’S GOING TO DOMINATE EVERYTHING. YOU’D THINK ONE OF THE EARLY CUSTOMERS AT AMAZON WOULD MOVE, HOW ABOUT AMAZON? MARIA: HOW TO YOU KEEP THAT LEADING POSITION?>>WELL, WE THINK WE HAVE, I DON’T KNOW, 10-20 YEAR LEAD ON AMAZON IN DATABASES. LET ME PROVE IT. ANOTHER THING, AMAZON USES ORACLE, NOT AMAZON. AMAZON’S TRANSPROCESSING DATA THAT BASE IS CALLED AURORA. AURORA IS AN OPEN SOURCE DATABASE. THEY JUST PICKED UP AND THEY CLOSE SOURCED ON AMAZON, THEY DIDN’T WRITE IT. THEY DIDN’T WRITE ANY OF IT. THEY MADE IT AVAILABLE ON THEIR CLOUD. WELL, SO WHO OWNS AURORA? WHO DROPS AURORA? THAT WOULD BE ORACLE. IT’S CALLED MY SEQUEL. THAT’S OUR SMALL OPEN SOURCE DATABASE THAT THEY CLAIM IS THEIR BIG TRANSACTION PROCESSING TATA BASE THAT’S GOING TO — DATABASE THAT’S GOING TO REPLACE ORACLE. IT’S JUST PREPOSTEROUS. YOU KNOW? AMAZON DIDN’T EVEN DEVELOP THE AMAZON DATABASE. IT’S JUST A CHUNK OF OPEN SOURCE THAT WE ARE RESPONSIBLE FOR CALLED MY SEQUEL. MY SEQUEL DOES NOT COMPARE WITH THE ORACLE DATABASE. THERE’S A REASON AMAZON USES ORACLE. YOU KNOW WHO ELSE USES ORACLE? IS ANOTHER COMPANY THAT HATES US, SAP USES ORACLE EVERYWHERE. SAP TEN YEARS AGO SAID I HATE ORACLE, I’M GETTING OFF OF ORACLE, I CAN’T STAND THESE GUYS, ESPECIALLY THIS GUY THAT GOES ON TV AND MAKES FUN OF US. [LAUGHTER] BECAUSE WE HAVE GREAT NEW DATABASE CALLED HANNAH. IT’S AWESOME. WELL, THEY HAVE ALL OF THESE CLOUD SERVICES, YOU KNOW? THEY HAVE SUCCESS FACTORS. DOES IT RUN ON HAN THAT? OH, NO, IT RUNS ON ORACLE. 95, 98% OF EVERYTHING SAP DOES RUNS ON ORACLE. A DECADE LATER THEY STILL USE ORACLE, CAN’T GET TO HANNAH. THE ORACLE DATABASE BEAT IBM IN THE DATABASE BUSINESS, BEAT MICROSOFT IN THE DATABASE BUSINESS. WE’VE BEEN IN THIS BUSINESS FOR 20 YEARS CONSTANTLY MAKING OUR DATABASE BETTER. NOW IT’S THE WORLD’S FIRST AUTONOMOUS SYSTEM. ALL OF SAP’S LARGE CUSTOMERS, THE E.U. ACTUALLY DID A STUDY WHAT PERCENTAGE OF THE TOP HUNDRED SAP CUSTOMERS IN EUROPE, HOW MANY OF THEM RUN THE ORACLE DATABASE. ONLY 99. [LAUGHTER] ONE ACTUALLY RAN IBM. SO WE ONLY HAVE 99 OF 100. ALL OF THEIR CLOUD SERVICES WHETHER IT’S SUCCESS FACTORS, ARIBA, ALL OF THESE PEOPLE THEY’VE BEEN TRYING TO GET OFF OF ORACLE FOR A DECADE STILL ALL RUN ORACLE. ORACLE’S JUST A MUCH BETTER DATABASE THAN ANYONE ELSE HAS. SASHA NO DELLA WAS ASKED IF I COULD HAVE ANY PIECE OF SOFTWARE IN WORLD, WHAT WOULD IT BE, AND HE SAID THE ORACLE DATABASE. BECAUSE IT’S THE INFORMATION AGE, AND ALL WORLD’S VALUABLE INFORMATION IS STORED IN AN ORACLE DATABASE. MARIA: CAN YOU TELL ME BACK AND TELL ME — TAKE ME BACK AND TELL ME HOW YOU’VE DONE THIS? YOU’RE THE GODFATHER OF TECHNOLOGY. YOU’RE STILL COMING UP WITH ALL THESE INFO VEGAS, AND I CAN SEE HOW PASSIONATE YOU ARE, YOU’RE BEATING EVERYBODY, AND YOU CAME FROM SUCH HUMBLE BEGINNINGS. GREW UP ON SOUTH SIDE OF CHICAGO, DROPPED OUT OF COLLEGE, NOW YOU HAVE COLLECTIONS OF CARS, JETS, PRIVATE HOMES, OWNING THE ISLAND OF LANAI. TELL ME HOW YOU DID IT.>>I HAD ALL THE DISADVANTAGES NECESSARY FOR SUCCESS, YOU KNOW? WHEN YOU’RE RAISED ON SOUTH SIDE OF CHICAGO, YOU PROBABLY WANT TO MOVE SOMEPLACE NICER. AND I THINK BE IT DOESN’T KILL YA, IT MAKES YOU STRONGER. SO I’VE ALWAYS BEEN VERY AMBITIOUS, I’VE ALWAYS BEEN VERY CURIOUS. I, YOU KNOW, MOVED TO SILICON VALLEY RIGHT AFTER I DROPPED OUT OF COLLEGE, YOU KNOW, GOT A JOB AS A COMPUTER PROGRAMMER, I LEARNED HOW TO PROGRAM WHEN I WAS IN COLUMN, AND I GOT A JOB AND BUMMED AROUND AT YOSEMITE VALLEY TEACHING ROCK CLIMBING AND LEADING RIVER TRIPS DURING MY EARLY 20s. BUT THE WAY I SUPPORTED MYSELF WAS AS A COMPUTER PROGRAMMER. AND I GOT INVOLVED WITH MORE AND MORE INTERESTING AND COMPLICATED COMPUTER PROJECTS AND DECIDED TO START MY OWN COMPANY. MARIA: AND THEN? IT GREW AND GREW AND GREW, AND YOU’RE COMPETITIVE.>>YEAH. WELL, MY ORIGINAL GOAL WAS TO BUILD A COMPANY OF 50 PEOPLE, PEOPLE I ENJOYED GOING TO WORK WITH EVERY DAY AND PEOPLE THAT I RESPECTED AND ENJOYED WORKING WITH EVERY DAY. IT GOT TO BE A LITTLE BIGGER THAN THAT. WE HAVE 150,000 PEOPLE INSIDE COMPANY NOW. MARIA: AND YOU’VE GOT 440,000 CUSTOMERS, 145 COUNTRIES. WHERE DO YOU GO FROM HERE?>>WELL, WE WANT TO MAKE SURE WE BEAT AMAZON IN CLOUD DATABASE. [LAUGHTER] MARIA: IT’S FUNNY TO O’HARE YOU SAY THAT. VERY SIMPLE.>>VERY SIMPLE. JUST LIKE PLAYING BASKETBALL. YOU KNOW, IF YOU’RE PLAYING BASKETBALL, YOU WANT TO BEAT THE WARRIORS. YOU WANT TO WIN THE CHAMPIONSHIP. SO OUR JOB, WE HAVE THE BEST DATABASE IN THE WORLD, WE’VE GOT

100 Comments

  • Compete Outside the Box

    *********************************Innovation – 5 Steps to End Conventional Thinking (2019) https://www.youtube.com/watch?v=MIeV5TgPzjw&t=35s

  • Zakaria Boumediane

    My company has decided to ditch every single Oracle product because of the shady licensing practices, most notably with Java. MySQL being hawked by Oracle is no coincidence, it drew too many project and was free.

  • Djelari Ghana

    maybe but why pay for two providers when you can have one that does database fairly well like Azure, AWS and GCP? won't happen. money talks and corporations are cheap as hell to keep the shareholders and board happy with more money they can spend. this is just a positive affirmation. won't happen.

  • محمود صبري - Mahmoud Sabri

    You're far behind AWS in cloud, Larry, and you know – you'll lose this competition, because you simply came too late.

  • m77ast

    Sorry mate S4 Hana is the future of SAP. Please don’t talk about the Germans. That thing is so fast and accurate. Companies no longer need Business warehousing like they did when using Oracle. This mans pride is going to be the end of him. Well he is a bitter, jealous salesman.

  • Charlie Mopps

    What a joke… Oracle customers are tripping over themselves to get away. They're the biggest pariah in the industry.

  • Nick S

    incredibly good spin, lot's of his comments are playing with context. Aurora is MySQL and Postgres. Oracle bought MySQL – that's why he's saying is Oracle. Aurora is 90% about the wide-bandwidth, very lowly contended highly resilient network fabric underlying the actual dbs.

    That's how you'd like to run an enterprise database service. Oracle has all that in their entire product offering too. But not so easy to do on the cloud – multi region replication, failover.

    Amazon can because they now operate quite a few intercontinental tier 1 network links, one of them being the only pan-pacific US-AUS sub cable. He doesn't mention this obviously.

  • dilip rathore

    What he is not saying is that Oracle exists only in OLTP space. That is not where the future of database lies. What has Oracle got for in memory databases, no SQL database etc ?

  • Raf D'Naah

    Oracle software is the best in quality…and you know, good things aren't cheap and cheap things may not be good. People are looking for cheaper computing and software alternatives. This is the truth. If Oracle lowers its prices, everyone will be switching back to Oracle.

  • Dreux Donelan

    Big whoop. $50 million in database usage? That's a blip. The reason they haven't moved off is likely because to save that $50 mill, it's not worth it, if you can instead put those resources to work in the $10 billion AWS business. Bezos laughs at this clown.

  • Shantanu Shekhar's June rft

    Aurora is a horizontal scaling of both MySQL and PostgreSQL. Most companies are replacing Oracle with Postgres and not MySQL

  • Mike Hoyman

    Oracle's DbaaS is superior to AWS today. Although AWS is the leader and has more IaaS type offerings Oracle IaaS is legit, better then Azure and for core IaaS services better then AWS. They need to improve their marketing. Like take out super bowl commericals

  • laurejon

    I for one would not like to be the CIO sitting in front of the board explaining our recent security incident that had millions of our clients financial details scattered across the internet because we thought open source economies came before our clients security and data integrity.

    Oracle is a name that we will trust in the business for a very very long time to come.

  • Taerik Berry

    The only reason they're cheaper than Amazon database is because they upcharge on licensing if you run Oracle in anything other than Oracle Cloud.

  • HTHAMMACK1

    Larry, you aren't even within screaming distance of Microsoft and Amazon. Who are you kidding, other than yourself? In fact, you're in decline and losing customers.

    https://www.zdnet.com/article/top-cloud-providers-2018-how-aws-microsoft-google-ibm-oracle-alibaba-stack-up/

    That was as of December.

  • Gordon Myers

    Listening to Larry Ellison talk about Oracle is a lot like listening to Donald Trump talk about his election win. Constantly rehashing the past and completely oblivious to the future. AWS has already killed his database business; he just doesn't see it yet.

  • Ramana Indugula

    As a CEO, I understand Larry's sentiment and statement to stay positive and potential to use Oracle's years of experience in the databases space. But when the rubber meets the road, when new technologies are rolled out by Oracle, they are so buggy. Think about their cloud implementation for applications, BI in the Cloud for example. I am not sure if customers are as satisfied as they were promised. Customer Support is terrible. Oracle databases experience is totally different story though.

  • m t

    The problem with Oracle is the fact that they make migration away extremely difficult. It's not that they are better, they trap clients to their product. His comments on MySQL makes Monty throw up. Oracle didn't write MySQL they bought it and made it private. Use MariaDB instead.

  • jrs89

    Who cares if the Oracle is technologically superior? Customers don't want to deal with Oracle and Deloitte. They're a hassle.

    No one asks for the best database. They ask for the best overall solution for their needs. Amazon and Microsoft have met those needs.

  • Manuel Amunategui

    One of my vids on this topic:
    Oracle Layoffs – Will Tomorrow's Database Will Be Online Only?
    https://youtu.be/L7d-6pEEr6k

  • Jon Jon

    Oracle is very out of touch with its customers, most hate the company and hate the salespeople who beat their customers up for more money. Its the most expensive database product out there, and for analytical big data warehousing ( meaning fact and dimensions ) most are replacing their overpriced Oracle license with free Hadoop and moving their star schemas over. The other option is the columnar database for star/snowflake type analytical schemas which usually don't even use indexes on the keys since they are bringing back usually more than 7% of the table's data. If Larry could wake up and realize Oracle has become the IBM it sought to replace in the 80s, that beats up their customers instead of treating them like gold Oracle could still remain on top. Most are getting rid of Oracle for their analytical BI projects and replacing it with anything to avoid the overblown absurdly overpriced license. Larry not even IBM treats their customers as badly as you do! Instead of squeezing your customers you should consider how you can compete with Hadoop, Spark, Redshift and AWS's offering cause AWS that invented the cloud computing automation by publicizing a Facebook like front end on a traditional ISP method of bringing up a cloud server is eating you a$$. I have worked with Oracle products for more than 25 years, and every time I go to an Oracle shop I have to hear how much all the managers hate the company and will do almost anything to replace the totally overpriced and bloated Oracle database.

  • Pr1celess Path

    Shame on Larry to pay to pitch commercial on Fox. Larry defending Oracle popularity sounds just like Trump defending his inauguration turn out. Count how many times he claims his database is the best. If it's whole food you don't need to say it's Organic – if you're a genius you don't need to tell people you are.

  • Dustin Brimberry

    This guy is an arrogant clown. Makes me sick to see the arrogance of this man. Amazon will crush him because he is deranged and is too focused on Amazon and not his own business. He is also lying about most of the things he is saying but this reporter is not tech savy and has no idea he is blowing smoke up her butt. This guy makes me sick to watch, such arrogance.

  • Bill Barret

    Technology is more fun if you play it like sports. A network is more interesting if you treat it like a kingdom.

  • Robert H

    Amazon – from online bookseller to 800,000 pound cloud provider gorilla. Oracle – still making the same crappy database engine for 20 years. Ellison only wishes Oracle were like Amazon.

  • Ken chain

    Terrible CEO and Horrible company .,.. contracting for then was like working for Simon Legree, but Muchhhhhh more sexist.

  • Threelly AI

    A normal conversation
    https://chrome.google.com/webstore/detail/threelly-ai-for-youtube/dfohlnjmjiipcppekkbhbabjbnikkibo

  • Shamil Saleem

    Oracle History:
    1980's : hate hate hate IBM
    1990's : hate hate hate Microsoft
    2000's : hate hate hate SAP
    2010's : hate hate hate Amazon

    Larry is full of Hate and Arrogance

  • matrox

    US. Traitor/Treasonist Jeff Bezo owns Amazon, Whole Food Stores as as well as the Treasonous Wash. Post Newspaper that has been printing obstructionist FBI and CIA leaks in an effort to remove Trump from office. So Bezo was also in involved in a coup to overthrow a US President.

  • north2kohala

    Apparently not. In June 2019
    Oracle had to team up with Microsoft to get cloud. I hope the ghost of Paul Allen is laughing at Larry.

  • Charl Tintinger

    Everyone hates Oracle. Larger legal team than engineering teams. Ask anyone who has run BIG organisations that run with Oracle, they know why. The only thing that matters to them is £££. Its not about a partnership and that is why companies like Oracle, IBM etc become so hated. Of course people still use it, there may be nothing better today, but tomorrow?

  • Opulence Design

    Just a salesman just talk sale only … a baster who is a loser who loss to Microsoft , Loss to apple , loss to everyone … loser

  • Muddy Pool

    I don't know what Larry Ellison is on about,. AWS is an infrastructure offering a plethora of services, it is not a database system.

  • James Kelmenson

    Based on this i wouldnt invest in oracle. He said the mistake Oracle made was not beating Amazon to the cloud database. Ellison said now he thinks Oracle has successfully brought their database to the cloud in a secure way, and uses the reasoning that their database is very robust and penetrated for offline use cases for why they will do similarly well in the cloud.

    Microsoft, Google, and Amazon all have incredible developer tools for cloud compute and storage. Oracale, supposedly, is adapting a database built from the ground up to be used offline into a databse to be used through the cloud. Whereas, their competitors built from the ground up to be cloud databases. So the logic that an offline database company would be great at making an online database is pretty flawed, especially because they're so far behind and all the leading cloud companies are internet companies besides Microsoft.

    So its offputting that Ellison uses this fallible logic. Is this really the best way to spin Oracle?

  • ashhere31

    Wow. So much confidence without any real innovations to support it.
    Ironically, Oracle looks to be in same place where IBM was with its databases in 1990's. They would have claimed that most of the data resides in our databases while seeing their new database sales hitting new low every month because of a new entrant called Oracle.

    But their executives would have displayed the same confidence and mockery.

    Oracle is losing on many counts. SAP HANA is going to take away market share as years go by and there is no stopping that trend. He can make fun but the numbers will keep showing the ugly truth

    Also, the RDBMS ship has sailed and hence the monopoly that he is so proud of, has passed its peak. The world is now embracing Polyglot persistence and they are already trying better alternatives available on Cloud like RDS with MySQL

    They were so unfriendly with main cloud vendors that they thought by not giving option to people to have Oracle in cloud, they can stop the world. Well, the world is moving on Without Oracle.

    Also, Oracle has a NoSQL database, that nobody knows about. If they were visionary, they would have promoted it heavily by being friendly with cloud vendors and would have captured a share of NoSQL database.

    Now they have zero footprint in the ever growing NoSQL segment and DynamoDB is the new king of the hill, followed by many other competent NoSQL DB's that don't hold you at ransom by charging huge yearly licensing costs.

    Ask him to show numbers of how many new internet-based projects that started in last 4-5 years use Oracle database. The data would be disappointing.

    So we will stay tuned for some real innovations coming from Oracle otherwise it looks like the best days for Oracle where behind it

  • Kamal Bahadur

    Oracle will thrive on legacy systems, but that day is not far when such legacy systems will migrate to cloud(actually they are migrating now). Then what? Oracle is out of cloud game.

  • J P

    As a dev this guy is talking rubbish. There are multiple reasons it would be hard to migrate something as big as amazon. One key factor I can think of is if Oracle was really badly written so that amazon got stuck tied into the way it works and it's made it close to impossible to migrate.

  • Emerson Smith

    Larry wants that contract and what Larry wants he will get. I have no doubt that Oracle will get that contract. Amazon has no idea how focused Larry Ellison is. He does not like to lose. Losing is not an option.

  • Drikus Britz

    Difference between customer focussed and competitor focussed companies… why bother staying oracle if competitors are his primary focus… rather move to amazon then.

  • TM Guy

    Dear Mr.Ellison, I have been following Oracle's growth and I have admired / followed your work for year's. I belive Oracle to be the best software solution in the world period. On this note, I think that with the correct equation's Oracle could compete and very well over take AWS.

    I have conducted an social experiment and I have found that the majority of end user lean toward AWS due to three exact causes.
    1. AWS is Fast, Cheap and Easy.
    2. AWS is super super super simple.
    3. AWS has a 24 instant support line for there product.

    1. I belive that if you took Oracle and refined the software into a more simple version just for cloud computing, something a lot more user friendly, then you would see a very large increase in sales. Worrie about the more comlex systems later in the contract.
    2. Offer the best software customer service in the world.
    3. Make the Cloud package readly available. No phone calls, no emails, and simple to get started / check out.

    I belive that the advantages to Oracle are in it's complexities, how ever for a first time user it is to much at first sight. So if you started with a very simple package that is super user friendly, then I belive you would see a significant increase in sales.
    Eventually, end users are going to reqest some of the more complexe features, so if you were to offer the features in packages this would be a great.

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