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Personal Branding How to Go From Zero to Hero in No Time


– You might think that
having a successful business is enough, but it isn’t in
today’s competitive landscape. There’s one thing that
can help separate you from your competitors and
that’s a personal brand. Hey everyone, I’m Neil Patel and today I’m going to share
how you can go from zero to hero in no time with
your personal brand. (upbeat music) Before we get started,
make sure you subscribe to this video, that way
when I release more content like this, you’ll get notified and if you’re on YouTube,
click the alert notification. Step one, focus on one channel. Sure, eventually you want to leverage all the channels out there
but when you’re starting, you need to just pick one channel. It’s hard to deliver great content on many channels at the same time. So, what’s your strength? Is it spoken words? Spoken word is like video or podcasting. Or, is it written word? Is it blog content, social media? Whether it’s Twitter, Linkedin, Facebook. Some of these channels accept
both written and spoken and here’s the beautiful part, when you create content
on one of these channels sure, even though you’re
focusing on just one at first, once you get it down, you
can use that same content on other channels as well. For example, when I create
video content like this, my team and I, we always
put it on YouTube, we put it on Facebook,
we put it on Instagram and we put it on LinkedIn. In other words, I’m taking that same video and spreading it in four different places. That’s what makes it super effective. You also want to look like “Hey, where’s my audience hanging out?” Are they hanging out mainly on Facebook? LinkedIn? Twitter? Sure, I have a audience on Facebook, I have a audience on YouTube, I have one on LinkedIn, but did you know that
I generate more revenue from LinkedIn than any of
the other social platforms? It could be because LinkedIn
is a B2B social network and I’m in the B2B space but
the point I’m trying to make is not all channels are equal, even if you’re getting the engagement. So, don’t just look at numbers
on “hey, this channel is “going to get me a ton
of likes or comments.” Look at what’s most
relevant for your audience. Where are they going to be? Where the decision makers going to be? Where are the buyers going to be? The next step is to document
your journey, your struggles. If you look at Gary Aviv,
he’s done really well, not because he creates a ton of content. He’s actually just living
his life and documenting it and he has someone following him around. Now, you probably can’t go as
above and beyond as Gary is because he has the capital
to spend, you know, camera crews and all that kind of stuff but it doesn’t mean that you
can’t get started on a budget, you can just bust out your
phone and document it yourself. You don’t have to have a full-blown production, just like he does. Now, why does this work? Well, people are curious about your life. Just think about Keeping
Up With The Kardashians, they’re known globally, why? Because they just live their lives. People like that. They prefer that over
something that’s very scripted. Now, they also want to know things like how do you go about your life, your processes, the struggles you face, what problems are you solving? How do you build relationships
in your industry? What your mindset is and how you think about things compared to other people? How do you keep growing and
learning every single day? These are just random things that people will be interested in
and you sharing that, even if it’s not 100%
related to your business, that’s okay, it’ll help
build up your personal brand. The next step, research topics that people are interested in. You can’t just create content
around whatever you want, it has to be related to
the industry you’re in. So you can use Quora,
what are the most popular questions people are typing
in and answering on Quora? Look at Facebook groups, what are the most popular
ones in your niche? What are they talking about? Have you ever leveraged the content ideas report in Ubersuggest? It shows you all the popular content based on social shares,
search traffic and back links. Same with the keyword ideas
report in Ubersuggest, it shows you all the popular keywords that people are typing in. Whether they’re questions, prepositions, comparisons or just general keyword suggestions from Google Suggest. When you have that,
that’ll help you figure out what content you should be creating and then of course, you
want to go and try to create the content around those subjects. The fourth thing you want to do is listen to what people
are saying in the comments and create content around that as well. Look, comments are super important, people who engage with you matter. If someone takes the
time to leave a comment, you should take the time to respond. Now, your response could be a blog post, it could be a podcast episode, it could be a video, it could just be that you respond to their comment but by helping people
who are leaving comments, you’re going to build rapport with them, your brand’s going to
grow and in the long run, it’s going to create a
huge, massive effect. Then, you want to reach out
to the people personally who inspired you to create that content. For example, I had a guy named Khalil, who encouraged me to create
a blog post on FAQ Schema. I reached out to him and I let him know I was really thankful
and how I appreciated his feedback and advice. That meant the world to him and it meant the world to me as well. We now have built a much
better relationship, every once in a while I’ll
text him back and forth but you need to show your
appreciation to other people. The fifth thing I want you to do, is to do a podcast and interview tour. Here’s what I mean, two things, one, you search on Google for podcast interviews with
other people in your niche. You want to make a big
list of all those people who are a good fit for you
to also be on their show. Hit them up, tell them, “Hey,
I want to be on your show, “here’s my background,
I’ve been on other shows.” If you haven’t been on
other shows, no worries, you don’t have to mention that but what you do need
to mention in the email is three different topics
you can discuss with them on their show that would
benefit their reader. Tell them, why is it a
good fit for the audience, why their going to learn from it, show some stats, some data, this will help you build your brand. Then, the other thing you want to do is offer people in those podcasts something for free that
they can get on your website whether it’s a master class, a ebook, a complimentary consulting call, I know that’s going above and beyond, most people won’t offer that, but whatever it may be, something where you can
get their email list grow your brand, continually
help them out and educate them. And of course, make sure
you’re also considering creating your own podcasts as well. When you’re on all these other podcasts, you could promote your own podcast and get more and more regular listeners. The sixth thing I want you to do is interview other authority
people in your niche. If you want to be a huge personal brand, if you want to build up your brand and be well known as
a authoritative figure more than most people, the
quickest way to get there is to associate yourself with people who are already well known. Whether they’re directly in your space, or in similar spaces, if you hit them up, these people with these big egos and you interview them,
not only are you going to be connected with them, they’ll be like “oh, Neil is with Elon Musk” right? I don’t know him, never interviewed him but if I did, people would be like, “Wow, Neil knows Elon Musk”. That would help build up my personal brand and my credibility and
you don’t have to score the Elon Musk’s of the world, you can just get people who are already a personal brand within your niche and as you do this and you publish that podcast episode, that interview, or that video interview, you
can push it out on Podcassie, YouTube, Facebook, LinkedIn, you can even tell them about it and ask them to share it
on their social profiles because if they are an influencer, they should have followers as
well that they can promote to. That’ll help the content spread, that’ll help you get more traction, that’ll help you build out a brand. So, if you follow all that, your personal brand can go
from zero to hero in no time. If you need help with your marketing, your branding, check out my
ad agency Neil Patel Digital. Thank you for watching, make
sure you leave a comment, subscribe, like the video, tell the people about it, thank you.

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