Pinterest Vs Instagram For Dropshipping Stores
Articles,  Blog

Pinterest Vs Instagram For Dropshipping Stores

– Yo, what’s up guys, Anton
here from, and today on Dropship Weekly,
we’re gonna be talking about Pinterest versus Instagram
for your dropshipping store, which one is better, which one you should use, and how you can use them. A couple of things, I got this
topic idea from a coaching call that I did last week
with my students in Dropship Lifestyle that are part
of the dropship blueprint, and the question that came up
was what should they do once they’re already, you know,
they’re up, they’re running, they’re successful with
Google Ads, what should they start to put money and time into. So that’s what I’m gonna share
in this, I answered it on the coaching call, but it was a
good question, figured it might help some of you out on YouTube
as well and on the blog. One more thing I’ll note
before we dive into this, my eye, you might realize looks like I got punched in the
face, it’s pretty gross. I didn’t, but yeah, I’m sure
you don’t tune in for my good looks anyway so, don’t focus
on the eye, focus on this and we’ll be good to go, but yeah, I’m sure there’s gonna be some comments. So anyway guys, let’s talk about this and get into today’s episode
of Dropship Weekly. (light music) Okay so we’ll start right in
the beginning with your store, okay, so this is where the
money is made, this is Shopify, this is where you want people to go, you want people to spend money. Now with Instagram, you know
this should be addressed right away, I think every single
person regardless of what type of product that you sell, should
be using Instagram for your remarketing, so I’m gonna put
it down here and I’m gonna put Insta, for Instagram, and
basically what this means is when people go to your site and
they don’t buy, you should be showing them remarketing ads
on Instagram, on Facebook, again since Facebook owns Instagram, that’s all through one platform. This is a no-brainer, this
everybody should do from day one, even if you have like a five
dollar a day budget, you gotta know that, you know, 98% of
the people that land on your store, the first time they’re
there, they’re not gonna buy, so when they leave, get them
with Insta remarketing right away, again as long as your
product type is something that is okay to advertise on
Instagram, which for most people that’s true, unless you’re
selling sex toys or CBD stuff. Now, next thing alright, well
let’s just show here what could happen, people could go
to your website, and this will be a money bag, and they could
just buy, right that two, two-and-a-half, 3% of
people, they can go there and they could buy, now also maybe
this is a little bit more advanced, but I do recommend
that for all new customers, for 48 hours after they buy,
you’re also showing them ads on Instagram, except these ads
aren’t to get them to buy, ’cause they’ve bought
already, so you’re creating an audience here of people
that recently purchased with you, and you’re showing
them ads saying hey, this is Anton from,
really appreciate your order, thank you so much for putting your trust in myself and in my company. You should have an e-mail with
your order confirmation and tracking information will be
sent out as soon as your order goes out, right, something
simple, something basic like that, it’s really good, not
many companies at all do it, so it will stand out,
it’ll help increase that relationship between you and
your buyer even more and it will help really just help
you stand out from the masses, and also help reduce buyer’s
remorse, so keep that in mind. But the real way this question
came up originally on the coaching call wasn’t about
backend stuff, it was about how to get new buyers, how to
get people in the front end. And for this, the answer can
change depending on what type of store you actually have,
meaning what type of products you sell, but for most people,
I recommend that you go with Pinterest on the front end. Now again, this is once
you’re up and running with Google Ads, you’re profitable,
everything’s rolling, you’re looking to kind of
invest your time, ’cause time is the biggest resource,
even more than money. This is when you’re looking to
put your time into something else and try to learn a new
way to generate revenue. What I really like about
Pinterest is there’s a lot of desktop use, and yes people
definitely use it on mobile, but there’s still a lot of desktop
people there, where with Instagram there really isn’t,
’cause you know how many people use Instagram on the
computer, I’d say maybe 1% or less of their user base, so with that, that’s a good sign right there. Another thing I really
like about Pinterest on the front end is, there is
some buyer intent there. Now, people aren’t just going
there to shop, right, it’s not like you’re going to,
you know, Wayfair or Amazon, like what should I buy, you’re
going there to start doing research and a lot of people,
the things they pin, the boards they create, they’re
about ideas for things, maybe they wanna buy for their wedding
or maybe things they wanna buy for their new home or their
new office, so there is some intent in there, and the other
thing, which is massive, is that with Pinterest, it’s all
clickable, right, like there’s links, links are a big part
of it, so if you’re again the majority of stores, this
would vary from store to store but the majority, which is
what I’m gonna focus on, is people that should use Pinterest, and not just make a
Pinterest account and not just upload a few different
things and hope it works, but put your time into this
to learn this platform. Now this video is not going
to be about how to set up the perfect Pinterest account
and how to make your pins, stand out, that you can
research inside of my training program, that’s in our paid
social traffic course but, yeah, Pinterest, for most
people on the front end, again, there is intent there, a lot
of people are using it on desktop and it is clickable,
there’s links everywhere. Now, what about Instagram
on the front end? Does that mean you shouldn’t use it? It means that I think you
should start here, master this, get this to be a profitable
front end channel, again while simultaneously, you have
Instagram running in the backend, but, you know, let me do this, I’ll make kind of like, a
Instagram section and a Pinterest and talk about when each of
them are most beneficial I would say and kinda the pros and
cons, and then I’ll also tell you what tools we
use to make this all work, so I think that should
help a lot of people. So, with Instagram, the way
that I think of it and the way it really works when you look at it, is it’s more of branding play. So, when someone takes out
their phone, is bored, scrolling through Instagram, they’re
not there looking to make a purchase, doesn’t mean they won’t but it’s really somewhere they’re engaging with their friends, their family, and even engaging with brands, if you put out the right type of content. Again, it doesn’t mean
that can’t be profitable, but it’s more of a long-term strategy. Now, if you’re going to use Instagram, something you definitely should do, is create your product feed, and again I’ll tell you what tools we use for this, and make shoppable posts. Now, you’ve probably seen this before if you use Instagram as a consumer, where you see, like a different image, and it might have, you know, someone holding a coffee cup, and the coffee cup will be clickable, and that’ll go to an e-commerce store, now if you’re going to use Instagram, again, you should be doing that, because you wanna
have that benefit of a link. You don’t wanna have to tell people “link in bio,” right, then have them click on your profile, then go to the bio, then click the link, ’cause what type of intent
are you gonna get there? So if you have a product that is something that’s very
visual, that’s demonstrable, then you could do Instagram images that are shoppable posts, again, I’m not gonna get into the how of to set this up, I will tell you the tools we use that make it easy, but if you want the step-by-step, go to,
click on courses, get enrolled, and you’ll get
the training from A to Z. Now, of course, like I mentioned up here, I’ll just reiterate it, I use RT for retargeting, use it for retargeting from day one, because the beauty of that is when you’re retargeting people here, and when you’re showing new customers videos, the intent’s there, so you don’t have to worry about it only being a branding play, ’cause the intent has been established based on how the people found your store, so definitely start that from day one. Let me switch up the colors, and we will talk about Pintrest … Pintrest, okay, so again, the things that I love about this is it’s all about links; that’s what Pintrest is built on, and again, people have buying intent and because of that, it’s good for
front end, FE traffic. Now how can you know if your product is not Pintrest-friendly? Now, it is true that more women than men use Pintrest, but that’s changing, if you look
at the year-over-year user base growth, it’s actually trending up with more men; they still have more women than men, but men are growing, so before you just discount it and think, my buyers aren’t there, just go to it, again, this is something that if you’re gonna use, I don’t recommend you just make a Pintrest board and see what happens, I recommend you research it, you go through the training in the dropship blueprint, you actually put time and effort into learning it, and part of that is seeing if your buyers are there, and seeing how they already are using it, so you can recreate
that with your own store. Now I told you I would talk about tools, so let me do that; these tools, I think some of them are free, some of them are paid, I’m not really sure, we use all of them, so these tools are either native through Shopify or they are in the Shopify app store, so first one is called Facebook product feed, and this one is by Flexify, by the way, I’ll put this all in the notes, so you don’t have to try to read this handwriting, but Facebook product feed by Flexify allows you to basically take all the products that are in your store on Shopify, connect them to your Facebook account, which in turn allows you to connect them to Instagram, ’cause again, it’s the same thing, and then you can make these shoppable posts, so that starts with Facebook product feed by Flexify, the next tool I recommend you use, if you decide that Instagram is for you, and you’re okay with the branding play and having it be a more long-term thing on the front end, then the
tool is called- hear that? Sale. The next tool is called shop Instagram and UGC; UGC stands for user-generated content, but this is like something you would put on your site, maybe if again, you’re big on Instagram, where you could show off different Instagram posts, and then it would say shop this or shop now, and if you were selling, again, coffee cups, someone was holding a coffee cup in the photo, they can click shop and it would take them to that page on your store, allow them to buy easy, and the last tool that I recommend for this setup, to keep it as easy as possible, is not an app, but it’s native in Shopify, if you are on the basic plan or higher, and that is
just the Pintrest sales channel. And the Pintrest sales channel basically allows you to make the product pins, there used to be shoppable pins, they were called on Pintrest, they got rid of that I think it was in October, so when I’m recording this, maybe four or five months ago, but still, there’s still the Pintrest sales channel, is still a real thing, now I think they were depreciated to it’s called product pins, I forget the terminology, but basically, you could have your products on Pintrest, again, linkable, so if you figure out how your audience is on Pintrest already, how they’re acting, how they’re creating boards, what they’re sharing, what they’re pinning, you can use this to recreate that with your product catalog, which is really, really good front end traffic, so what I’ll do is post links to all of these, again below in the description on YouTube, and if you’re on, on the blog right now, I’ll have this all typed out and turned into a blog post so it’s easier for those of you that wanna kind of digest it that way, maybe take notes, and again, get all those links, so hope you found this useful, as always, if you did, please do give this video a thumbs up, leave a comment below, hope the eye wasn’t a distraction, hope you focused on this, and yeah guys, that’s it, I’ll see you all next week for the next episode of Dropship Weekly, and, if you’re watching this, and you haven’t seen my new webinar yet, you gotta check it out, it’s like a two-and-a-half hour in-depth training, so I’ll link to that below as well, definitely check it out, gimme your feedback on that also, always appreciated, hope you guys all have an amazing week, make a bunch of money, and
I’ll talk to you next Tuesday. See ya. (light music)


Leave a Reply

Your email address will not be published. Required fields are marked *