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Platforms – Smart Assessment Answers 2019✅Academy for Ads✅Live Exam Pass✅100% correct✅


Platforms – 2018 Smart Assessment Answers 2018 What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?
First-party data
Third-party data
Proprietary data
Google data

DoubleClick Search allows advertisers to buy media on Facebook and Twitter.
False
True

This type of Google audience is composed of users who are actively intending to buy certain products or services in the near future or have a high propensity to buy if they find the right product or offer.
Affinity Audiences
Demographic Audiences
Similar Audiences
In-Market Audiences

How does programmatic benefit advertisers?
Media is always cheaper through programmatic than through direct channels.
Media is always fraud-free.
All answers are correct
Media is more targeted, allowing advertisers to select only the impressions they want.

DoubleClick Search allows advertisers to control their organic listings.
False
True

What’s Google’s creative HTML authoring tool called?
DoubleClick Studio
DoubleClick Web Designer
Google Web Designer
Google Studio

Which platform should publishers use to define the areas of their website that they can sell as ad space?
DoubleClick Ad Exchange
DoubleClick for Publishers
DoubleClick Campaign Manager
DoubleClick Bid Manager

DoubleClick Search allows advertisers to import data from non-Google search engines.
True
False

Which Google audience captures users who have demonstrated a qualified and recent interest in a given topic?
Demographic
Similar Audiences
Affinity
In-Market

By default, DoubleClick Search will favor Google inventory.
False
True

What reason would a customer want to use GDN over DBM?
Customization
New-to-display features
Advanced controls
Access to exclusive inventory via deals

DoubleClick Campaign Manager allows advertisers to build rich, interactive ads.
True
False

A trading desk is the same as a demand side platform.
True
False

What should an advertiser use to track digital campaigns across channels?
Demand side platform
Data management platform
Publisher ad server
Advertiser ad server

Search management platforms only access search engines and don’t offer social or display functionality.
True
False

What platform allows advertisers to gather valuable insights into how users interact with their site or application?
DoubleClick Campaign Manager
Google Analytics
DoubleClick Studio
DoubleClick Search

Google Analytics 360 is the free, entry-level analytics platforms.
False
True

How would DoubleClick Bid Manager best be classified?
Data management platform
Demand side platform
Search engine management
None of the answers are correct

What is Google’s DSP?
DoubleClick Bid Manager
DoubleClick Campaign Manager
DoubleClick DSP
DoubleClick Ad Exchange

Identify the type of ad format that is typically full screen and covers the whole real estate, typically in mobile app.
In-stream video
Interstitials
Expanding ads
Native video

Personally identifiable information (PII data) such as name, email, phone number and mailing address are examples of third-party data.
True
False

Identify the interface where publishers log-in to control their campaigns and report on performance.
Ad server
Supply-side platforms (SSP)
Demand side platform (DSP)
Search engine

What is Google’s creative platform for building dynamic creative?
Google Web Designer
Google Studio
DoubleClick Campaign Manager
DoubleClick Studio

Appnexus is an example of a stack player.
False
True
Google has an affiliate marketing platform.
True
False

Select the platform that allows advertisers to combine data feeds for reporting and visualization.
Google Analytics 360
DoubleClick Campaign Manager
Google Data Studio
Google Tag Manager

What does “DSP” stands for?
Demand sell platform
DoubleClick search platform
Demand side platform
DoubleClick sellside platform

What’s the term for when publisher ad servers are used to upload the creative from advertisers?
Ad rallying
Ad slotting
Ad trafficking
Ad segmenting

DoubleClick’s sell-side solutions benefit from being integrated with the buy-side solutions.
False
True

Google Web Designer allows clients to author custom, interactive HTML5 creative.
False
True

Using both DFP and AdX allows publishers to use advanced features such as dynamic allocation.
True
False

Criteo is an example of a point player.
False
True

Attribution 360 can help advertisers see the impact of their TV campaigns.
True
False

What is the DoubleCIick advertiser ad server called?
DoubleClick Bid Manager
DoubleClick Campaign Manager
Google Tag Manager
Google Analytics 360

Advertisers can import their campaign data from DCM into GA360.
True
False

An advertiser is using Google Analytics 360 can use first-party, Google Audiences, and DoubleClick audience data.
False
True

Which of the following does DoubleClick Studio help advertisers do?
Create a dynamic feed to control different creative variations being shown to different audiences
Build custom HTML5 creative assets
Set up programmatic campaigns to target specific audiences
Traffic the campaigns and send to publishers

Which platform type can an advertiser use to track time spent on their site?
Data Management
Analytics Tool
Audience Management
Tag Management

DBM is the only demand side platform with access to YouTube’s TrueView format
True
False

Some clients use both the AdWords and DS interface.
False
True

Which one of these companies offers a competitor to DoubleClick Search?
AppNexus
Microsoft
Adobe
Facebook

What’s another term for the publisher side of media transactions?
Down-side
Up-side
Buy-side
Sell-side

A publisher ad server allows publishers to conduct which of following activities?
Search Engine Management
Keyword Management
Social Media Management
Inventory Management

What’s the name of Google’s search management platform?
Dart Search
Duck Duck Go
Marin Software
DoubleClick Search

A publisher’s most valuable asset is the audience it has access to.
True
False

First-party data is defined as data owned by the advertiser and collected from online and offline sources.
True
False

In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined.
True
False

DoubleClick Bid Manager is restricted to buying Google Media.
True
False

Which type of ad format matches the look and feel of a publisher’s site/app?
Native ads
In-stream video
Interstitials
Expanding ads

What is Google’s enterprise solution for tracking website engagement?
DoubleClick Campaign Manager
Google Analytics 360
Google Tag Manager 360
Google Surveys 360

What’s the best definition for programmatic?
Display advertising
Platform to connect multiple inventory sources
Artificial intelligence
Automated media buying

What is Google’s solution for deploying pixels across a website?
Google Tag Manager 360
Google TagMan 360
DoubleClick Campaign Manager
DoubleClick Tag Manager 360

Which of the following is the online marketplace for the buying and selling of programmatic ads?
Ad exchange
Campaign manager
Demand side platform
Ad server

Identify ALL of the platforms that offer attribution analysis.
DoubleClick Campaign Manager
Google Analytics 360
Attribution 360
All answers are correct

Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.
False
True

Which conversion types can DoubleClick Search pull in?
AdWords conversion pixel
DoubleClick floodlight
All answers are correct
Google Analytics

DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.
False
True

DoubleClick Search is designed to have a similar look and feel to AdWords.
False
True

AppNexus is a competitor to DoubleClick Bid Manager.
True
False

Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?
Google Web Designer (GWD)
Supply Side Platform (SSP)
DoubleClick Studio
Data Management Platform (DMP)

AdX inventory is exclusive to GDN and DBM.
True
False

Which platform should publishers use to sell their inventory in an online marketplace?
DoubleClick for Networks
DoubleClick Bid Manager
DoubleClick Campaign Manager
DoubleClick Ad Exchange

Select the best Google tool for website A/B testing.
DoubleClick Campaign Manager
Google Attribution 360
Google Optimize 360
Google Tag Manager 360

What is Google’s advertiser ad server called?
DoubleClick for Publishers
DoubleClick Studio
DoubleClick Campaign Manager
DoubleClick Bid Manager

Point players allow advertisers to pass assets seamlessly between platforms.
True
False

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