REALISTIC Print-On-Demand Startup Budget 2019
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REALISTIC Print-On-Demand Startup Budget 2019


How much money do you really need to start
an online print-on-demand store? Hey, it’s Wes from Printful! If you stay till the end of this video, I’ll
show you the six things you need to keep in mind when
creating your print-on-demand startup budget. We’ll also go through a real example of a
startup budget I made for Alex, one of our marketing specialists. Before we begin, make sure you subscribe to
our channel and tap on the little bell icon to get notified about our latest videos and
never miss out on new ways to make your store more successful. Before creating a store, you’ll need to
choose a platform on which to build your store on. Ecommerce platforms vary in price and functionality,
and it’s up to you to choose what works best for you. To make that choice easier, we’ve made an
ecommerce platform comparison chart. Here you’ll find a list of all the platforms
we integrate with and important details about each one, including pricing. Overall, the
pricing of an ecommerce platform is based on three factors. First, the platform itself. Open-source platforms like WooCommerce are
free to use, while others, like Shopify and Squarespace, have a monthly subscription free. Marketplaces like Etsy and eBay charge you
a percentage of your sales and collect a fee for each listing you make. Some platforms have additional perks you can
purchase that are worth considering when starting your business. Make sure to include them in your budget. The second factor is hosting. Most paid platforms include hosting in their
subscription fee, but for open-source platforms, you’ll need to set up your own hosting. For that, you can use Siteground or other
services that usually charge a yearly fee. And finally, the domain. Open-source platforms will require you to
buy a domain to function, and while on paid platforms a domain isn’t mandatory, it is
recommended. It just looks more professional if you can
direct your customers to a .com instead of the default domain that a platform gives you. An additional expense you might want to consider
is whether or not you are capable of setting up the store yourself – you might want to
hire a professional to do it for you. Creating a brand logo and other branding visuals,
as well as designing your storefront can be done for free if you want to build a simple-looking
store or if you have graphic design skills yourself. However, you might want to hire a designer
to do it for you. For logos and other branding visuals, you
can use Printful’s design services or Fiverr.com. For themes, you can usually get some basic
store designs for free, depending on the platform, or you can purchase them on marketplaces like
ThemeForest. Creating your product designs can also be
done for free. The first option is to use Printful’s mockup
generator – there’s a link to our video that shows you exactly how to do it in the
description down below. The second option is to use free graphic design
software like Photopea or Gimp. If you want to know more about free design
programs, you can check out our TOP 5 Free Design Apps video, link in the description
below. If you don’t feel confident in your design
skills just yet, you can also hire a designer to create your designs for you. Printful Design services or other places like
Fiverr will come in handy here as well. Once your designs are ready, it’s time to
test them out. There are a few things to keep in mind about
Printful’s sample orders. You get a number of samples each month with
a 20% discount off their fulfillment price. Depending on the ordered items and shipping
destination, sample orders are also eligible for free shipping. When you register with Printful, you get 1
sample order a month and a maximum of 2 items an order. Once you’ve connected an ecommerce platform
to your account, you get 2 sample orders a month, with a maximum of 3 items an order. For more information on sample orders and
a list of destinations with free shipping, check out our Getting started FAQ, link in
the description below. There’s a ton of things you can do to get
your brand name out there and get your first sales, and the good news is, a lot of them
are completely free! Check out our Marketing tips playlist for
ideas on SEO, Instagram and other ways to promote your store. However, the fastest way to reach people outside
of your current audience is by using paid advertising, like Facebook Ads. Now, Facebook Ads is a topic for a whole other
video, but here’s a crash course – you don’t need a massive Facebook advertising budget
to see results. You just have to direct your funds to those
products and methods that have the biggest chance of success. When you launch your store, you should have
a minimum of five products on it. To begin, put $5 on each of them and run the
ads for a day or two. After that, see which ones work the best and
put an additional $10 on each. Terminate the ads that don’t yield results,
but don’t judge too fast – run the ads for at least 24 hours to get reliable results. So, if you have five products that run on
$5 ads, that’s $25. Let’s say two of those ads are getting you
traffic and purchases to your store, so you add another $10 dollars. That’s $45 total. Once your sales start rolling in, you can
repeat the cycle and direct your revenue to test more ads. You have to keep in mind that whenever your
customer places an order, you charge the customer the retail price, and when the order comes
through to Printful, Printful charges you for the fulfillment from the payment method
you’ve set up. So, once you’re ready to launch, make sure
the payment method you’ve set up on your Printful account has enough money to cover at least
the first few days of purchases made. How fast you receive the money from your customers
depends on the ecommerce platform and bank you use. On most platforms, you can schedule your payouts
daily, but depending on your bank, funds may take 3 to 5 business days to appear in your
bank account. If a payout day falls on a public holiday,
the money will be sent on the next business day. To find out more about how the platform you
have chosen handles payouts, reach out to their customer support team. In general, I would recommend putting at least
a week’s worth of sales on the account connected to Printful. The amount depends on what you’re selling
and how much sales you expect to get in a week. You can check out our “Setting up billing”
video for more information on how we handle your orders. Now that we’ve gotten through all of the things
you need to consider when calculating your startup budget, let’s go through the one I
made for Alex. Alex has chosen to use Shopify as his ecommerce
platform. The Basic subscription will cost him $29 a
month. In addition to that, he’s going to buy a domain
from Domain.com to look more professional – that’s going to cost $9.99 a year. Shopify will also charge him a 2.9% fee per
transaction, plus 30cents for an order, but Alex will include that in the retail price
of his products. TOTAL: $38.99 Alex will use one of the free Shopify themes
for his store and his logo will be text-based – no expenses there. Likewise, his store will feature simple text-based
designs, created with free design apps and the Printful mockup generator. TOTAL: $0 Alex has connected his Shopify store to Printful,
so he gets 2 sample orders a month with 3 items per order 20% off. To test five Bella + Canvas 3001 t-shirts
with simple, text-based designs on the front, he is going to spend $10.03 per shirt, making
the total $50.15. Shipping in Europe from the Europe fulfillment
facility for sample orders is free, and the same goes for the U.S. For Facebook Ads, Alex is going to start with
the $5 per product for a few days, and then he plans to add $10 more dollars for at least
three of his products if they succeed. TOTAL: $55 Keeping in mind that it will take a couple
of days for the money to get back to his account, Alex is hoping to make at least a $100 worth
of sales the first week. So, the credit card that he has connected
to his Printful account has to have at least $100 on it for the purchases to go through. And that makes the grand total of $144.14
+ at least a $100 on a payment account connected to Printful. You can find a checklist of all six steps
and the resources I mentioned to help you along the way in the description below. What else do you want to know about starting
a print on demand store? Let me know in the comments below! Hey! Hope you enjoyed that video!
Remember that every store is unique and this was only one example of a
budget – you can create one that fits your needs yourself by using the
resources in the description below.

22 Comments

  • Printful Custom Printing

    What else do you want to know about starting a print on demand store? Let us know, we're happy to help!

  • CONCRETE

    So the actual start-up is low cost but you have to have a substantial amount of money in your account to operate? Essentially someone who is practically broke should save before starting…🤔

  • Francis Senyah

    Printful is the best! They have a lot of RESOURCES! Those blogs have been so helpful. My advice get very familiar with the Printful website as a whole. No need to look for information on Print on Demand or Branding. Printful has a wealth of information. Hard work and dedication will separate you from the pack. No excuses! Just my take!

    Also I am not getting paid for this endorsement!

  • MN Dog Lover TV

    Thanks for all of your videos! The videos and your other resources have been hugely helpful to me as I set up my store 🙂

  • Heisenberg

    Switching over to Printify, these prices are way too high. One onesie is 12.75 for example, you need to charge 18 to make any profit which no mom will pay unless its an all over design which they dont offer. Such a shame as I love Printful

  • Perfect One

    If i sell t-shirts in Etsy aith Printful integration and customer want replacement or Return Then how Printful Manage This Task…. Please Give Me Answer In Brief??🙏🙏

  • Lewis Payne

    I instead create woo-commerce sites for my clients and charge only $15 dollars a month for a tailored store – But each to their own!

  • Marcio Prudencio

    That's not realistic at all, this is just to set your shop platform. If we are talking about the budget to start the business all direct costs must be included. Once you in you will face memberships (could be a lot), designs (stocks or designer), 1st samples (can cost you thousands), upfront payments (you pay upfront for everything and receive days even weeks later), marketing and advertising, returns and legal fees as company taxes, accountant taxes, etc… You'll have to pay for all these things regarding you sell or not.

  • ryan naylor

    You don't need much to start a marathon…then again, no one starts a marathon just to say they started one.

  • John Baumgartner

    The real issue, which i feel like a lot of people here clicked the video for, is what the profit margin would be for that $100 sales. A good bella Canvas shirt runs something like 12.85, and if you sell that at 20, that is roughly $7 a shirt. So now with that $100 sales number, your profit is $35…but you spent $50 on facebook ads….

  • DreamDesignsNowbyDebbie

    Great video and information as always…one tiny issue…the word "successful" was spelled wrong on the graphic at around 5:06 in the video. Best of luck to everyone! I have been using Printful for about 6 months now and have only good things to report!

  • Beatriz Friz

    Sounds very easy but when I am in front of the computer to do it it is not easy .., the most difficult part for me are google ads … I need more tutorials on this.

  • Don Wanderer

    You've turned something that's far more complex into bare minimum terms that are simplistic to the point of being semi deceptive, or at best , misleading. Based on my 45 years of experience, I'd suggest that if someone want's to seriously start an apparel eCommerce business that they have a minimum cash budget of $20K and a really solid ($50K) line of credit, and either a lot of creative talent/design skills & or some real business expertise. Don't kid yourself thinking you're going to hit a home run with $500 bucks in you pocket & a clever name. Sorry, it's not that simple.

  • Spooky

    I love Printful's service, but I'm not happy with the recent unexplained price increases. I don't understand why every product was raised by a dollar.

  • Art2motive Ian

    Deceiving video, description says this covers startup cost, that’s a portion of this vid, and it’s more just an overview of printful. Also is there an orchestra behind the camera he is directing?

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