Self Publishing on Amazon in 2019 | What you NEED to know!
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Self Publishing on Amazon in 2019 | What you NEED to know!


(upbeat music) – Hey everybody, Emeka coming at you from My Self Publishing Blueprint and in today’s video I want to talk and give you kind of what I wish I knew when I first started Kindle Publishing. Hey, so my name’s Emeka and
I’m the founder and creator of the publishing course called
My Self Publishing Blueprint. I have been a self publisher
since August of 2016. My very very first book went up on Amazon and well let’s just say
that book kinda crashed. But over the next few months I
slowly started getting better and better at my craft. And I’m happy to report
now that the business, just the publishing business
alone does five figures every single month. I have an assistant who runs it. Meaning I spend very little time and focus on my publishing business
that now generates six figures a year. There are certain things
that I really wish I learned a little quicker. In the beginning when I first started my self publishing journey. So I’m gonna take some
time and talk to you about those right now. The very first thing I wish I knew was publish my books on all platforms
no matter what they are. When I first started publishing, I only kind of published e-books. What happened was my
book that really took off started doing really well with e-books like we’re talking $600 over
two weeks just in e-book sales. But I had no paperbacks. And paperbacks allows you
to make a lot more money. ‘Cause nobody gets into this business to make $2 e-book sales. We’re looking at making
$6, $7, $10, $20 royalties off paperback sales or
off audiobook sales. And I was neglecting
paperbacks and audiobooks for quite some time. And so publishing on all three platforms does a couple things. It one, it gives your customers
a chance to buy the book with whatever method they want. Some people only want audiobooks,
some people want e-books, some people only want paperbacks. So don’t neglect the other people who want those platforms. But it also turns one
book into three assets. Meaning you’ll get paid for e-book sales, you’ll get paid for paperback sales, and you’ll get paid for audiobook sales. So make sure you publish your
books on all three platforms. The second thing is don’t think you know what the market wants. Only publish books that
are already proven. So what I mean by this is
a lot of new publishers including myself, they’ll
come up with this great idea thinking, “Oh you know what,
it’d be really great to come up with a book like this,
because I know I like it, I know I’m interested in it, my friends and family
are interested in it”. And then what they do is
they publish a book on it and it flops. Because here’s the
deal, your market is not you or your friends and family, your market is all of
the millions and millions of people on Amazon. That’s who you have to please. You’re not writing a book to
please your friends and family. At least not if you wanna make money. So you have to publish
books that are already selling well on Amazon. That is key, if the book’s
already selling well on Amazon you know there’s a market for it, you know people are buying that. So you just have to basically mimic, model what’s already working
really well on Amazon, publish a book on that,
throw it up in the platforms, better title, better description, better cover. And take that traffic away
from that other top-selling, whoever it might be. So just always publish with what the market is already asking for. The third thing I didn’t actually realize until about a year and
a half into the business and that was make friends in the business and grow with them. What I mean by this is find somebody who is not doing as well as you, and find somebody who doing
a lot better than you, and start having weekly calls with them. It’s like weekly, I think we use Skype. We chat every Tuesday morning. As soon as I did this
check out what happened. My income went from
$3000, and keep in mind, my income was about $3000
for about a year and a half. $3000 a month, and then
after making friends and connecting with other publishers, I actually connected with who
ended up being my very first $10k a month student and
I started talking with him I showed him my books, he gave me tips on what I could be doing better. Within three months I
had my first $10k month. But I attribute all of
that success to the tips and the advice I was getting from people who were doing a lot better than me. So I know it can be one of those things especially in this type of business where you don’t wanna share your niches or your key words or any of that, and you don’t have to share them publicly in groups if you don’t want. But find one or two
people, or three people that you connect with, that you jive with and get to know them and share with them and talk to them on a weekly basis. All of your incomes will increase, and it’ll increase significantly faster than doing it on your own. This is probably the
number one regret I have is not figuring this out sooner and doing it after my
first few months publishing versus my first year and a bit publishing. So the next point is keyword research. Now this is the secret
to keyword research, you know once again, probably took me about six,
seven books to figure this out, but in order to get really
good at keyword research, you just have to publish books. You might be like, “Oh well I wanna make sure
I have the right keyword”. But guess what, you’re
not gonna know you have the right keyword until you
publish a book on that keyword and that book does well
or doesn’t do well. You can do all the
criteria checking you want, you can use all of the
tools and this and that. But publishing the book is
the most important thing in the keyword research stage. Because by you publishing the book, you’re going through the process, you’re gonna learn how it works, and that book’s gonna
flop or it’s gonna do well and then you’re gonna
publish the next one, same keyword, different keyword, whatever, and that book’s gonna do well
or that book’s gonna flop but you’re learning how to
start looking for things. It might sound like, “Yeah but I’m gonna be
burning through money”. Well guess what it’s business, and you’re gonna have to spend some money to make some money. You’re gonna have to use some courage to make some money here. And that involves publishing books that you’re not 100%
sure are gonna take off. I still publish books
today that don’t take off. It still happens. And I’m like a, how long
have I been doing this? What? Two years? Two year veteran. And I’ll still, you know, just a while ago we got
into a niche and it totally, like a couple of the books just boom, they just flopped. And it happens. But by you publishing more and more books, that’s the fastest way to learn how keyword research actually works. Kinda ties into my next point, and that’s your first
few books are gonna suck. Don’t get paralyzed in
thinking that you want your first book to be this best book, this is gonna turn your life around all of the great things
that you’ve read about and you’ve watched online are gonna happen because you publish this first book. It’s not gonna happen. Reality is gonna slap you in the face, kick you in the balls,
it’s just not gonna happen. Your first few books
most likely will suck, now there’s always gonna be stories where, you know I’m thinking one of our students, his first book did $3000 his first month. What?! Unheard of. Doesn’t normally happen. It took me four books. It wasn’t until my fourth book
that I started making money. I always tell my students,
it’s book four or five that usually starts clicking. It’s book four or five that
things start turning around. Because remember this, it takes
one book to turn a profit. That fourth book, it
profited and it wiped out all of the debt that I put
in for books one to three. It just takes one book. The next point is the ROI for your book, your return on your
investment for your book, so when are you gonna get your money back from the book that you put in doesn’t have to come right away. It doesn’t have to come
within the first six months. It could really come eight,
ten, twelve months down the road totally okay. Don’t get caught up in thinking that you need to make an ROI right away. That is not the case. Most businesses don’t turn a profit for the first three to five years. Now it’s not gonna take that long, and if it is you’re probably
doing something severely wrong. But if your first book
doesn’t turn a profit within it’s first few months, don’t panic. Publish your next book. Publish the next one after that, and track what’s going on. I used an excel spreadsheet for my first probably ten or twelve books. And every month when I got the
royalty reports from Amazon, every month it was, you know if you probably
search on my channel, if I remember I’ll link it. But I’ve showed the sheet
that I’ve used before, and it would track how
much I put into the book, the cover, the marketing, the promotion for it, getting it written, and then how much it made
on e-book, paperback, and audiobook. And I was tracking that for
the first ten to twelve books. And sometimes the don’t
take off right away, sometimes they take months
to make their money back But hey, in the end,
they’re assets on Amazon that are gonna be around for
years and years and years so eventually, they’re
gonna turn a profit. And kinda rolls into
the next point here is in the beginning you’re gonna
throw in a lot more money than you’re gonna get out,
and that’s totally okay. You’re running a business now, okay? So if you have to invest
six, seven, eight hundred, a thousand, two thousand
dollars into the business, and now let me be clear,
not buying courses. Some of y’all just keep
buying everybody’s course and you’re just spending money that you shouldn’t be spending. I’m talking about spending
money on books, okay? You’re investing in your books,
and you’re like a thousand, fifteen hundred dollars
deep in these books, and they’re just getting
going, don’t panic. Track your expenses, track
how your books are doing, ask for help, and you’re gonna make your money back. If you follow, like if you’re
following either my course, the Blueprint, or whatever. As long as you’re following
a specific program that’s been proven to work you will turn a profit eventually. And that’s key. I see a lot of students kind
of getting hung up on the fact, “Oh I’ve put in like $600.” It’s like, well you’ve published what? One book so far. Well yeah it’s probably gonna
take you a couple more books, so let’s spend a bit more money before you’re gonna
start making your return. Invest in help. Get help. Pay for coaching, after three books. If after your first three books you’re not figuring things out or you feel like you wanna
move a little faster, invest in coaching. And invest in coaching
that you can afford. I have a couple different programs, I have a $4000 program,
I have a $150 program. Invest in the programs
that you can afford. Because, what paying an actual coach is, is all you’re doing is you’re buying time. What I mean by that is, instead of taking, you know six months to really start turning a profit, having a coach helps you do it in three. So it shortens your learning curve and lessens your learning tax. That’s why, you know,
look at any of the greats. They’ve all invested in one,
masterminds and in coaches. So definitely consider that. Of course you can do it without it, but if a coach just speeds up
the learning curve for you. Anyways, I just wanted to
make a quick video here, and offer a couple, like
I said, thoughts on things I wish I knew when I first
started the publishing journey. You know publishing has
completely changed my life and my families life,
we’re buying a home now with our publishing income. Which is so cool, we’re documenting it. I’m not sure when this
video’s gonna go up, but we’ll have videos on this channel about documenting that
process each and every month. But you know, I’m excited for
you to kind of dive into this and if you’ve got questions,
hit me up in the comments, let me know what you need stock with or what you’d like to
see some more videos on, or of course dive into
our Facebook groups, there’s a whole bunch of resources in the description of this video. ‘Til next time everybody, I’m Emeka. Hope you’re all having a great day. Speak to y’all soon, take care. (upbeat music)

100 Comments

  • Omkar Dhumal

    Hey Emeka, You talk about publishing a book in all three formats. But, I have a little problem with it. I am having a ebook published already but thinking of improving it. Which will take some time. So according to you what should I do? Do I publish it in other formats right now or wait for the right moment (after improving the content)?

  • Mahi Mistry

    Thank you so much for sharing this incredible information for free! I have already published seven books on KDP but I have been wondering if I should invest my money in buying KDP Rocket. What is your take on it? Good day!

  • Los Angeles Building Inspectors

    I've watched a lot of videos covering the topic of selling books and this is really one of the best. Emeka, I think you're a great, honest guy and I appreciate your information. Meridith

  • Mokhdum Mushrafi

    Please let know will book on 'automation and politics. 'nationalism is an old concept''nationalism leads to war' get market? Also tell me subjects sales more. fiction, book of poems etc?

  • masteroogazooga master of the shadows

    You should not be saying to make a book thst people want. True authors write whats on your mind not make a book that people are buying more. That isn't ok because you arn't truely an author if you only focus on the money.

  • Khumoyun Orzikulov

    man thanks a lot for your video I just watched it in the right time and the right moment especially with tip number 3 about the keywords. that is just in very right time.

  • Nicci Marie

    Thank you so much. I just discovered you today. Can you do a video on book covers? Do you source them out? Who is the source?

  • BratCalebNation Editz

    Wait can you only read it online or does it actually print out a book and mail it to anyone who buys it I’m confused how does it work

    (BTW my name is Ashley… Caleb is from a YouTube channel called bratayley he passed away on October 1,2015 when he was 13 of an undetected heart condition called hypertrophic cardiomyopathy)

  • Ed James

    Good job on this video. The only thing I didn't understand was how making connections with other authors helped sales.

  • ye tian

    Wow! You kick ass! I started at roughly the same time as you (Dec 2016), but I am still earning $10-30 per month ($6K in).

  • Kenneth Benjamin

    Thanks for this Emeka! I am very interested. But still figuring how to get this done from Nigeria, especially on the part of getting paid for purchases.

  • Sheilah Miller Satterwhite

    How come no one has made any videos on How to actually do these projects cause right now you look like liars!

  • kait x

    Hi, I was hoping to publish my book via Kindle Direct, but I'm worried that I might be charged to publish paperbooks/Audiobooks and etc. Kindle direct is advertised as the type to publish Ebooks which I am debating on doing, for free, but I was wondering if you knew the average charge of paperbacks and shipping at audiobooks incase I get randomly charged? Thank you!

  • Patricia Russell

    Watched a different video, you advertise a free book, YET you can't get it without putting in credit card info, sounds like you are like all the others just looking for email name to add to your list and get money from all who watch if wanting your course.

  • Financial Freedom Journal

    Emeka, GREAT VIDEO! Thank you! My buddy and I buy, renovate, and hold small multifamily homes and we are in the middle of writing our first book. So glad i ran across your channel. Subscribed in the first few min.

    You mentioned you're purchasing your first home. That's awesome! I welcome you to check out my channel and if you have any questions while going through the process feel free to ask.

    https://www.youtube.com/channel/UCZzOojHluUQFxrJOR9qrdGg?view_as=subscriber

  • Solomon Petchers

    Hey Emeka, Thanks for all the tips. Love your videos. Really helped in publishing my first book!!! https://www.amazon.com/Ghost-Attic-Solomon-Petchers/dp/1090778724/ref=cm_cr_arp_d_product_top?ie=UTF8

  • Apple Cap'

    Hello I just subscribed to your channel I gave you the thumbs-up I also hit the bell and she had your video in my messages we are YouTubers I'm looking for support this is how I go about getting more views and subscribers but by the way you're doing a great job keep up the good work and keep the videos coming but I would appreciate it when you get time just to go to my channel and give me the Thumbs Up And subscribe I thank you for that this is how I go about getting more views and subscribers it works

  • Tondeleya Allen

    Emeka, thanks for this video! It was just the kick in the pants I needed to set up paperbacks for two of my novels. I stopped the video at 2:29 and jumped on it.

  • Balqis1119

    I like learning from the videos a lot, but the e book won't download from me. What/where do you tend to find the best network for new authors?

  • Tony Bochene

    I've searched Amazon several times now and can't find even one book written by this guy??? So why am I listening to his advice???

  • Joe Vallen

    As a fiction writer, learning what the audience wants can be tricky, but I'm happy to report that my debut Novel "Unkillable Joe" is off to a great start on Amazon! Great tips and thanks for posting!

  • Fevzi Karsili

    It is against my principles to write bad things but in this case it is my civic duty. For the first time self-published authors, there is no end to pitfalls, scams, and abusers who prey on the inexperienced. I am just sharing my experiences with you.

    The only good thing I can say about them is that the paper they use for book covers is of a bit better quality than Amazon KDP’s, but that’s it.

    Lulu ABUSES WRITERS and withholds their royalties

    I do not recommend publishing with lulu. Contrary to their publicly announced royalty rates (the rates on lulus web page) they DO NOT PAY the amount they promise. Always less. NOT HONEST, money thirsty company. It would be wise to be away from lulu.

  • Robin Phoenixx

    Ive been writing poems fr yeeears.. My cousin told me 2 publish thm.. After watchn ths.. I jus might. Self publish😉

  • Robin Phoenixx

    Ive been writing poems fr yeeears.. My cousin told me 2 publish thm.. After watchn ths.. I jus might. Self publish😉

  • Bill A.

    So I searched for books under your name on Amazon, and can’t find a single book. Why is that? You say you’ve published a bunch yet I can’t find one.

  • College Debt Slavery-on kindle

    Im a new author. It's been 2 and a half months and I got only 39 downloads and 3 reviews. Is that good for a nobody like myself?

  • Ben Gray

    All your advice seems to be based on treating a book like a product that there is a market for, and you outsource the creation of that product to ghostwriters. Putting aside the fact that most authors and avid readers would be disappointed to see storytelling reduced to such a coldly formulaic calculation, have you got any advice for reaching a larger audience for self-published authors who are creating their own work and so might have a few years in between books and who don't wish to write to market trends, but find their niche audience?

  • Cirrus :3

    If i ever published something, it would be for the sake of sharing my creativity with others.
    I dont always need to please people to be happy, And thats what i like about myself.

  • SCARRIOR

    This is really bad advice, If you ain't gonna love writing it, instead to just to make money and be completely bored, you are going to be bored ten pages in…

    Edit: Now i know, (thanks to the video poster) why this video has a 10% dislike ratio.

  • Superbob gaming

    I am currently a high school student but I've always enjoyed writing books and I'm thinking about writing books to publish but I was wondering. How long are your books so like chapter books or short stories?

  • The Alfonso Nation

    Just discovered this channel. This is the first video I’ve seen. Here’s my first impressions:

    – I WANT THAT SHIRT! So relates to me.
    – Really helpful tips for me.
    – This is really motivating. Definitely getting into the publishing business.
    – Very well-spoken & attractive guy.
    – Totally subscribing.

  • Экскурсии в Египтеиз Шарм Эль Шейх,Таба,Хургадa

    thank you very much for this video,
    and i have questions,i have8 books in ,and i want to begain in kdp,can i publish all 8 books in one time???

  • Big Simp

    Self published my first book on kdp..Grateful for all the youtube vids
    https://www.amazon.com/Holding-My-Own-Jacinta-Higdon/dp/1073409422

  • HighRollahz808

    Amazing video! I have so, so much writing that I personally feel can be good books. Of course, I never had the courage to try and get any of it published. You just earned a new sub! 👍🏼

  • mammorm

    Hi Emeka, I did started October 2018 I've publish 4 cookbooks, 3 bundle and 3 audiobooks, I'm still making just couple of hundres box a month. I've spent $4000 ! + $2000 in videocourses and coaching + software !!! I believe in the program and go ahead

  • Verlisa Hooks

    damn, 5 figures a month? I have been watching and following since the end of 2016, I bought the blueprint in Dec 2017, shit what am I doing wrong. I need to get my focus and shit together. Book is done and I'm working on another but haven't released the first.

  • Author Detroit

    I disagree about writing a book based on market demand. As the author, write whatever you like. Then decide on the target audience for the book. Also, for search criterias and keywords: sex, money, success, wealth, faith, ete are good "buzz" words. Your first book will proably not make a profit and you will make mistakes. Either the book itself won't be the greatest, or the marketing will be bad. I didnt know alot when I first published my book. Despite doing tons of research on book publishing, I still made mistakes. Over time the author gets better. It's a process. One last thing, selling your books at fairs, libraries, and conventions are good to make income on 📚 besides online sales. You make more money off books selling them at face value to the public. But your first book will more than
    likely be a learning experience. Like anything in business.

  • David Rosales

    Man how can I get in touch with you. I am a Spanish speaker, although I am fluent in English. Just so you know the Hispanic market is Huge! And I would like to share my experiences with you and if possible make a bilingual net with you and fellows.

  • RICH MIND

    Need help

    sir I want to know one thing please help me out
    Literally we can be bestseller in kdp
    I write well
    ??????????

  • AngelCnderDreamer

    This was super great! ^ ^ And very useful tips. I have some questions.

    1. Is publishing your book on Amazon free? ( I already have a book cover, and refining my writing for years now.Also yes my book is finished.)

    2. If I publish my book on there, will my book in general have a copyright protection? Want to make sure, as I do not want people to steal my book and claim it as their own.

    3. If I publish it on there, will it be send to stores and libraries?

  • shaun hibbs

    I just wanted to make you aware that I've been following you for a few month Emeka…I love your approach and your down to earth explanations with examples of your own stuff…I really appreciate it…keep it up…and great insights here on this video for self publishing in 2019 I agree with publishing on more then just one platform…I'll keep following your stuff….I just subscribed as well…keep up the great work brother…

  • Three Ply Chord

    Good video, some good tips! But I also disagree with write where the market is. It’s not all about money. Authors are artists and you have to express yourself in a unique and interesting way. Anyway, thanks for the good vid

  • David Savage

    There are a few things about this video that caught my attention.

    First, of all the writers I've seen on "author-tube," you're the only one who never mentioned any of your book titles, and this is a fourteen minute video. Most people begin with holding up a copy and saying, "Hey, guys! My new book is out!" or, at the very least, they have a shelf in the background filled with their books just to remind readers. When I consider that this video has been seen nearly 30,000 times, try as I might, I just can't help but think of 30,000 potential sales lost. Now, you might think, "Well, they could always look me up on Amazon!" But, really, why should we? If you can't be bothered to promote your own book in your own video — or at least to have copies in the background — why should readers bother to make the effort when you so obviously haven't made the effort? As it stands now, I just watched a fourteen minute video, and I still have no idea what you write, or even the genre. Your work is the ultimate guide your potential students have to gage your viability, far more so than what anyone says in a YT video.

    Second, this particular passage stood out to me as well: "You have to publish books that are already selling well on Amazon…better title, better description, better cover…and take that traffic away from that other top-selling [author]." Or maybe you could, you know, just write a book the old-fashioned way, which is on your own. You know, by yourself, like the rest of us are tying to do. Because, with all due respect — and I certainly hope I'm wrong here — but this sounds an awful lot like you're promoting plagiarism, the one unforgivable sin in the publishing industry (which also happens to be completely and entirely illegal). Everyone, from top multi-million NYT bestsellers to the starving artists with a fresh quill, sues over plagiarism. I mention this because I've seen so many "authors" steal the work of other writers, and they always think they'll get away with it, but, without exception, the readers always find out and inform the original author who, in fact, holds the copyright.

    On the surface, it sure sounds like you know you're doing. And you've obviously had some success with it so far — though I don't know who in their right mind would pay ANYBODY $4,000 just to take a writing course! — but, ultimately, the proof is on the page, not in the pitch.

    Anyways, good luck.

  • Ronii In real life

    Before I invest my hard earned money in education, I like to see what the teach has done. You commented to one of the viewers that u use a pen name since u don't write your books. So, what is your pen name & where can I find your books?

  • Geoff Banks

    to many unexplained statements! eg get to know someone who can give you tips and talk to them every week?…… and can this guy even write?

  • H B

    I don't really love that you're saying the first book is going to flop when some of us are not writing multiple books or series. For instance my book is specifically related to homebirth and I found a perfect niche for it. There were only seven other books out there like it. And actually mine is the first-of-its-kind and on top of it I also produced a Spanish version of it. I'm doing fairly well but I want to be making $2-3k+ a month. I was hoping you would go into detail for people like us that just make one or two books.

  • Colin Sznaider

    I loved your authenticity in this video. I'm getting close to finishing my first ebook and was wondering, is giving away free copies of your ebook good marketing? Can you even give away ebooks, especially if they're a paid ebook?

  • jack flash

    i would love to see a list of clients that made it vs. the ones who paid $$$$ to you for nada.. NOTHING PERSONAL BUT i HOLD PEOPLE ACCOUNTABLE. PEOPLE IN ALL FIELDS DO THIS. BUT YOU NEVER KNOW HOW MUCH $$$ THEY MADE OR THE CLIENT LIST OF SUCCESS.

    YOUTUBEVANGELISTS……….

  • Swimology

    This was one of the best videos on this I've seen so far! Thanks for the advice! I'm working on a swimming book and I was thinking about doing paperback, Audio book, and e book and you said to do that right in the beginning of this video. Now i know I'm on the right track.

  • Nakita Straw

    I think I would just rather have a self publishing publisher to do the creating of my book cover, editing, marketing and such. Are you familiar with any of these? If so which self publishing publisher may would offer me the best service in reference to the cost I'll pay? I've written a Christian book.

  • PalomaManga

    Hello, Emeka. thanks for your video. I learned a lot from it. However, I have a question about self-publishing and selling your books on Amazon. I just published a paperback book on KDP and it is now ready to be purchased through Amazon, with Prime service. Now I have one big concern about the returns. Do I need to pay Amazon if someone buys and then returns my book? Worst case scenario, if someone buys tons of copies and then return them, I will be broke if Amazon wants me to pay for the cost. Could you share some insights on that, please?

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