• Use Callout Extensions to Promote Offers – Google Best Practices
    Articles,  Blog

    Use Callout Extensions to Promote Offers – Google Best Practices

    Hello the internet, welcome to our ongoing series all about the benefits of ad extensions. Right now we’re talking about call-out extensions. My name is Sean Quadlin, I’m a product marketing manager here at Google focusing on SEM best practices. So, what are some best practices for using call-out extensions to promote specific features of your business? You’re going to want to use these to highlight specific information about your products and services on top of what you’re already mentioning in your ads or your site links. So, it’s extra space for your ads, which is a great thing. We know that the ad text can be a little bit…

  • Know Which Extensions Can Showcase Customer Satisfaction – Google Best Practices
    Articles,  Blog

    Know Which Extensions Can Showcase Customer Satisfaction – Google Best Practices

    Hello the Internet, welcome to our ongoing series all about ad extensions. My name is Sean Quadlin, I’m a product marketing manager here at Google focused on SEM best practices. So in this video, were going to talk about the different extensions that you can use to showcase customer satisfaction. I’m sure you’re do a great job with your customers, so how can you tell people who are searching on Google, “Hey, we do a great job with our customers.” Lucky there are three different ways you can actually go about this. First of these extensions is Review extensions. They show positive press or awards that you may have earned.…

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    Use Call Extensions to Drive Phone Sales – Google Best Practices

    Hello the Internet, welcome to our ongoing series all about the wonderful world of ad extensions. My name is Sean Quadlin, I’m a product marketing manager here at Google for SEM best practices. Right now we’re talking all about using call extensions to drive phone calls for your business. You’re going to want to use call extensions if you want to give users the option of calling you directly from the Google results page. Can be a great option for users who are on their phone who just wanna talk somebody to get their answer immediately. So, when you’re setting these up, you want to add a phone number or…