• An Introduction To Keyword Match Types In Google AdWords
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    An Introduction To Keyword Match Types In Google AdWords

    Hello, I’m Sophie, and today I’ll be talking to you about keyword match types in AdWords. Keyword match types are something that you really need to consider before actually setting up your PPC campaigns. So today I’ll be running you through each match type and their uses. First of all we have exact match type. This is where people can only see your ad when they type in the exact keyword targeted into Google. For example, take the keyword “wedding dress.” This would appear in the query as it is in that specific order. It can also appear for close variants too, so bear that in mind. This is actually…

  • How To Create An AdWords Compliant Landing Page For YouTube Ads
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    How To Create An AdWords Compliant Landing Page For YouTube Ads

    Hi this video is about how to create an adwords compliant landing page for your youtube ads Are you struggling to create a landing page for your youtube ads that Google will accept? Has creating an adwords compliant landing page prevented you from using YouTube Ads to promote your business? Your landing is the page a visitor sees when they click on the in-stream ad that plays before they watch a YouTube Video. This could a a stand-alone page or a page on your own website The purpose of your page is to generate leads, build a list or make sales. Herman Drost DrostDesigns.com Here are the 7 ingredients to…

  • Como Criar Boas Palavras-Chave: AdWords em 2 Minutos
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    Como Criar Boas Palavras-Chave: AdWords em 2 Minutos

    Olá, O objetivo deste vídeo é te mostrar como você pode ter boas palavras-chave pra que a pessoa certa clique no seu anúncio. Aquela pessoa que de fato está procurando o seu produto ou serviço. As palavras-chave são a alma da sua campanha. Por isso, vale a pena gastar um tempinho a mais pra criar boas palavras-chave e analisá-las periodicamente. Eu peguei o exemplo de um cliente que vende cestas de café da manhã pra gente melhorar as palavras-chave dele. Tá? Com essas palavras um pouquinho mais genéricas, vai ser muito difícil ele atrair uma pessoa que de fato está procurando cesta de café da manhã. Então, a dica aqui…

  • Use Callout Extensions to Promote Offers – Google Best Practices
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    Use Callout Extensions to Promote Offers – Google Best Practices

    Hello the internet, welcome to our ongoing series all about the benefits of ad extensions. Right now we’re talking about call-out extensions. My name is Sean Quadlin, I’m a product marketing manager here at Google focusing on SEM best practices. So, what are some best practices for using call-out extensions to promote specific features of your business? You’re going to want to use these to highlight specific information about your products and services on top of what you’re already mentioning in your ads or your site links. So, it’s extra space for your ads, which is a great thing. We know that the ad text can be a little bit…

  • Know Which Extensions Can Showcase Customer Satisfaction – Google Best Practices
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    Know Which Extensions Can Showcase Customer Satisfaction – Google Best Practices

    Hello the Internet, welcome to our ongoing series all about ad extensions. My name is Sean Quadlin, I’m a product marketing manager here at Google focused on SEM best practices. So in this video, were going to talk about the different extensions that you can use to showcase customer satisfaction. I’m sure you’re do a great job with your customers, so how can you tell people who are searching on Google, “Hey, we do a great job with our customers.” Lucky there are three different ways you can actually go about this. First of these extensions is Review extensions. They show positive press or awards that you may have earned.…

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    Use Call Extensions to Drive Phone Sales – Google Best Practices

    Hello the Internet, welcome to our ongoing series all about the wonderful world of ad extensions. My name is Sean Quadlin, I’m a product marketing manager here at Google for SEM best practices. Right now we’re talking all about using call extensions to drive phone calls for your business. You’re going to want to use call extensions if you want to give users the option of calling you directly from the Google results page. Can be a great option for users who are on their phone who just wanna talk somebody to get their answer immediately. So, when you’re setting these up, you want to add a phone number or…