• Articles

    Why Ecommerce Is Changing: The Consolidation 2.0

    a couple of years ago Amazon was this wide open west period and during this time idiots got rich you could just throw up anything you wanted and and and take sales on Amazon and I called for what was going to happen was a consolidation of brands that that was going to window was going to close and then it would take a branded approach to be able to succeed selling physical products on Amazon that happened bar none without question and the people who survived that and grew through it sold companies for millions and millions of dollars myself included and a lot of our backroom members did…

  • How Amazon, Apple, Facebook and Google manipulate our emotions | Scott Galloway
    Articles,  Blog

    How Amazon, Apple, Facebook and Google manipulate our emotions | Scott Galloway

    [This talk contains graphic language Viewer discretion is advised] So, this is the first and the last slide each of my 6,400 students over the last 15 years has seen. I do not believe you can build a multibillion-dollar organization unless you are clear on which instinct or organ you are targeting. Our species has a need for a superbeing. Our competitive advantage as a species is our brain. Our brain is robust enough to ask these really difficult questions, but, unfortunately, it doesn’t have the processing power to answer them, which creates a need for a superbeing that we can pray to and look to for answers. What is…

  • Articles

    5 Best Practices for Designing a Timeless Website

    First impressions go a long way, and that applies to your website too. If it looks dated, visitors might think your site and business are behind the times. But on the other hand, if it’s too trendy, you run the risk of not being taken seriously. Ideally, your site features a timeless design that is clean and focused on usability. These five guidelines will help you get your site in that sweet spot Obviously, you want your site to stand out and not look like every other site on the web. However, embracing a traditional design will make it easier for users to navigate your site. Your logo should be…