• Articles

    How to A/B Test with Google Tag Manager

    – [Julian] In this video, I’m going to show you can use Google Tag Manager to conduct simple A/B Tests and measure the results within Google Analytics. All the more, coming up right after this. Okay, today our journey starts at this next Webpost by Simon Vreeman. Together with Martijn Scheijbeler they developed an A/B testing solution for The Next Web in order to run A/B Tests through Google Tag Manager on their website. Now, this is a really large tag blog and it makes sense to utilize the built in capabilities of Google Tag Manager to do A/B testing for free. So if you want to find out more…

  • Amazon Fire TV and Fire TV Stick: Mirror Your Mobile Device Content on Fire TV Devices
    Articles,  Blog

    Amazon Fire TV and Fire TV Stick: Mirror Your Mobile Device Content on Fire TV Devices

    You can mirror your compatible Android screen on some Fire TV devices hold down the home button on your Fire TV remote and select mirroring to enable it if screen mirroring doesn’t work. Make sure your devices are within 30 feet of each other and that they are connected to the same Wi-Fi network as a quick reminder Fire TV cube and Fire TV edition TV’s do not support screen mirroring.

  • How People Consume Content and What it Means for You! – Content Marketing Tips
    Articles,  Blog

    How People Consume Content and What it Means for You! – Content Marketing Tips

    Most digital communications strategies rely on content. Whether that’s pictures, videos, blog entries, infographics or anything else, it’s the quality of your content and content strategy that’s going to get you the attention you’re looking for. We all know that good content gets views, that’s logic. But to understand what kind of content you should be creating, you need to know how people are consuming content these days. Let’s go back to the start for a second. People have been creating and consuming content since the dawn of time. I can almost guarantee cavemen sat in their caves and admired their mate’s finger paintings. Content was made to be appreciated,…

  • Mediaplanung für Amazon – schnell sein! | factor-a
    Articles,  Blog

    Mediaplanung für Amazon – schnell sein! | factor-a

    Es wird immer komplexer, wovon ich spreche? Die Werbemöglichkeiten mit Amazon. In meiner zehnjährigen Erfahrung bei Amazon musste ich leider immer wieder erleben, dass Hersteller nicht ganz zufrieden mit den Ergebnissen ihrer Kampagnen bei Amazon waren. Was sind die Gründe hierfür? Eindeutig fehlende Planung! Das Werbeprodukt von Amazon hat in den letzten Jahren gewaltige Fortschritte gemacht. Und ist ungeheuer komplex geworden. Es ist notwendig detailliertes Know How über Platzierungen, Targeting und Reportings zu haben. Es ist absolut unerlässlich frühzeitig Fokusprodukte zu definieren, und deren Retail-Readyness zu garantieren. Intelligente Targeting-Strategien zu bestimmen, sowie Budget und Laufzeiten clever zu steuern. So wird ein Sneaker Hersteller sicherlich nicht die Schuhe der letztjährigen Saison…

  • factor-a suite  – software for Amazon vendors
    Articles,  Blog

    factor-a suite – software for Amazon vendors

    As leading Amazon experts, we have created the Amazon software factor-a suite. The idea behind it is to make the Amazon world for our customers as easily as possible. With the factor-a suite we simplify data analysis, identify and solve problems in assortment sales or content and we automate your advertising campaigns to get the most out of your advertising budget. Our software team brings all of the Amazon knowledge within factor-a into the software. We can honestly say: factor-a suite built by the Amazon experts. I am Roberto Russo from factor-a

  • 11 Analytics Alerts to Avoid an Ecommerce Meltdown
    Articles,  Blog

    11 Analytics Alerts to Avoid an Ecommerce Meltdown

    – [Instructor] Did you check your analytics today? Here are 11 analytics alerts to avoid an e-commerce meltdown. So you’re probably in one of two camps, the yes, I checked it, I live in the bloody thing, or probably like most, no, I set it up and kind of forgot about it. So, as an e-commerce store owner or marketer you’ve got product stock issues, demanding customers, suppliers, returns to deal with. Yeah, the life of an e-commerce store owner is pretty hectic. With all the plate-spinning you’re doing, it’s easy to forget about metrics other than your revenue, sometimes until it’s too late, and then another fire starts, and…

  • Marketing on TikTok | Is Tik Tok Worth It? | Inside Insight’s 2019 Review
    Articles,  Blog

    Marketing on TikTok | Is Tik Tok Worth It? | Inside Insight’s 2019 Review

    Is it the next Instagram or the next Snapchat? I don’t think so I think it’s gonna develop into its own unique type of platform has it already overtaken Snapchat in user base I think yes but I’m not too sure I’ll have to double-check that I’m gonna cover it from a Content producer and then from a content creator perspective… from a content viewer perspective so from a content viewer perspective is it highly addictive? yes try it out download the app if you’re a marketer and just sit there for an hour scrolling up up up up you realize that it can indeed play with you in your…