• Conversion funnels in action
    Articles,  Blog

    Conversion funnels in action

    Hello! Today we will be looking at sales and marketing funnels, also known as conversion funnels. The concept of conversion funnels has been around for years in the digital marketing world and it is the subject of many many articles and videos. Everyone is always waffling on about optimising complex landing page strategies, with fancy diagrams and serious-looking statistics. but there is very little to be found in terms of concrete online case studies with actual video proof. but there is very little to be found in terms of concrete online case studies with actual video proof. And that is something I would like to change over the next few…

  • How to Set Up Conversion Funnels in Google Analytics
    Articles,  Blog

    How to Set Up Conversion Funnels in Google Analytics

    [music]>>Bryan: Hi. I’m Bryan, with Kissmetrics. I’m here to help you get the most out of your Google Analytics account. Today is all about funnels. Sales funnels, that is. Today I’m going to walk you through the basics of setting up sales funnels in your Google Analytics account, show you the benefits of using them and give you a few key tips to help implement them. Let’s get going. One of the most insightful tools that Google Analytics has to offer gives you the ability to track your customers as they walk through your entire sales process. No matter what type of online product business you have, whether you’re trying…