• [OWOX BI Pipeline] Yahoo Gemini → Google Analytics
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    [OWOX BI Pipeline] Yahoo Gemini → Google Analytics

    Press the New Pipeline button in the Pipeline section. Select a service containing the data you want to work with. Provide access to Yahoo! Gemini. Selected access to advertising services will be used to read cost data. Provide access to Google Analytics. Provided access to Google Analytics can be used to read the settings of your account, export or import data. Select data set. Data will be imported into the selected Google Analytics data set. Choose the start date for data import and select the Google Analytics view. The cost data will be imported to Google Analytics if the date you specify meets the existing limitation requirements ofĺ the system.…

  • The Grand Theory of Amazon
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    The Grand Theory of Amazon

    This video is sponsored by Dollar Shave Club. Use the link in the description for a special $5 starter set. On February 28th, 2017, you might’ve thought the internet was down. 4 hours without Netflix, Spotify, Buzzfeed, Reddit, Dropbox, Pinterest, Imgur, League, Tinder, and thousands of others, Even the site that reports outages. That’s embarrassing. If the world was more productive that day, now we know why. r/Outside become, just, ya know, outside. A shark hadn’t bitten an underwater cable, nor was it five/nine, Just an Amazon engineer’s typo. Probably a stressful afternoon in Seattle, but also an impressive demonstration of the company’s size and power: Amazon Web Services hosts…

  • Google Ads Website Call Conversion Tracking with GTM
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    Google Ads Website Call Conversion Tracking with GTM

    In this video, I’m going to show you how you can install the call conversion tracking feature of Google Ads onto your website with the help of Google Tag Manager. All and more coming up. Hey there measure geeks, Julian here back with a another video for you guys. On this channel, we do all about data analytics and marketing. So if you haven’t yet, consider subscribing down below. Today, we want to talk about the call conversion tracking feature of Google Ads and how to install this on to our website. Now, what is this called conversion tracking feature? If you have a search result, just like on a…

  • Google Analytics Ecommerce Tracking with Google Tag Manager (Part 1)
    Articles

    Google Analytics Ecommerce Tracking with Google Tag Manager (Part 1)

    In this video series, I’m going to explain to you how you can install enhanced eCommerce transaction tracking onto your purchase pages. All the more coming up. This video is brought to you by our premium membership MeasureMasters. If you truly want to master the art of analytics and data, then become a member today and get access to over 70 hours of premium video content, exclusive tools and mingle with other fellow MeasureMasters in our community. And if you ever get stuck, I’m there for you to answer your questions and support you along the way to measure mastery. Join today and become a MeasureMaster. Hey there measuregeeks, Julian…

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    I Tried Blocking Amazon From My Life | Blocking Tech Giants: Week 1

    – [Kid yelling] – Where is the Echo? – That’s my doughter Alef. She is not happy, that I disconnected out Alexa. Or that she couldn’t watch the only three movies she loves in the whole wide world. Coco, Monsters Inc. and the Incredibles. All of which we watch either through Netflix or videos purchased via Amazon. – Coco, Coco, Coco. – So why did I purview this misery? Because I decided to block the five tech giants from my life. One week at a time. Of course, that explanation means nothing to my one year old. The Big Five. Blocking The Tech Giants. Apple, Google, Facebook, Amazon and Microsoft…

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    Why Amazon is Worth $1 Trillion

    This video is sponsored by Brilliant. The first 200 to use the link in the description get 20% off their annual premium subscription. On September 4th, 2018, Amazon became a 1 trillion dollar company. That’s twice what it was a year ago, and only a month after Apple first broke the record. Now, if your name rhymes with Real deGrasse Bison, you might point out that 1 trillion is a pretty arbitrary milestone, that new years is fake, leap day is a lie, and the phrase “time flies” is scientifically inaccurate. But it’s still a good excuse to stop and ask, Why? Why is Amazon valued higher than Walmart, Samsung,…

  • Articles

    Marketing Analytics: Data Tools and Techniques | Wharton on edX | Course About Video

    RAGHU IYENGAR: The responsibility of marketers is to help firms become more customer centric, and the way to do so is to collect and analyze data on customers. But with the advent of social media and the ability to track browsing and purchasing behavior on the internet, we now have new kinds of data about our customers, and more of it than we had previously imagined. How do we make sense of it all? What tools and techniques can we use to make good data-driven decisions that will increase our markets and our market share? I’m Raghu Iyengar, an associate professor of marketing at the Wharton School at the University…

  • #ZaprBytes | Sagar Pruthi – Senior Manager, Product Marketing – Flipkart
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    #ZaprBytes | Sagar Pruthi – Senior Manager, Product Marketing – Flipkart

    I think big data in today’s day and age is really helping sh ape, you know, new age marketing managers and to be used into strategy. So I’d like to talk about a couple of specific points, I think one would be the power of deterministic data and how it’s actually changing marketing campaigns and efforts. So it’s not like a once size free for all approach kind of thing anymore. So now what we can do is we can create sort of personalized campaigns and marketing activities directed towards different sets of users. You and I might be from the same age group and the same demographic but out…

  • How Amazon Uses Explosive-Resistant Devices To Transfer Data To AWS
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    How Amazon Uses Explosive-Resistant Devices To Transfer Data To AWS

    Cloud computing is taking over. Demand continues to rise from both companies and consumers that rely on remote storage and computing power accessible from anywhere. Tech giants Google, Microsoft, IBM and others are vying to be the go-to providers. But one company has remained the leader, Amazon. AWS has a commanding lead in the cloud right now. In fact, if you add up number two, three, four and five, they add up to what AWS does. Amazon Web Services is behind a lot of the technology we use. From calling a Lyft to checking your video doorbell, to streaming your favorite shows. When people are watching a Prime movie, or…