• Digital Marketing Professional Certificate | Wharton Online
    Articles,  Blog

    Digital Marketing Professional Certificate | Wharton Online

    DAVID BELL: Digital marketing skills are really critical in today’s workplace, whether or not we’re talking about a large, global Fortune 500 firm, or just a new startup with three or four people. Because, in the digital economy, we have this ability to speak directly to a customer and start a relationship in a way that we couldn’t do even five years ago and, certainly, not 10 or 20. PETER FADER: Digital marketing gives us access to all kinds of behaviors that just didn’t exist before. RAGHURAM IYENGAR: So, for many marketers, this is very new in that they know a lot about their customers, if they do the analysis…

  • Articles

    Marketing Analytics: Data Tools and Techniques | Wharton on edX | Course About Video

    RAGHU IYENGAR: The responsibility of marketers is to help firms become more customer centric, and the way to do so is to collect and analyze data on customers. But with the advent of social media and the ability to track browsing and purchasing behavior on the internet, we now have new kinds of data about our customers, and more of it than we had previously imagined. How do we make sense of it all? What tools and techniques can we use to make good data-driven decisions that will increase our markets and our market share? I’m Raghu Iyengar, an associate professor of marketing at the Wharton School at the University…

  • Online Marketing Strategies | CurtinX on edX
    Articles,  Blog

    Online Marketing Strategies | CurtinX on edX

    DR BILLY SUNG: The online world is changing very rapidly. The digital world is moving into every single aspect of the consumer journey. By 2025, there will be 75 billion devices that are connected to the internet. What these sensors could do is notify you when you need a product. Even when we look at offline marketing, we also have the digital aspect – digital signage. They’re now equipped with facial recognition software that actually recognises your gender and your age. And they will actually serve you the most relevant advertisements that they have, based on your age and gender. What customers expect is the most relevant ads to them.…

  • Marketing Analytics: Products, Distribution and Sales | UC BerkeleyX on edX
    Articles,  Blog

    Marketing Analytics: Products, Distribution and Sales | UC BerkeleyX on edX

    STEPHAN SORGER: Welcome to Products, Distribution, and Sales. When you finish this course, you’ll be able to answer three essential questions– how do I identify the product features that customers want most? Which distribution channels, such as brick and mortar stores and e-commerce sites, should I use? How can I take advantage of each step in the sales process to boost sales? To answer these questions, we’ll cover how to execute conjoint analysis to pinpoint the features most in demand by customers, how to analyze profitability and other characteristics of different distribution channels available to you, and how to analyze each step in the consumer sales process so you can…

  • Marketing in a Digital World MicroMasters® program | CurtinX on edX
    Articles,  Blog

    Marketing in a Digital World MicroMasters® program | CurtinX on edX

    [MUSIC PLAYING] NIGEL DE BUSSY: There are great changes happening in the marketing field at the moment. RALPH BATES: The power now lies with the customer. SONIA DICKINSON: The skill set that marketers now need has also transformed. NIGEL DE BUSSY: Adobe did a poll amongst marketing professionals and found, firstly, that marketers could see the opportunities ahead. But marketers were also anxious at the same time because they felt that they weren’t necessarily equipped with the skills that they needed to seize those opportunities. SONIA DICKINSON: Marketing jobs are projected to grow because there’s obviously significant demand. NIGEL DE BUSSY: But the people who seize those opportunities will have…

  • Digital Marketing, Social Media and E-Commerce for Your Business | Wharton on edX
    Articles,  Blog

    Digital Marketing, Social Media and E-Commerce for Your Business | Wharton on edX

    DAVID BELL: Success in today’s business world relies on a solid digital footprint. But how do you develop a powerful digital marketing strategy, use social media effectively, and leverage e-commerce to make your business grow? I’m David Bell, professor of marketing at the Wharton School of the University of Pennsylvania. This course, digital marketing, social media marketing, and e-commerce fundamentals, is designed to teach you the principles and practices of marketing in the digital economy. The fixed and mobile internet and related technologies exert a profound influence on how business and social institutions evolve, how they’re challenged, and sometimes even displaced. Companies that were nonexistent a few short years ago,…

  • DjangoCon US 2018 – Anatomy of Open edX – a modern online learning platforms… by Nate Aune
    Articles,  Blog

    DjangoCon US 2018 – Anatomy of Open edX – a modern online learning platforms… by Nate Aune

    (“California Sun Instrumental Mix”) – Why talk about Open edX at DjangoCon? Well there’s three main reasons. Number one: it’s a Django app. Number two: it’s a highly scalable app that’s serving over 35 million users. And number three: it’s open source which means it’s an ideal project to study and to learn from. So my name is Nate Aune. In a former life, I was a software engineer, using Python almost exclusively for most of my professional career. And nowadays, I mostly wear a business hat. And I run Appsembler which is a small 20-person startup whose mission is to close the skills gap by making education more accessible…