• Michael Hauge: Master Your Ecommerce Brand Story Using Hollywood Magic – Preview
    Articles,  Blog

    Michael Hauge: Master Your Ecommerce Brand Story Using Hollywood Magic – Preview

    What’s your advice or take on why should marketers care about Hollywood storytelling in the first place? I think the reason is that when you use story in a marketing campaign of some kind so let’s stay in the world of internet marketing for a minute although we could translate it into other things but let’s let’s say you’re sending out an email we’ve created a blog or you’re giving a presentation to an audience and the the goal of those devices if you will those situations is always to persuade the audience to take some action you want them to buy your product you want them to sign up…

  • Articles

    Step By Step eCommerce Analysis: ThePlaidDeer.com

    – Hi Rachel, it’s David Mr. eCommerce, the founder of SnapShop the app that makes product photography easy. You’re not the only one that asks for criticism of his new website. So normally what I do, I do a lot of videos with the like twenty-something points to check on the website, but what I’m gonna do is I’ll do a three or four minutes of analysis of your website. First thing I get on theplaiddeer.com, which is your website, it’s a very nice website, however I noticed that you don’t have any pop-up to get the email addresses of the people getting on your website so that means the…

  • Digital Marketing Analytics – Why It Is Important To Understand Your Metrics
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    Digital Marketing Analytics – Why It Is Important To Understand Your Metrics

    Are you tired of not being able to track your digital marketing results? And do you wish there was an easy way to quickly figure out what’s working, and what’s not, so you didn’t waste your time and money on ineffective marketing tactics? If so, then you’re in the right place, as on this episode we’re going be diving in head first to take on the mistakenly overly complicated world of digital marketing analytics, so you can quickly learn what you need to watch and measure, and what you can leave behind. Hello and welcome, my name is Adam Erhart and you are watching the Modern Marketing Show. Where we…

  • Ecommerce Success Show Episode 4
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    Ecommerce Success Show Episode 4

    Hey guys! it’s Nikki Purvy here your host of the e-commerce success show and we are recording episode number 4. Can you believe it? Four episodes already. The e-commerce success show, hosted by me Nikki Purvy the founder of Lidyr creative marketing agency. And on this week’s episode we are going to talk about email marketing tips. We’re going to talk a little bit about e-commerce news because that’s what we do, give you guys e-commerce news and our top 3 digital media tips of the day as per our Instagram account. So let’s get right into it. We’re going to talk about email marketing tips. A couple weeks ago…

  • Import a Custom Email Template to HubSpot
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    Import a Custom Email Template to HubSpot

    Hey guys welcome to a new video tutorial where we’ll learn how to upload a customized email template newsletter to HubSpot login into your HubSpot account and in the marketing menu find files and templates and click design tools here we’ll add our HTML file downloaded from the postcards app click create a new file and here choose the HTML and hu BL option continue to setup the HTML file by choosing the email and write the file name here for example index here choose the location of the file and click the Create button the index.html file loaded with a default file generated by HubSpot from this file I…

  • Artificial Intelligence Tools & Cold Emailing Tips – Growth Insights #8
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    Artificial Intelligence Tools & Cold Emailing Tips – Growth Insights #8

    Hey and welcome to Growth Insights episode number 8. I’m especially excited about this episode. we’ve tested tons of tools for you guys. And as usual we are keeping the best for last! Now kick off with some tools. The team is extremely excited about the results we’ve being having on AdWords with Zenbids. Zenbid is the first robot Artificial iIntelligence ppc optimiser and bidmanager that actually delivers on it’s promise. Basically it’s a robot for your AdWords campaigns. It automatically optimizes our campaigns, flags irregularities and even creates new adgroups when it feels it’s necessary. This is legitimately ground breaking stuff. It’s saving us 1 day per week at…

  • Ecommerce Expo 2017: The Importance of Data
    Articles,  Blog

    Ecommerce Expo 2017: The Importance of Data

    Hi I’m Beth and I’m at Ecommerce Expo in London and I want to talk to some retail experts about the importance of data. So in today’s world I think marketers are looking at Google Analytics typically to analyze website traffic but typically we now have seen that it’s more important to understand the customers behaviour so looking at kind of abandonment rates conversion rate of the website and lifetime value for client’s sites. When I talk to customers and a lot of retailers that I work with – we look at things like customer CSAT, look at NPS but more and more often these days we’re really talking about…

  • Why You Need a Promotional Calendar for ECommerce Marketing
    Articles,  Blog

    Why You Need a Promotional Calendar for ECommerce Marketing

    – If you’re sending your contacts nurturing emails, kudo’s to you! But what are you doing if a lead never makes a purchase or a customer never repurchases after any of those nurturing efforts? If you barked out nothing, then keep watching to learn what you should be doing. (upbeat music) (dog barks) Welcome to the Ecommerce Marketer and Barketer web series, I’m Kara and this is our star Barketer of the day, Cinni and we’ll be explaining why you as an eCommerce marketer need a promotional calendar. For those who may not know, a promotional calendar is created to help you keep track of key holidays, shoppers buying patterns…

  • Ep.01-Scotch avec David Grégoire, PDG Fondateur de Mister eCommerce!
    Articles,  Blog

    Ep.01-Scotch avec David Grégoire, PDG Fondateur de Mister eCommerce!

    Bonjour et bienvenue dans le premier épisode du podcast de La Tranchée. Donc, première chose qu’on va mettre au clair c’est que le podcast de La Tranchée c’est vraiment pas un bon nom de podcast. Donc, qu’est-ce qu’on va faire, c’est qu’on va avoir besoin de vous pour aller dans les commentaires nous donner des idées de nom qu’on pourrait utiliser pour le podcast. On va faire un vote et on va utiliser un nom qui va avoir été donné par la communauté pour être capable de nommer notre podcast. Donc, allez dans les commentaires, donnez nous vos suggestions. Ok ! C’est quoi exactement ce podcast, en fait ce que…