• Benefits of Linking your Google Analytics and Adwords Accounts
    Articles,  Blog

    Benefits of Linking your Google Analytics and Adwords Accounts

    Google Analytics Benefits of Linking your Google Analytics and Adwords Accounts If you have both Adwords and Google Analytics accounts, but haven’t yet linked them, you’re missing out on valuable insight into you advertising, website, and business as a whole. Adwords and Google Analytics each provide important information, but independently, they don’t provide the full picture. Adwords helps your customers find you and provides detailed reporting on ad spend and performance. in your Adwords account, you can see which keywords and ads users click or view, and which directly generate conversions. But Adwords alone only gives you part of the picture. it doesn’t show you what customers do on your…

  • 11 Analytics Alerts to Avoid an Ecommerce Meltdown
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    11 Analytics Alerts to Avoid an Ecommerce Meltdown

    – [Instructor] Did you check your analytics today? Here are 11 analytics alerts to avoid an e-commerce meltdown. So you’re probably in one of two camps, the yes, I checked it, I live in the bloody thing, or probably like most, no, I set it up and kind of forgot about it. So, as an e-commerce store owner or marketer you’ve got product stock issues, demanding customers, suppliers, returns to deal with. Yeah, the life of an e-commerce store owner is pretty hectic. With all the plate-spinning you’re doing, it’s easy to forget about metrics other than your revenue, sometimes until it’s too late, and then another fire starts, and…

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    eCommerce Tracking for Easy Digital Downloads WordPress Plugins Tutorial

    Sam here from CreativeMinds. In this video we are going to take a look at a new and yet very simple plugin from CreativeMinds that intelligently pulls data about shopping behavior on your ecommerce site using easily digital downloads, and brings that data in google analytics for easy visualization and analysis. This plugin gathers information about every user who comes to your site, you then views a product page, when adds a product to their cart, goes to view their cart, and finally makes a purchase. By gathering this information, you’ll have valuable insight into how to improve your ecommerce configuration or what percentage of visitors actually become clients. The…

  • How to Set Up Conversion Funnels in Google Analytics
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    How to Set Up Conversion Funnels in Google Analytics

    [music]>>Bryan: Hi. I’m Bryan, with Kissmetrics. I’m here to help you get the most out of your Google Analytics account. Today is all about funnels. Sales funnels, that is. Today I’m going to walk you through the basics of setting up sales funnels in your Google Analytics account, show you the benefits of using them and give you a few key tips to help implement them. Let’s get going. One of the most insightful tools that Google Analytics has to offer gives you the ability to track your customers as they walk through your entire sales process. No matter what type of online product business you have, whether you’re trying…