• UofSC’s College of Hospitality, Retail and Sport Management
    Articles,  Blog

    UofSC’s College of Hospitality, Retail and Sport Management

    Welcome to the College of Hospitality, Retail and Sport Management at the University of South Carolina. Crafting exceptional experiences is at the heart of what we do. And, together we’re leading the world’s most vibrant consumer industries. Industries that have the power to connect cultures, Inspire adventure Strengthen global economies, and enrich people’s lives. We are moment makers. It’s no wonder we love what we do. The College’s nationally ranked degree programs, impactful research, and valuable industry partnerships are advancing our fields and preparing our students to lead the way. Learn from industry trailblazers. Gain a global perspective. Make connections. Make your mark. Launch your career. Let’s do something big…

  • Connectivity – automate inventory management processes
    Articles,  Blog

    Connectivity – automate inventory management processes

    – Hi, I’m Desiree. I’m the Senior Director of Connectivity for Product. Connectivity is essentially an automation between the hotels’ rates and availability system and the reservation system. Hotels, as you know, often manage their rates across multiple websites, and to make it easier for hotels to do that in a consistent manner, we’ve put up products to automate that. Connectivity was created over 10 years ago or so, when hotel companies wanted to start making a lot of rates and availability changes with Expedia Group. The value that Connectivity provides to hotel partners is that it essentially reduces a lot of manual labor in the hotel. So, instead of…

  • Bid on brand with Google Ads – Updated for 2019
    Articles,  Blog

    Bid on brand with Google Ads – Updated for 2019

    Welcome, this is a video that I wanted to update and rerecord for a while now. It’s a bid on your own brand strategy with Google Ads. If you want to know more about what bid on brand means, just simply go into Google, type in Boostly, Bid on Brand. So I am using the Grainary as an example here and the reason why I’m updating it is that now, Google and Google Ads have given us more options and more features that we can do to make the most of when somebody does a search on Google for a property. Number one is you need to have a Google…

  • Future Impact of eCommerce on Hotel Industry – Futurist Keynote Speaker for hospitality industry
    Articles,  Blog

    Future Impact of eCommerce on Hotel Industry – Futurist Keynote Speaker for hospitality industry

    I’m here in Ireland with the Irish Hotels Federation and we’ve been looking at all kinds of global trends which will impact the hotel industry and of course online is so huge. And by online I really mean mobile because if we look at say, what’s happening in the UK, 12% of all sales in the UK are already conducted online but over half of them are now on mobile devices. So it is true to say that the online world for making research or for making decisions is now mainly mobile in the UK as of 2014 and will be even more so in 2015, 2016, 2017, add this…