• Connectivity – automate inventory management processes
    Articles,  Blog

    Connectivity – automate inventory management processes

    – Hi, I’m Desiree. I’m the Senior Director of Connectivity for Product. Connectivity is essentially an automation between the hotels’ rates and availability system and the reservation system. Hotels, as you know, often manage their rates across multiple websites, and to make it easier for hotels to do that in a consistent manner, we’ve put up products to automate that. Connectivity was created over 10 years ago or so, when hotel companies wanted to start making a lot of rates and availability changes with Expedia Group. The value that Connectivity provides to hotel partners is that it essentially reduces a lot of manual labor in the hotel. So, instead of…

  • How do I get started with Google Hotel Ads?
    Articles,  Blog

    How do I get started with Google Hotel Ads?

    This video covers how you can get started using Google Hotel Ads. Google Hotel Ads rely on two key components: specifically a series of data feeds that tell us about the hotel rooms you offer and the bidding that tells us how much you’re willing to pay to get which users to which property booking pages. Since there are a number of working parts, your very first step is deciding how you’ll manage these two key pieces. Let’s take a look at your options for each. On the feed side of things you have two choices: The first is creating and submitting feeds on your own. The process is quite…

  • What are Google Hotel Ads?
    Articles,  Blog

    What are Google Hotel Ads?

    In this video, we’ll give you a high-level overview of Google Hotel Ads which give future travelers the opportunity to book a hotel room at various points throughout their research. Basically anywhere a user could be making travel related decisions, Google surfaces Hotel Ads to help them evaluate the pricing and booking options available to them and then actually execute on their decision. Let’s look at the process in more detail. Let’s say Joe is planning a trip to Paris and starts with a pretty general search on google.com. Joe sees something like this on the search results page, namely, a mix of paid ads and organic results. You’ll notice…

  • Bid on brand with Google Ads – Updated for 2019
    Articles,  Blog

    Bid on brand with Google Ads – Updated for 2019

    Welcome, this is a video that I wanted to update and rerecord for a while now. It’s a bid on your own brand strategy with Google Ads. If you want to know more about what bid on brand means, just simply go into Google, type in Boostly, Bid on Brand. So I am using the Grainary as an example here and the reason why I’m updating it is that now, Google and Google Ads have given us more options and more features that we can do to make the most of when somebody does a search on Google for a property. Number one is you need to have a Google…

  • How does CPC bidding work for Google Hotel Ads?
    Articles,  Blog

    How does CPC bidding work for Google Hotel Ads?

    This video covers how you can use cost per click or CPC bidding to bid on your Google Hotel Ads. Let’s start with some reasons why you might choose to use cost per click bidding. CPC bidding lets you specify the most you’re willing to pay for a click on a Hotel Ad. Then you only pay when somebody actually clicks on your Hotel Ad, often less than your max CPC bid. If you plan to actively manage your Hotel Ads campaign, using CPC will give you granular controls to optimize your performance based on your marketing and distribution strategy. Using CPC bids with Hotel Ads is pretty straightforward: you…

  • How does Target ROAS bidding work for Google Hotel Ads?
    Articles,  Blog

    How does Target ROAS bidding work for Google Hotel Ads?

    This video covers the Target Return on Ad Spend or Target ROAS bidding option for Google Hotel Ads. Like its name implies, Target ROAS helps you manage your Hotel Ads in terms of the return on ad spend you’d like to achieve. You start by specifying a Target ROAS goal: for instance, 500% or $5 back for every $1 you spend. Then Target ROAS optimizes your bids to help you hit the goal. So Target ROAS is great if you want an automated way to manage your Hotel Ads bidding. The question you might be asking is how does Target ROAS know where to set bids for a property. For…

  • Future Impact of eCommerce on Hotel Industry – Futurist Keynote Speaker for hospitality industry
    Articles,  Blog

    Future Impact of eCommerce on Hotel Industry – Futurist Keynote Speaker for hospitality industry

    I’m here in Ireland with the Irish Hotels Federation and we’ve been looking at all kinds of global trends which will impact the hotel industry and of course online is so huge. And by online I really mean mobile because if we look at say, what’s happening in the UK, 12% of all sales in the UK are already conducted online but over half of them are now on mobile devices. So it is true to say that the online world for making research or for making decisions is now mainly mobile in the UK as of 2014 and will be even more so in 2015, 2016, 2017, add this…