• Google Analytics Ecommerce Tracking with Google Tag Manager (Part 1)
    Articles

    Google Analytics Ecommerce Tracking with Google Tag Manager (Part 1)

    In this video series, I’m going to explain to you how you can install enhanced eCommerce transaction tracking onto your purchase pages. All the more coming up. This video is brought to you by our premium membership MeasureMasters. If you truly want to master the art of analytics and data, then become a member today and get access to over 70 hours of premium video content, exclusive tools and mingle with other fellow MeasureMasters in our community. And if you ever get stuck, I’m there for you to answer your questions and support you along the way to measure mastery. Join today and become a MeasureMaster. Hey there measuregeeks, Julian…

  • #105: Digital Transformation and Retail, Shashank Saxena, Director of Digital and eCommerce, Kroger
    Articles,  Blog

    #105: Digital Transformation and Retail, Shashank Saxena, Director of Digital and eCommerce, Kroger

    Hello, digital transformation is one of the hot topics today, and retail is certainly a hot topic because we all spend a lot of time in stores. And on this episode of CXO-talk, episode 105, we’re talking with someone from Kroger, one of the largest retail organizations in the universe. I’m Michael Krigsman and I’m here with my you know, I’m going to say it. I’m going to say it, with my brilliant co-host Vala Afshar. Hey Vala. Wow what a great compliment. Another fantastic way to end a Friday afternoon, having a incredible thought leader, Shashank on the show with us and then now this compliment so this is…

  • eCommerce für Unternehmen – Wie erreiche ich als Unternehmen meine Kunden?
    Articles,  Blog

    eCommerce für Unternehmen – Wie erreiche ich als Unternehmen meine Kunden?

    Kenn ich meinen Kunden überhaupt? Und die meisten beantworten diese Frage mit eigentlich nein… Wenn sich in deinem Unternehmen auch gerade jeder fragt: Wer ist eigentlich unser Kunde und wo finde ich den eigentlich? Dann ist dieses Video genau richtig für Dich. Ich bin Marc Thiel, ich bin freier Unternehmensberater für eCommerce und Projektmanager für digitale Projekte, insbesondere im Mittelstand und da im Werkzeugindustrieumfeld unterwegs. Und die Frage gerade in solchen Branchen ist: Wer ist eigentlich mein Kunde und ich rede nicht vom Händler als Kunde sondern ich rede vom Endkunden. Der der am Ende des Tages meine Wasserwaage, meine Bohrmaschine, meinen Dübel oder meine Schraube verwendet und benutzt. Der…

  • Articles

    How to Prepare Your eCommerce Store For Black Friday and Cyber Monday 2019 | Marketing 360

    – Today we’re gonna talk about how you can prepare your store and your website for the holiday season, coming up next. So when people think about the holiday season, a lot of times your thoughts immediately jump to fourth quarter, Christmas, Black Friday, Cyber Money, things like that. And while that’s a great sales time, and a great time for buying things and consumers, and such like that, that’s not always going to be the number one sales holiday for your store. For you, it might be Mother’s Day, 4th of July, Halloween, maybe it is Black Friday or Cyber Monday, or something like that. When you’re watching this…

  • 5 moyens simples de réduire les retours produits – Tuto e-commerce – Market Academy par Sophie Rocco
    Articles,  Blog

    5 moyens simples de réduire les retours produits – Tuto e-commerce – Market Academy par Sophie Rocco

    Salut à tous et bienvenue dans cette nouvelle vidéo ! Les retours produits font partie des plus gros problèmes des entreprises e-commerce aujourd’hui, coûtant parfois très cher à l’entreprise. Pour réduire le nombre de retours et ainsi vos dépenses, je vous donne aujourd’hui 5 astuces fondamentales ! Mais avant, n’hésitez pas à nous suivre et à liker cette vidéo 😉 La livraison en e-commerce apporte beaucoup de facilités aux clients, mais peut parfois créer des excès qui amènent des dépenses importantes pour certains e-commerçants, comme c’est le cas pour les politiques de retours de produits. D’après la FEVAD, 24% des produits vendus en France sont retournés. Pire, si on prend…

  • Articles

    Ecommerce on Facebook | AWeurope 2017

    Thank you so much guys for coming today. Really excited to give the audience some insights in the ecommerce space because there’s a huge window of opportunity there, from building your own products to marketing other products on ecommerce. So I’m gonna kick it off with a question for Roland. Yeah sure. So Roland has a lot of experience in the field of making your own product to marketing to advertising and what not. So a lot of people in this room are thinking of the next flashlight or fidgets spinner or whatnot. You have experience in this. What would you advise the audience in making your own product, marketing…

  • Articles

    5 Benefits to Using Google AdWords for Online Advertising

    5 Benefits to Using Google AdWords for Online Advertising 1. Google Has Incredible Reach When you use Google AdWords for online advertising, you have the incredible reach of the Google search engine. Where ever your ideal customer is, they will be able to find your businesses products and services. 2. Product Research When just about anyone wants to research a product or service that they want or need, they Google it. AdWords allows you the ability to be on the first page of those search results (SEO or not). This allows you to be seen by the people who are searching for what your business has to offer. 3. Keyword…

  • #1 Reason Your Website is Getting Traffic but No Sales (And How to Fix It)
    Articles,  Blog

    #1 Reason Your Website is Getting Traffic but No Sales (And How to Fix It)

    hi everyone it’s neil patel here for another Q&A Thursday I’m here with Adam from viewership hey guys and we have another question though a lot of you guys have requested so what’s the question Adam this question is from auntie Kate and basically they created a website around a month ago I’ve done a lot of really good Facebook and Instagram promotions plus some AdWords campaigns but they’re not seeing any traction with sales so you have any tips with them to improve sales if they’re getting traffic traffic if you’re getting traffic you’re not getting sales early on it usually is because you’re not getting the right kind…