• The Difference between Direct Response and eCommerce
    Articles,  Blog

    The Difference between Direct Response and eCommerce

    – This conversation has come up a few times now, and it was funny, because originally, we were gonna write some amazing blog posts about it, and it was gonna be all this research-driven, research-based idea on this main question. What is the difference between e-commerce and direct response marketing. And I remember hearing that conversation as we were walking by an existing discussion that was happening, and my heart kinda lept, and also, it sunk into my stomach. Because inherently, that’s really a flawed question, if you think about it. So have you ever thought about that? What is the difference between e-commerce and direct response marketing? Is there…

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    The Best New Google Ads Tricks (for 2019!)

    – In this video, we are gonna talk about a couple of new Good Adwords tricks, or Google Ads tricks for 2019 and beyond. So guess what? Some of these tips are gonna be new ones and then you’re gonna have some that are, think about it, sometimes what is old is now new again. Talking about this, it’s like, I get a lot of people that are like, what should we do around Google Ad search? Well there are a couple of new things but it’s, for the most part, they’ve been doing a good job of maintaining their search algorithm, which is what they do in terms of…

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    Ecommerce Success Show Episode 5 – On Page Product Optimization

    Hey guys its Nikki Purvy, your host of the ecommerce success show. Today is our fifth episode and we are going to talk about on page on page product optimization, some Google changes and how video can help you grow your business, how to use video to help grow your business. And let’s hop right into it. First thing were gonna talk about is on page product optimization. How you can structure the content on your product pages so that people will be more likely to actually buy. The first thing is you need to have high quality pictures. First thing, high quality pictures. People wanna see what their buying,…

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    Tuto e-commerce – Détecter et résoudre les erreurs de données structurées – Market Academy par G.S

    Détecter et résoudre les erreurs de données structurées L’utilisation des données structurées est un élément essentiel en SEO. En effet, ces dernières aident les moteurs de recherche à comprendre votre contenu. Les données structurées sont également un ticket d’entrée pour faire apparaitre des Extraits de site (appelés Rich Snippets) dans la page de résultats de recherche appelée SERP, search engine results page, en anglais. La page de résultats de recherche google, en mode simple. La vérification de vos données structurées devrait être une de vos missions principales et régulières dans votre stratégie de SEO. Si vous avez des difficultés à trouver comment il est possible de détecter des erreurs et,…

  • #ZaprBytes | Sagar Pruthi – Senior Manager, Product Marketing – Flipkart
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    #ZaprBytes | Sagar Pruthi – Senior Manager, Product Marketing – Flipkart

    I think big data in today’s day and age is really helping sh ape, you know, new age marketing managers and to be used into strategy. So I’d like to talk about a couple of specific points, I think one would be the power of deterministic data and how it’s actually changing marketing campaigns and efforts. So it’s not like a once size free for all approach kind of thing anymore. So now what we can do is we can create sort of personalized campaigns and marketing activities directed towards different sets of users. You and I might be from the same age group and the same demographic but out…

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    Que faire quand Google désindexe votre site internet ? – Tuto e-commerce – Market Academy

    Que faire quand Google désindexe votre site internet ? Ba vous pouvez pas faire grand chose, il vous reste plus qu’à rentrer chez vous et à pleurer. Merci et à bientôt. N’hésitez pas à liker la vidéo. Être désindexé par Google peut vous frapper comme un coup de tonnerre. Un jour, tout va bien et le lendemain, tout votre trafic naturel à disparu. Pourquoi Google a-t-il désindexé votre site internet ? Il existe une multitude de raisons possibles, mais en général, un site internet est désindexé car : • Google a fait une action manuelle sur votre site. • Quelqu’un a accidentellement fait une erreur dans le code du site.…

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    Les avantages du Marketing Automation – Tuto e-commerce – Market Academy par Sophie Rocco

    Les avantages du Marketing Automation ! Il est 11h ce vendredi et Julie est déjà en pause ! Comment ? Grâce au marketing automation, la fidélisation des prospects ne s’est jamais faite aussi rapidement. Selon Salesforce, en 2017, 67% des équipes marketing ont utilisés le marketing automation. Beaucoup d’entreprises et d’équipes marketing effectuent tous les jours des tâches répétitives et fastidieuses comme traiter des e-mails, gérer les réseaux sociaux, la publicité en ligne, etc. Le marketing automation est une technologie qui permet de gérer automatiquement ces tâches. Pourquoi utiliser le marketing automation et quel est le bénéfice ? Grâce aux plateformes dédiées, les entreprises peuvent cibler et transformer des prospects…

  • Small Business Victoria Workshops – Marketing & Online Strategy
    Articles,  Blog

    Small Business Victoria Workshops – Marketing & Online Strategy

    Before I attended the workshop sessions I had a bit of a vision, I had an idea of where I wanted to go but there was a lot of questions that I had unanswered so attending that marketing basics workshop actually helped me to be able to learn about creating a brand for my business and that brand was to create a designed first-aid solution to companies because no two companies are the same. There are four workshops; two in marketing and then the other two are in online, so digital business. So in the marketing workshops the things that’s covered is really you know the essence of marketing strategy…

  • How to drive 1687% more engagement than regular marketing? – Angus from parcelLab at eCommerce Expo
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    How to drive 1687% more engagement than regular marketing? – Angus from parcelLab at eCommerce Expo

    Good afternoon everybody and welcome to the graveyard shift. It’s been a long day. I see a lot of weary faces, I’m gonna try my best not to look a weary as well. I want to start with a question for all the retailers in the room. Are there any retailers in the room? Hands… Yeah, we got some retailers, good. Okay, the question is when does the customer journey end? Is it when I bought my item? No. Is it when my item has arrived with me? No one was looking particularly confident. Maybe, when I’ve actually used it for the first time? Or even the last time? Is…

  • Best Marketing Advice: GO TALK TO PEOPLE
    Articles,  Blog

    Best Marketing Advice: GO TALK TO PEOPLE

    so I just got out of this event and someone asked me what the best way to reach their customers who are and at that moment I realized marketing doesn’t start on the computer it starts with a phone and a piece of paper so figure out the group of people you’re going after and who you think they are hey what’s up Sara Cal focus on building your audience those are the products or just filming everything come take a look everyone thinks that they want to create great marketing they go right to the computer going lightness off words are typing their brains out no don’t do that…