• “But I already have a fast site!” or: For That Instant Feel
    Articles,  Blog

    “But I already have a fast site!” or: For That Instant Feel

    [MUSIC PLAYING] PAUL BAKAUS: After hearing about AMP, you might be thinking, wait, I get that AMP solves performance issues for sites that don’t know better, but I do. My site is already pretty fast. And hey, good for you. If everyone was like you, maybe we wouldn’t need AMP in the first place and the mobile web would have been fast and user-friendly from the get-go. So why can’t you, who built a perfectly fine mobile site, be in Google’s top stories carousel, or anywhere else AMP has surfaced? And the answer is that platforms would love to, but they can’t. Even though I can see that your page…