• How to use the RFM Model & Analysis to Drive Continuous Ecommerce Growth (2018)
    Articles,  Blog

    How to use the RFM Model & Analysis to Drive Continuous Ecommerce Growth (2018)

    There is a little known about the RFM analysis in e-commerce. However when using it you can get a clear vision about what’s working and what’s not in your e-commerce who are your most important customers and who’s your ideal customer profile. Right now you are losing a ton of opportunities because you are not using the RFM model. You don’t know which are the most valuable customer segments and according to RJ Metrics after 24 months 50% of the revenue is being generated by the returning customers of your ecommerce RFM is your ally in the retention game when you know your customers buying behaviors you are one step…