• Personalized Customer Loyalty at Scale with DSW (Cloud Next ’19)
    Articles,  Blog

    Personalized Customer Loyalty at Scale with DSW (Cloud Next ’19)

    [MUSIC PLAYING] RICHARD CLUM: What we’re going to be covering today, a couple different points. I’m going to walk you through the loyalty history of DSW. It’s been an important part of our brand and our business for quite some time. And then we’ll jump into the asks and needs, what the business came to us to do, and how we were going to move their loyalty program forward. From there, I’ll turn it over to Cam, my lead engineer, who will talk us through the choice on how we landed on Google Cloud as well as our implementation, so what our lifecycle was getting into the cloud, what it’s…