• Articles

    Facebook Watch vs. YouTube | Which One Is More Important for Video Marketing?

    everyone is Neil Patel here I’m here with Adam from viewership I guess today we have another Q&A Thursday again if you have a comment or a question and you want to answer it on a Q&A Thursday video leave a comment below and we may pick it for next week’s video so Adam what’s this week’s question this is your best opportunity to get your questions answered by Neil I’m reading every single one of your comments so make sure you do that this is from Dion and this is outstanding content Neil quick question though how would one access Facebook watch Facebook watch is available to everyone if…

  • Three lesser-known platforms for digital marketing in France | Need-to-know
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    Three lesser-known platforms for digital marketing in France | Need-to-know

    The French market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. You’re probably familiar with how to do digital marketing on the global platforms like Google, Facebook and Amazon – but did you know that the French have many of their own platforms? This video will look at three lesser-known, home-grown platforms that you should be aware of when doing digital marketing in France. First of all, Qwant. Qwant is a search engine that promises to protect user privacy by providing neutral search results and not using tracking cookies. Currently, it only has 0.52% of the search engine market. However, it has huge…

  • CEO Mark Zuckerberg talks about Facebook’s privacy product road map—April 30, 2019
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    CEO Mark Zuckerberg talks about Facebook’s privacy product road map—April 30, 2019

    ♪ ♪>>EVERYONE, WILL COME TO F8! TODAY, WE ARE GOING TO TALK ABOUT BUILDING A PRIVACY FOCUSED SOCIAL PLATFORM. SO THE BASIC IDEA HERE IS THAT IN ALL OF OUR LIVES, WE HAVE OUR PUBLIC SPACES, LIKE OUR TOWN SQUARES AND OUR PRIVATE SPACES LIKE OUR LIVING ROOMS. AND IN OUR DIGITAL LIVES, WE ALSO NEED BOTH PUBLIC AND PRIVATE SPACES. FOR THE LAST 15 YEARS OR SO, WE HAVE FOCUSED ON BUILDING FACEBOOK AND INSTAGRAM INTO THE DIGITAL EQUIVALENTS OF THE TOWN SQUARE, OR YOU CAN DO ALMOST ANYTHING THAT YOU’D WANT WITH A LOT OF PEOPLE AT ONCE OR YOU COULD STAY IN TOUCH WITH ALL OF YOUR…

  • Scott Galloway: This Technology Kills Brands
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    Scott Galloway: This Technology Kills Brands

    Here at L2, we’re not afraid to talk about technologies that we think have been overhyped and are more fluff than substance, whether it’s VR, the Internet of Things or 3D printing. The technology that is probably in our view the most revolutionary and is going to shake brands to their core? Voice. Voice technology is getting tremendous traction. Alexa is in 4% of US households, Siri handles over 2 billion commands a week and 20% of Google searches on Android handsets are input by voice. Who loses? Brands. Voice-based ordering eliminates the need for packaging, design and end caps – all the things brands have poured billions and decades…

  • The Amazon of Entertainment
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    The Amazon of Entertainment

    We’re here with Derek Thompson, author of “Hit Makers” and the senior editor at The Atlantic. Derek, welcome. Thank you! First up, quickly your background because you look–and I’m sure you’ve heard this before–you look like you’re 14, so how did you get here? So “Hit Makers” is a book that I wrote, came out last year, paperback just came out about three months ago and it’s a book about the science of why we like what we like. To sell something familiar, you want to make it surprising but to sell something surprising, you want to make it familiar. When Spotify was debuting, was working on the app that…

  • The Ecommerce Journey – Land of Confusion with Phyllis Khare
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    The Ecommerce Journey – Land of Confusion with Phyllis Khare

    I think this is a magical place that I would very much like to visit… Welcome to episode 12056 or Episode 3 depending on how you look at it. For those of you who are confused about my episode numbers go check out my episode 1 or 12,054 and I explain it all there. I’d like to take you on a little ecommerce journey that I’ve been on for a very long time. I am very frustrated in this ecommerce journey I’m on. I used to make physical products back in the day and then it moved all online to online courses and our School – Social Media Manager School…

  • How to set up your eBay store to sell on Facebook page for FREE
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    How to set up your eBay store to sell on Facebook page for FREE

    It is critical for businesses to understand the importance of social media in the modern business world internet marketing heavily relies on social media because this is where potential customers are spending tones of their time it’s important to know how to set up your marketing nets to attract customers to buy from you before they buy from someone else there are special software tools designed to be businesses to do just that. “eBay Items” Facebook application is the unique software designed to help all eBay sellers to bring their listings to millions a Facebook users in a few simple clciks in his video i will demonstrate how you can…

  • How Amazon, Apple, Facebook and Google manipulate our emotions | Scott Galloway
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    How Amazon, Apple, Facebook and Google manipulate our emotions | Scott Galloway

    [This talk contains graphic language Viewer discretion is advised] So, this is the first and the last slide each of my 6,400 students over the last 15 years has seen. I do not believe you can build a multibillion-dollar organization unless you are clear on which instinct or organ you are targeting. Our species has a need for a superbeing. Our competitive advantage as a species is our brain. Our brain is robust enough to ask these really difficult questions, but, unfortunately, it doesn’t have the processing power to answer them, which creates a need for a superbeing that we can pray to and look to for answers. What is…

  • Scott Galloway: Amazon Will Be Broken Up
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    Scott Galloway: Amazon Will Be Broken Up

    A winner: Amazon and their acquisition of Whole Foods for $13.5 billion. We don’t like to gloat, but here are our predictions around the acquisition. Okay, so we like to gloat a little. This deal will be for Amazon what Instagram was for Facebook: a genius acquisition that gives them an unbelievable growth vehicle. Amazon in our view is going to be the first trillion-dollar market capitalization company. The acquisition was essentially free as the marketplace said to Amazon hey it’s yours and bid up their stock more than the value of the acquisition price. In addition, other retailers were told that they are going to pay for this acquisition…