• Articles

    Scott Galloway: Amazon Eats Everything

    A loser: auto review sites – and likely soon, dealerships. Amazon has launched a vehicle research portal. Review sites Edmonds, Car and Driver and JD Power are the obvious losers. However, auto dealerships, who have been virtually untouched since the ’80s, are also likely losers. Crack open a Michelob Light, watch an episode of Cheers and go to an auto dealership and you are in 1988. You can already buy a Tesla BMW online in the UK. Jaguar and Land Rover will join them with a scheduled e-commerce launch this month. But will those efforts be enough to stop the great white shark of retailing? Unlikely. What portion of the…

  • Facebook, advertisers and your data explained
    Articles,  Blog

    Facebook, advertisers and your data explained

    98% of Facebook’s revenue comes from advertisers, and while they don’t sell your data, what they do sell is access — to a platform that makes it as easy as possible for advertisers to reach you based on your interests. You’ve told Facebook you went to UBC, you’ve liked Tim Hortons and you’ve joined a group for fans of 60s jazz pianists. And advertisers can use all of those details to target you. But what you haven’t told Facebook is you’re also looking to buy a car. So why are all those ads for Fords and Hondas following you around the site? It could be because you’ve been browsing the…

  • Why LocalSphere ?
    Articles,  Blog

    Why LocalSphere ?

    Here is one thing we noticed: people love local companies. But when they search the web or try to interact with them… well, they’re not here! Almost only big companies draw their attention and meet their expectations. are ready to engage online It’s not easy for small and medium businesses to keep up with the digital revolution! Getting the word out and attracting customers used to be a lot easier, but now there is so much to do to stay on top of things! Website, mobile app, social media, online reputation, listing management, … The list doesn’t seem to end! Keeping up will all these new technologies might seem/is indeed…

  • Social Media Advertising
    Articles,  Blog

    Social Media Advertising

    Social media advertising isn’t just a buzzword anymore. It’s an amazing driver of leads and sales. Facebook, Twitter, and other social networks are filled with hundreds of millions of active consumers. Why wouldn’t you take advantage? Paid social is very different from any other form of advertising, mainly because of how the ad is displayed. It appears as native content to the social medium A Facebook ad will look like a Facebook post. Therefore, they’re a lot less disruptive and generate much higher engagement. In fact, paid marketing ads on Facebook have over 8 times the click rate than regular web ads. Not bad eh? Paid social is a great…

  • Collect Public Facebook Data by User ID
    Articles,  Blog

    Collect Public Facebook Data by User ID

    Go to https://developers.facebook.com/ to create your Facebook App. In your App control panel, you can to get your Access Token. Use this python code to extract the Facebook data. You will need your Access Token here. Fill in your MongoDB server configuration. If you are using local database, you can ignore this part. Set your database name and collection name. Your Access Token. You can only collect public Facebook users’ data with this Token. Let’s collect YouTube’s Facebook data. This piece of code will retrieve historic Facebook data. Be cautious of using this part. If you want to collect private or personal Facebook data, you need users’ permission to do…

  • Articles

    Gary Vaynerchuk – Hustle – PART 1/2 | London Real

    I’m in the business of giving 51% of the value to the other person I Try to figure out what I think you’re gonna do before you realize you’re gonna do it What happened last night in Soho and no london you know you kind of had this flash mob and you put it out [on] snapchat? I will fundamentally remember this night my whole life Complaining has no value let your actions dictate instead of sitting there and feeling with you’re not in control Well kicking most grounded is in 13 years on our seventh interaction. You’re gonna like me more [than] you like me [right] now. I Wish…

  • Get the most from Product catalogs on Facebook
    Articles,  Blog

    Get the most from Product catalogs on Facebook

    Product catalogs can help you run beautiful automated ads on Facebook. Let’s take a look how to create one and we will give you 3 practical tips to make sure you’re getting the best out of it. “Hi everyone, I’m Lukas from ROI Hunter – welcome to WeSpeakDigital where we help you with new trends in digital marketing world. When we introduced Facebook Dynamic Ads in one of our previous videos we said that to show your products in a dynamic ad, you need to create a catalog. You can imagine catalog as a container that stores all of your product information. A catalog allows Facebook to generate dynamic ads…

  • Google’s bias problem is more complicated than you think
    Articles,  Blog

    Google’s bias problem is more complicated than you think

    – Google has a bias problem. Or at least congress seems to think it does. When the CEO of Google, Sundar Pichai, went before congress, the committee was very concerned that the search engine might somehow be biased. – It’s not possible for an individual employee or groups of employees to manipulate our search results. You know, we have a robust framework… – Listen to me, I think humans can manipulate the process, it is a human process at its base. – It’s not just Google. Facebook and Twitter got a similar line of questioning from congress earlier this year. – Facebook and other tech companies are engaged in a…