• If Smart Watch Commercials Were Honest – Honest Ads
    Articles,  Blog

    If Smart Watch Commercials Were Honest – Honest Ads

    [Cracked logo intro] Hi, I’m Roger, and I have one question: Are you ready to become the best you can possibly be? The answer is no, no you’re not. So buy this doodad. I call it the Horton Phone Bracelet. It’s a fitness related status symbol that’s smart, in the sense that it talks to the internet. And you can use this do-dad for everything, theoretically. Which makes it your fault, if it doesn’t change your life. Once you shackle yourself to this electric jewelry, you can track your steps, mileage, heart rate. And other data you never tracked before, because who cares? No one cared before. Caring about it,…

  • Product Design at ArtCenter College of Design
    Articles,  Blog

    Product Design at ArtCenter College of Design

    My father’s an engineer my mother’s an interior designer, so I was growing up with a lot of art and technology from both sides. And I was looking for something where I could combine these passions of mine and utilize them for something productive. Most of my students that I have in the classroom have discovered that if you put creativity and logic together, you get Product Design. It’s not just what it does. If you can’t get them to touch it and pick it up, you can’t get them to buy it. Why is this color beautiful? Why does the customer want to buy it? We have to make…

  • Technology insights from NRF Expo 2017 | #NRF17 | Retail Assist Vlog
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    Technology insights from NRF Expo 2017 | #NRF17 | Retail Assist Vlog

    welcome to our first vlog from nrf 2017 we’re sharing with you our top technology highlights from the show today now we’ve really seen three key things today coming through and that the first one is all around cognitive computing particularly IBM’s use of watson the second one is use of augmented reality and we’ve seen this through your Samsung VR headsets for your hololens and then the third one is wearables and wearables with the connectedness of contactless payment technology so the rest of this vlog will show you more so one of the uses of watson we’ve seen today is integrated with the car, we started to learn…

  • Three data collection tips for wearables…
    Articles,  Blog

    Three data collection tips for wearables…

    it’s not the first time that you are seeing me on marketing news tonight and you may have noticed that I’m wearing one of these smartwatches on top of being such a great device for my everyday life rebels give a great opportunity for businesses to collect more data than ever about their potential customers here are three ways we see where balls impacting marketing and what you can do to adjust your marketing strategy as a result one convenience is key consumers crave convenience and so more than ever fact 2.1 billion consumers worldwide are expecting to use mobile wallets for payment or money transfers by next year mobile…

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    Amazon-Backed Smart Glasses For $1,000: First Look

    They may not look like it, but these are actually smart glasses They’re called Focals and are made by North, a startup backed by Amazon You can get them with prescription lenses or clear Focals of the first pair of everyday smart glasses So wearing the product right now, it’s a pair of eyewear that has a hidden holographic display in it So I actually just turn it on and have a display floating about arm’s length out here in front of me saying it’s 2:48 on Thursday here It’s all built around this idea of how do we give people those magical benefits of technology and build something that’s…