The Importance of Mobile Responsive Design for eCommerce
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The Importance of Mobile Responsive Design for eCommerce


I mean, to me, mobile responsive is a no brainer. The fact that the use of smartphones and tablets is growing exponentially every year, every business has to be ready to adapt to these platforms. To have just one code base where you can manage your site across all the different browsers, the operating systems as well as devices, is like magic. The advantages of responsive design are very straight forward. First and foremost, it makes design a priority. Not only are you designing just for the desktop, but now you’re working simultaneously for tablet, as well as for smartphones. So your focus, your energy, is 100% on the UI and UX and what the user is going to get. What businesses really love most is that it helps them save money; that it helps them cut down on maintenance and carrying costs for their business. Things like SSL, hosting, domain – everything is streamlined. The most exciting way that businesses are benefiting is marketing. It helps you formulate a focused content strategy; so instead of focusing on different websites for different domains, everything is done for just one primary site – which is not only good for your team, but also extremely helpful for organic SEO. For some companies, responsive design is a choice – but for us, it’s the only way forward.

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